Jump to content

Inside Toyota's Epic Breakdown

Robert Hall

Recommended Posts

Good summary article. Though a couple caveats:

But this was Toyota. This was the auto company that revolutionized factory production in the 1960s, launched a luxury brand in the Lexus against the odds in the late 1980s

Honda had already launched Acura 3 years earlier with huge success. Toyota wasn't going against any odds, they were simply following the lucrative market Honda opened up in 1986. FYI, Honda sold 53k Acuras its first year, 109k its second year, and 128k its third year (all Integras and Legends). For Toyota not to jump in would have been dumb.

and then confounded skeptics again in the 1990s by delivering the Prius and turning itself into a byword for environmental stewardship.

Toyota's Prius didn't become even remotely popular, nor did it turn Toyota into a synonym for green until the 2nd gen Prius in 2004. And aside from that, Honda beat Toyota to the US market with a hybrid, though neither the 1st gen Insight nor 1st gen Prius went anywhere. Toyota did bring the first hybrid out in Japan.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets


  • Create New...