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A new Golden Age?


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AW

Press drew a laugh with a recommendation he offered for anyone depressed about the current state of affairs in the industry.

"Do me a favor and visit the maternity ward of any hospital," he said. "Every one of those little blue and pink baskets represents 14 or 15 purchase cycles."

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Toyota is benefiting from what he termed a tailwind. But Press pointed out that the industry is cyclical, and Toyota's fortunes could decline, too.

"We have no interest in GM declining. We have no interest in becoming number one," he said. "GM is a global icon. They support the economy, and they represent the strength of the industry. There is no joy in the difficulties they're having."

Most Toyota customers do not often cross-shop GM, Ford and Chrysler products anyway, he said.

Press attributed part of Toyota's success to Japan's history as a nation of rice farmers.

"What that means is that one family could not support itself on a rice farm," he said. "Because of the labor involved, it took five to 10 families working together in one unit just to survive. What that did is foster a culture where people grew up working together for the benefit of the group

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Bring on the affordable RWD, outrageous styling, big displacement-on-demand V8/V12/V16s and lots of hardtops...

then it WILL be the Golden age. :)

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AW

Press attributed part of Toyota's success to Japan's history as a nation of rice farmers.

"What that means is that one family could not support itself on a rice farm," he said. "Because of the labor involved, it took five to 10 families working together in one unit just to survive. What that did is foster a culture where people grew up working together for the benefit of the group

No, he's saying that when you rice farm by yourself, you wouldn't be able to survive, you have to work together in order for YOU and your whole group to survive. Like he said, the Japanese have grown into a culture where you have to work co-operatively as group to achieve success. Here, in NA, we live in a society of Personal success and greed.

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So everything allegedly at the 'end of it's life cycle' is now "anitquated"?

If you truely believe this is accurate, I had better F-ing see this term tossed around liberally at everything foreign that nears the end of it's life cycle, too. Can't say that's happening tho, why is that? nissan VQ has GOT to be 'extinct' in comparison....

It's quite hilarious how deeply some bite into the marketing 'carrot' called "NEW!!". Ahh- the power of cheese...

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