Subaru News: Subaru Running Low On 2014 Foresters

[William Maley]

William Maley

Staff Writer - CheersandGears.com

June 3, 2013

The 2014 Subaru Forester has been a great success so far. Last month, Subaru moved 9,366 Foresters, representing a 65.3% increase when compared to last year. However, Subaru is worried they might not have enough stock of Foresters to keep up with the demand.

Yasuyuki Yoshinaga, CEO of Fuji Heavy Industries (Subaru's parent company) tells the Wall Street Journal the company originally targeted 8,000 monthly sales, but the SUV could eclipse 10,000 this month.

"If this situation persists, we'll face a supply shortage," said Yoshinaga.

At the moment, Subaru dealers currently have a 16 day supply of Foresters. A low number when you consider that industry average is hovering around 63 days.

Yoshinaga said the company has all of its plants in Japan at full capacity to keep up with demand. An increase in Forester production at the moment is a dream.

Source: The Wall Street Journal (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[David]

Good for the dealers as they will see higher prices, higher profits. Hope they do not gouge to much on them. Course since it is not American, I would never consider it even if it was something I liked. This car surprises me as I really do not get the SUV at all as the Forrester has always been a station wagon on steroids to me.

Reminds me of the Eagle auto's.

GM needs a hit like this in each division that can run less than a month of on hand production. Would be good for job security and solid profits.

[ponchoman49]

Proof that bland and boring sells vehicles these days because this has to be the most boring Forester to date.

[Drew Dowdell]

While that may be true Poncho... it is still more interesting than a CR-V or RAV-4 and hits closer to home for them too.

[David]

While that may be true Poncho... it is still more interesting than a CR-V or RAV-4 and hits closer to home for them too.

Mucho Agree Oh. Bland but considerably better than either of the two you mention.