Sign in to follow this  
Followers 0
FloydHendershot

Where do they get off?

8 posts in this topic

This new commercial for Lexus explains how they reinvent the way "we" see in the night with such innovative features as a "heads up display"

and "new illuminating headlamps". Both of these features are nothing new but they have a jazzy little commercial and imply they are there own well thought out ideas. That's all fine and good but if I did not know better I would believe they thought of these "innovations"

I can recall Pontiacs and I think even Olds' with HUD from nearly 20 years ago.

And now GM cuts 1,000,000,000 from their own advertising budget. If anyone wants to watch. Its not a bad commercial and must congratulate the marketing gurus.

http://www.youtube.com/watch?v=lGCfoz8GvlU

0

Share this post


Link to post
Share on other sites

Excellent commercial, from a marketing standpoint. It doesn't really allow the viewer to focus on or see the vehicle much, and is clearly advertising the brand "Lexus". Which is good for Toyota, because that bitch be ugly!

And yes, the HUD and pivoting headlights are nothing new, but Toyota does a good job making it seem like they are.

0

Share this post


Link to post
Share on other sites

Buick had an ad claiming class-exclusive "Total Vision Technology" - articulating HID headlights, heated washer fluid (discontinued), tilt-down heated side mirrors, side marker lamps (in mirror), parking sensors, rear view camera, and DRLs.

AFAIK, all luxury crossovers have "Total Vision Technology" available; it's just that most side-marker lamps are mounted on the fenders, not the mirrors.

Edited by empowah
0

Share this post


Link to post
Share on other sites

I saw that the other day and thought; REALLY??!?! :rolleyes:

wow the comments on that video... touching? really?

Almost makes one wonder if there isn't some subliminal message in the commercial or something :) Come to think of it; I've never really understood why Detroit became universally lambasted circa 2005... Maybe that was why.

Anyway... Yeah, I almost gizzed on the TV too when I saw that little piece of heaven called the RX and the mellow, oh-so-soul enriching music... :rolleyes:

(Stuff like this makes me want to get physically violent)

Edited by FUTURE_OF_GM
0

Share this post


Link to post
Share on other sites
I saw that the other day and thought; REALLY??!?! :rolleyes:

Almost makes one wonder if there isn't some subliminal message in the commercial or something :) Come to think of it; I've never really understood why Detroit became universally lambasted circa 2005... Maybe that was why.

Anyway... Yeah, I almost gizzed on the TV too when I saw that little piece of heaven called the RX and the mellow, oh-so-soul enriching music... :rolleyes:

(Stuff like this makes me want to get physically violent)

Don't hold back, FOG - tell us how you really feel. :smilewide:

0

Share this post


Link to post
Share on other sites
Buick had an ad claiming class-exclusive "Total Vision Technology" - articulating HID headlights, heated washer fluid (discontinued), ...

Buick dropped the heated washer fluid? Bummer..that's a feature I'd like to see widespread...would be really nice when commuting in those subfreezing winter days..

0

Share this post


Link to post
Share on other sites

I saw a truckload of the under-bite new RXs a few days ago. They were worse in person than in awful pictures. Buy them up America!

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Sign in to follow this  
Followers 0