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Justin Bimmer

American Honda February 2010

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American Honda Reports February Sales

Honda Division up 12.2 percent; Acura Division up 16.7 percent

TORRANCE, Calif., Mar. 2 /PRNewswire/ -- American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.

Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.

"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."

Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.

*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

    

                 American Honda Vehicle Sales For February 2010              

                                Month-to-Date              Year-to-Date      
                         February  February  DSR**  February  February  DSR** 
                           2010      2009    % Chg.    2010     2009   % Chg. 
                         --------- --------  ------ --------  -------- ------ 
   American Honda Total     80,671   71,575   12.7%  148,150  142,606    8.2%
   --------------------                                                      
      Total Car Sales       46,111   40,960   12.6%   87,749   81,492   12.2%
      Total Truck Sales     34,560   30,615   12.9%   60,401   61,114    3.0%
         Honda Total Car                                                     
          Sales             41,447   35,991   15.2%   79,183   71,592   15.2%
         Honda Total Truck                                                    
          Sales             30,285   27,925    8.5%   52,896   55,499   -0.7%
         Acura Total Car                                                     
          Sales              4,664    4,969   -6.1%    8,566    9,900   -9.9%
         Acura Total Truck                                                    
          Sales              4,275    2,690   58.9%    7,505    5,615   39.2%
   Domestic Car Sales *     38,524   31,104   23.9%   73,916   61,666   24.9%
   --------------------                                                      
      Honda Division        36,114   28,614   26.2%   69,520   56,859   27.4%
      Acura Division         2,410    2,490   -3.2%    4,396    4,807   -4.7%
   Domestic Truck Sales *   34,371   26,912   27.7%   59,673   53,001   17.3%
   ----------------------                                                    
      Honda Division        30,096   24,222   24.3%   52,168   47,386   14.7%
      Acura Division         4,275    2,690   58.9%    7,505    5,615   39.2%
   Import Car Sales          7,587    9,856  -23.0%   13,833   19,826  -27.3%
   ----------------                                                          
      Honda Division         5,333    7,377  -27.7%    9,663   14,733  -31.7%
      Acura Division         2,254    2,479   -9.1%    4,170    5,093  -14.7%
   Import Truck Sales          189    3,703  -94.9%      728    8,113  -90.7%
   ------------------                                                        
      Honda Division           189    3,703  -94.9%      728    8,113  -90.7%
   -----------------           ---    -----  -----       ---    -----  ----- 
   MODEL BREAKOUTS BY
    DIVISION                                               
   Honda Division Total     71,732   63,916   12.2%  132,079  127,091    8.3%
   --------------------     ------   ------   ----   -------  -------    --- 
      Fit                    2,925    4,247  -31.1%    5,622    8,992  -34.9%
      Accord *              22,456   15,976   40.6%   43,215   32,557   38.3%
        Memo:  Accord                                                        
         Hybrid                  0        0                0        1        
        Memo:  Accord                                                        
         Crosstour***        2,432        0            4,169        0        
      Civic *               16,471   15,687    5.0%   31,164   29,885    8.6%
        Memo:  Civic                                                         
         Hybrid                346    1,362  -74.6%      599    2,438  -74.4%
      S2000                     10       80  -87.5%       25      156  -83.3%
      Insight                2,014        0            3,321        0        
      FCX                        0        0                0        0        
      FCX Clarity                3        1  200.0%        5        2  160.4%
   --------------              ---      ---  -----       ---      ---  ----- 
      Odyssey  *             7,452    6,692   11.4%   12,315   12,091    6.1%
      Pilot *                6,672    6,678   -0.1%   11,537   13,357  -10.0%
      CR-V *                11,828   12,370   -4.4%   21,500   25,513  -12.2%
      Element *                919    1,079  -14.8%    1,655    2,231  -22.7%
      Ridgeline                982    1,106  -11.2%    1,720    2,307  -22.3%
   ------------                ---    -----  -----     -----    -----  ----- 
   Acura Division Total      8,939    7,659   16.7%   16,071   15,515    7.9%
   --------------------      -----    -----   ----    ------   ------    --- 
      RSX                        0        0                0        0        
      TL *                   2,410    2,490   -3.2%    4,396    4,807   -4.7%
      TSX                    2,123    2,293   -7.4%    3,929    4,699  -12.9%
      RL                       131      186  -29.6%      241      394  -36.3%
   -----                       ---      ---  -----       ---      ---  ----- 
      MDX *                  3,266    1,981   64.9%    5,624    4,105   42.7%
      ZDX *                    159        0              331        0        
      RDX *                    850      709   19.9%    1,550    1,510    6.9%
   ---------                   ---      ---   ----     -----    -----    --- 
   Selling Days                 24       24               48       50        

   *   Honda and Acura vehicles are made of domestic & global sourced parts. 
       Accord includes Crosstour, Hybrid.                                    
   **  Daily Selling Rate                                                   
   *** Accord Crosstour sales are recorded in Honda total truck sales and
       Honda domestic truck sales.       

                                Month-to-Date              Year-to-Date      
                         February  February  DSR**  February  February  DSR** 
                           2010      2009    % Chg.   2010      2009   % Chg. 
                         --------- --------  ------ --------  -------- ------ 

                   Hybrid    2,360    1,362   73.3%    3,920    2,439   67.4%

SOURCE American Honda Motor Co., Inc.

Edited by CSpec
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amusing how much the Fit is down. I thought the Fit was going to save the world for small cars everywhere!

there is an ultimate limit to small cars in this country as far as the market. Fiesta, Aveo, Spark, Mazda 2 beware.

Essentially the Fit drop is somewhat offset by Insight sales. So Honda didn't really create new buyers. Seems more like the fuel sippin crowd upped on the Insight instead of more Fits. That, or the fad is dying down. Everyone who thought the Fit would save the day has one now and I'm guessing that sales will be flat on those now unless they drop the price.

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amusing how much the Fit is down. I thought the Fit was going to save the world for small cars everywhere!

there is an ultimate limit to small cars in this country as far as the market. Fiesta, Aveo, Spark, Mazda 2 beware.

Essentially the Fit drop is somewhat offset by Insight sales. So Honda didn't really create new buyers. Seems more like the fuel sippin crowd upped on the Insight instead of more Fits. That, or the fad is dying down. Everyone who thought the Fit would save the day has one now and I'm guessing that sales will be flat on those now unless they drop the price.

Sales of subcompacts is very dependent on gas prices..gas is cheap now, if it goes back up to $4/gallon this summer, watch sales of subcompacts take off...

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Sales of subcompacts is very dependent on gas prices..gas is cheap now, if it goes back up to $4/gallon this summer, watch sales of subcompacts take off...

By mid April it will be over 3.00. Last crash, 3.50 was the back breaker point for larger car sales.

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