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By William Maley
BMW Group U.S. Reports May 2018 Sales
MW Group sales increase 3.4 percent in May 2018. BMW brand sales increase 3.3 percent. MINI brand sales increase 4.0 percent. BMW Group electrified vehicle sales increase 26.9 percent, accounting for 6.6 percent of total U.S. sales in May 2018. Woodcliff Lake, NJ – June 1, 2018… Sales of BMW Group vehicles in the U.S. increased 3.4 percent in May 2018 for a total of 30,888 vehicles (BMW and MINI brands combined), compared with 29,881 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 3.3 percent from the first five months of 2017.
“Once again BMW has defied the odds with seven straight months of sales gains and the outlook for the second half of the year is positive,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Our X model Sports Activity Vehicles continue their steady increase as availability improves and the BMW 5 Series is proof there’s strong demand for a great sedan, especially the electrified version which is now approaching 20% of 5 Series sales.”
BMW Brand Sales
Sales of BMW brand vehicles increased 3.3 percent in May 2018 for a total of 26,662 compared to 25,818 vehicles sold in May 2017. Year-to-date, the BMW brand is up 3.2 percent on sales of 123,979 vehicles compared to 120,124 sold in the first five months of 2017.
BMW’s lineup of Sports Activity Vehicles accounted for 52 percent of BMW brand sales in May 2018, with particularly strong performances from the BMW X3 and BMW X5, as well as the first-ever BMW X2.
MINI Brand Sales
For May, MINI USA reported 4,226 vehicles sold, an increase of 4.0 percent from the 4,063 sold in the same month a year ago. The MINI Countryman continued its strong performance this month, rising 29.4 percent compared to May 2017 and contributing to a 61.9 percent year-to-date increase over Countryman sales in the first five months of 2017.
BMW Group Electrified Vehicle Sales
BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 2,046 in May 2018, an increase of 26.9 percent from the 1,612 sold in the same month a year ago. BMW Group electrified vehicles accounted for 6.6 percent of U.S. sales in May 2018.
BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.
By William Maley
About three to four years ago, Mini set out an ambitious goal of selling an annual volume of 100,000 vehicles in the U.S. But this goal would never come to fruition. Sales of Mini models have been in decline for the past few years partly due to buyers going towards light trucks and crossovers. BMW executives have since stepped back from this goal is considering whether or not to make Mini vehicles electric-only in the U.S.
For dealers, the mixed messages has them concerned. Jason Willis, member of the Mini National Dealer Council expressed these concerns in a interview with Automotive News.
"I don't think the dealers have a very clear vision of where the car line is going long term. There is a lot of pride on being a small-car performance company, so my guess is we will continue to be a small-car company. But as far as electric and how we fit in, we're still waiting to hear that plan," said Willis.
"Our biggest goal is to get a clear vision from Mini and the BMW Group of where the car line is going — whether we're going to continue to be a small-car brand. Are we going to go fully electric? What is the game plan over the next three, four, five years?"
Next month, Mini dealers will meet with BMW's leaders in Las Vegas. Willis hopes they get some answers, especially with electric vehicles.
"We're in the wait-and-see pattern on what electric vehicle demand really is going to be. Here in the Midwest, there's a lot of talk about electric cars but very little demand. Dealers just want to have a plan for the future. To be an electric-only car company, I'm not sure that is the goal that the dealers have. But to have some electric vehicle options to differentiate us in the market is a want,"
Willis also hopes BMW can give Mini more support in marketing in their products, along possibly offering a mainstream product.
Source: Automotive News (Subscription Required)
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By William Maley
BMW has announced today that it has signed a “letter of intent” with Chinese automaker Great Wall Motor on producing electric-versions of the Mini in China. The German automaker in a statement said the next steps will be agreeing on the details of a possible joint venture and clarifying various aspects such as a location for production.
The two have been in talks for almost the past two years - Great Wall confirmed the talks back in October.
It is expected that the electric Mini will be similar to the concept that debuted last year at the Frankfurt Motor show.
BMW also confirmed that production of the electric Mini will also take place at their Oxford, Great Britain plant starting next year.
Source: Reuters via Automotive News (Subscmiription Required), BMW
Press Release is on Page 2
BMW Group plans joint venture for MINI electric vehicles in China
MINI brand set for growth with local partner No plans for additional sales organisation in China Expansion of BMW Brilliance Automotive joint venture Munich. The BMW Group is in advanced discussions to ramp up the global success of its MINI brand through a new joint venture in China. A key element of the brand’s continued strategic development will be local production of future battery-electric MINI vehicles in the world’s largest market for electromobility. To this end, the BMW Group has signed a “letter of intent” with the Chinese manufacturer Great Wall Motor. In addition to production of the first battery electric MINI at the main plant in Oxford starting in 2019, this signals a further clear commitment to the electrified future of the MINI brand.
Next steps will be to agree on the details of a possible joint venture and cooperation agreement and clarify aspects such as the choice of production location and concrete investments. The BMW Group has no plans to set up an additional sales organisation in China. The company is firmly committed to continuing the successful cooperation with the established sales structure.
