Industry News: BMW & Mercedes-Benz Duke It Out For Best Selling Luxury Brand

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

December 28, 2011

For the past decade, the best selling luxury brand has been Lexus. However, 2011 has been a fall of grace for Lexus and caused them to relinquish their top selling crowd. Now, Mercedes-Benz and BMW are fighting to see who becomes the top seller.

At last tally, BMW holds a slight edge of Mercedes, selling 1,582 more vehicles than Mercedes in November. Now, entering the final month of 2012, both are going all out on incentives.

TrueCar.com says BMW and Mercedes-Benz are offering approximately $4,800 USD in discounts by way of subsidizing interest rates (as low as 0.9 percent), waiving lease payments for the initial months, increasing the residual value of vehicles when the lease expires, and other incentives.

Source: CarScoop

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[balthazar]

Hmmm.... what's the current average GM incentive??

[G. David Felt]

With the cost of maintenance on BMW and Mercedes, I will stick with Cadillac. Far better in my book.

[smk4565]

Well Cadillac is offering 0%, so they are even more aggressive on that front.

Mercedes will win, they have been on a roll lately.