Independently of its strategic considerations towards the MINI brand, the BMW Group will further expand its highly successful BMW Brilliance Automotive (BBA) joint venture in China with its partner, Brilliance. In addition to its two automobile production locations, BBA already runs an engine plant, which includes a battery factory for electrified BMW brand vehicles produced locally in Shenyang. This is the first battery factory operated by a premium automobile manufacturer in China.
In recent years, BBA has become a cornerstone of the BMW brand’s success in its largest market and serves as a model for the continued development of MINI in China. Around 560,000 BMW brand vehicles were delivered to customers in China in 2017 – more than in the next two largest markets, the US and Germany, combined. In 2017, China was MINI’s fourth-largest market, with around 35,000 units delivered. This underlines the brand’s additional global potential.
The successful strategy for expansion of the BMW Group’s global production network obeys a clear rule: Production follows the market. However, expansion of the BMW brand in its largest markets, such as China, has not led to a decrease in production at the company’s German plants. On the contrary, between 2007 and 2017, production in Germany increased by close to a quarter to around 1.15 million vehicles per year. At the same time, almost half of all BMW production now takes place at plants outside Germany.
A similar growth strategy could accelerate development of the MINI brand significantly without questioning the BMW Group’s commitment in the UK. The company has made significant investments over the years to step up its involvement in the country.
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By William Maley
BMW appears to be making a number of changes to future plans once again. According to a report from Automobile Magazine, a number of BMW i models have been canned. They include a proposed i9 flagship sedan (replaced by a slightly smaller i7 sedan), the i5 which was supposed to arrive in 2023, and an even larger version of the i3. Other plans that reportedly been canceled include a supercar plan with McLaren and new vehicle architecture with Diamler.
The situation is somewhat worse at Mini. Automobile said plans for a joint development of a new small car platform with Toyota have fallen through. It was expected this platform would have underpin the next-generation Mini Cooper. According to some sources, BMW is working a deal with Chinese automaker Great Wall about developing a new platform for Mini.
Other details from Automobile's report,
The follow-up to the i3 will be renamed the iX1 Plans are being drawn up for an electric version of the next Rolls-Royce Ghost There is talk about a new model that "defines the BMW brand in the 21st century." It could be a reskin of the i8 with bigger batteries and a turbo-four; keeping the i8's central structure and adding new front and rear ends, along with a four-cylinder; or designing a new model that will feature the choice of three different electric motors and either 3.0L inline-six or a V8 engine with 600 horsepower Source: Automobile Magazine
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By William Maley
Mini will be using next week's Detroit Auto Show to debut refreshed versions of the Cooper Hardtop and Convertible models. At first glance, the changes don't seem apparent as the new models look like the current ones. But you'll need to get a bit closer to see the changes. Up front, the 2019 Coopers feature a new headlight design and updated logo. Around back, Mini has fitted a new set of LED taillights with a Union Jack pattern.
The interior sees some minor changes with Bluetooth and a 6.5-inch infotainment screen becoming standard. An 8.8-inch system with navigation is available as an option.
The U.S. will miss out on one change that Mini is making for the Cooper in other markets - a seven-speed dual-clutch transmission.
No mention of when the 2019 Cooper Hardtop and Convertible will go on sale.
Press Release is on Page 2
Fresh update for the original: the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door, the new MINI Convertible.
Detroit, MI, January 9, 2018. The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI Hardtop 2 Door, the MINI Hardtop 4 Door and the MINI Convertible includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.
The upgrading of the original product substance in the premium segment of small cars highlights the mature yet distinctive charisma of MINI, which in its current model generation is now available for the first time with three body types for hallmark driving fun in urban environments. This is due to such elements as an extended range of standard features, newly designed headlights and rear lights, additional body finishes and cutting-edge connectivity technology for convenience and infotainment.
MINI Hardtop 2 Door, MINI Hardtop 4 Door, MINI Convertible: overview of new features.
LED rear lights in Union Jack design. New MINI logo, new body finishes, Piano Black exterior. New light alloy wheels. Extended range of leather trim, interior surfaces and Color Lines. Unique individualisation with MINI Yours Customised. Multifunction steering wheel and radio with 6.5-inch colour screen, USB and Bluetooth interface as standard. Optional radio and navigation systems with touchscreen monitor. Telephony with wireless charging. MINI Connected and MINI Connected XL with new functions. MINI logo projection from the exterior mirror on the driver's side. Bright and dazzle-free: LED headlights.
A modified design for the characteristic circular headlights make the hallmark front view of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible even more powerfully expressive. In the standard halogen headlights, a striking accentuation is added by means of a black panel. In the LED headlights available as optional equipment items, the high-quality technology is underscored by means of an entirely newly design of the light sources. The latest generation of the LED modules for low and high beam offers increased brightness. The LED daytime driving light and the turn indicator light are generated by a ring which surrounds the entire contour of the headlight,
Very British: rear lights in Union Jack design.
The rear lights also feature a new design in conjunction with the optional LED headlights. As a clear reference to the brand's British DNA, the upright light units at the rear of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible now appear in a Union Jack design.
The striking flag motif is recreated in the structure of the light functions. The turn indicators are horizontally arranged and the brake lights are vertically aligned, with the tail light additionally representing the diagonal lines of the British flag. In order to ensure a particularly harmonious lighting effect, all light sources forming the Union Jack graphic use LED technology.
New MINI logo: reduced to the essentials.
The new MINI logo is clear and authentic in style, appearing on the bonnet, tailgate, steering wheel, central instrument display, remote control, and optional driver’s side puddle lighting all models. It is a re-interpretation of the existing logo and now features a two-dimensional "flat design". As such, the MINI logo reflects the new brand identity with its focus on the essentials – namely key values such as driving fun, distinctive design, premium quality and emotional appeal.
Three new exterior paint colors, premiere for Piano Black Exterior.
The extensive range of exterior paint colors available for the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible now adds three variants: Emerald Grey metallic, Starlight Blue metallic, and Solaris Orange metallic.
What is more, the list of optional equipment items features an additional means of customizing the exterior design. With the option Piano Black Exterior, the surrounds of the headlights, rear lights and radiator grille are finished in high-gloss black instead of chrome.
The selection of optionally available light alloy wheels has been expanded, too. The 17-inch light alloy wheels in the design styles Roulette Spoke 2-tone and Propeller Spoke 2-tone are now available for all body variants of the new MINI. The likewise 17-inch light alloy wheels in Rail Spoke 2-tone design have also been newly added to the program.
New leather trims, interior surfaces and Color Lines.
A broad selection of seat surfaces, interior surfaces and Color Lines add a touch of individual style to the interior of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible. New features for the MINI Hardtop 2 Door and the MINI Hardtop 4 Door include supple Malt Brown Chesterfield Leather upholstery.
In addition, the new option MINI Yours Interior Style Piano Black with illumination includes a backlit decorative panel on the passenger side of the dashboard, likewise finished in Piano Black as well as bearing a stylised Union Jack motif. The color of the backlighting matches the ambient lighting selected by the driver. This option also adds high-gloss Piano Black surfaces in the area of the doors and center console.,
Maximum individualization: MINI Yours Customised.
The MINI Yours Customised program now raises hallmark brand individualization to a whole new level. It includes retrofit products that can be designed by customers themselves, which are then produced precisely according to these individual specifications. The MINI Yours Customised range will include side scuttles, decorative strips for the interior on the passenger side, LED door sill finishers and LED door projectors.
MINI Yours Customised products can be designed and previewed through a specially created Online Customiser. Here customers can choose between various colors, patterns, surface structures and icons, as well as contributing their own texts and adding a touch of personal style to the design. This offering enables MINI fans to turn their vehicle into a unique specimen that bears the stamp of their own personality. The individualized products are manufactured using innovative production techniques such as various 3D printing methods and laser engraving.
New infotainment systems and features
A new 6.5” display is included as standard, and features an updated and optimized user interface, Bluetooth mobile phone integration, and support for Bluetooth audio streaming. In addition, customers can specify a new 8.8” touchscreen navigation system with new user interface and greatly expanded features.
New options: telephony with wireless charging, MINI logo projection.
The innovative optional equipment for the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible includes a wireless charging option. A storage compartment integrated in the centre armrest enables wireless charging of mobile phones which offer this capability. This option also adds a second USB port in the front section of the center console.
For the first time, the MINI Hardtop 2 Door and MINI Hardtop 4 Door are available with a MINI logo projection feature. When the vehicle is opened and closed, the new MINI logo is projected onto the ground in front of the driver’s side door from a light source in the exterior mirror and can be seen there for 20 seconds, or permanently if the door is left open.
MINI Connected: a range of digital services that is unique within the segment.
With the new MINI Connected functions, MINI offers a diverse range of digital services at premium level that is unique in the small car segment. New features include Advanced Real Time Traffic Information with 4G LTE connectivity, support for Apple CarPlay, Connected Services, and intelligent emergency call.
The personal mobility assistant feature of the MINI Connected smartphone app now enables drivers of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible to integrate their vehicle and mobility planning seamlessly into their day-to-day digital routine. For example, MINI Connected can draw on calendar entries and contact data entered in a smartphone to plan a route and determine the ideal time to set off based on real time traffic data. The Send-to-Car function enables planned routes to be sent to the MINI navigation system, while Remote Services allow the driver not just to display vehicle location, fuel level and other vehicle status details on their digital end device, but also activate the headlight flasher, horn, ventilation and door lock/unlock function.
Intelligent networking of the MINI is via a SIM card integrated in the vehicle: this now complies with the mobile communications standard 4G. It also enables the use of MINI Teleservices and the Intelligent Emergency Call with automatic detection of vehicle location and accident severity.
Services now available in the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible for the first time also include MINI Find Mate. This consists of so-called tags with a wireless tracking function that can be attached to frequently used objects and travel items such as bags, cases, key rings and rucksacks. Their position can not only be displayed on the on-board computer but also in the MINI Connected App on a smartphone. In this way, MINI Find Mate helps prevent personal items getting lost or left behind.
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