Toyota News: Toyota Announced Plug-In Prius Pricing; Starts Below $30,000

[Drew Dowdell]

---

October 9th, 2013

Drew Dowdell

Managing Editor - CheersandGears.com

Toyota announced reduced pricing of the 2014 Prius Plug-In today with a drop of over $2,000 from last year's base price. Coming in at $29,990 before delivery charge, Toyota is not making any reductions in equipment or appointments.

In fact, Toyota has added two features to the Prius Plug-In for 2014, these include:

• Heated cloth front seats standard
  
• Remote climate - the ability to activate their air conditioning remotely - standard on Plug-In
  

The upper trip Prius Plug-In Advanced adds:

• Hard Drive base Navigation with Entune Infotainment and JBL Sound System
  
• Softex-trimmed heated front seats
  
• 8-way power driver seat
  
• Heads Up Display
  

An optional technology package for the Prius Plug-In Advance includes Dynamic Radar Cruise Control, Pre-Collision System, and LED headlights and fog lights.

The Prius Plug-In qualifies for a federal tax credit of $2,500 and a California rebate of $1,500, making the Prius Plug-In effective base price $27,490* in most states and $25,990* in California. For now, the Prius Plug-In is only available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii)

*Prices before destination charge.

Toyota Press Release is on Page 2

Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at [email protected] or on Twitter as @cheersngears

---

2014 Toyota Prius Plug-In to Start Under $30,000

TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible.

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

• Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  
• Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  
• Ability to drive extended distances in EV Mode, helping to increase fuel efficiency
  
• Unique 10-spoke alloy wheels
  
• 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year
  

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH). The Prius Plug-in Advanced will still offer popular features including:

• Premium HDD Navigation with Entune^® App Suite (including Plug-in Hybrid Applications) and JBL
  
• SofTex-trimmed heated front seats
  
• 8-way power-adjustable driver’s seat with power lumbar support
  
• Head-Up Display
  
• Safety Connect
  

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker (www.arb.ca.gov/msprog/carpool/carpool.htm). The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii). For special deals in your local area, please visit www.buyatoyota.com.

Grade

Engine/ Trans.

Highlight Features

13MY MSRP

14MY MSRP

MSRP $ Change

MSRP % Change

Plug-in Hybrid

1.8-liter HSD/

E-CVT

Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare

$32,000

$29,990*

-$2,010

-6.3%

Plug-in

Hybrid Advanced

1.8-liter HSD/

E-CVT

Prius Plug-in Hybrid plus:

Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect

$39,525

$34,905*

-$4,620

-11.7%

*Prices in Hawaii will vary.

Name

Description

MSRP

Technology Package (available on Prius Plug-in Advanced)

Dynamic Radar Cruise Control, Pre-Collision System, LED Headlights and Fog Lights

$2,610

Special color

Blizzard Pearl

$395

View full article

[David]

Cool, this will push GM to consider price reductions on the VOLT while maintaining Content.

At least they did not follow Nissan who lowered prices and then gutted content just to have a cheaper Leaf.

[Drew Dowdell]

Cool, this will push GM to consider price reductions on the VOLT while maintaining Content.

At least they did not follow Nissan who lowered prices and then gutted content just to have a cheaper Leaf.

Chevy already reduced Volt price by $5,000 for 2014.

[David]

Yea I remember that price cut, but unless I am missing something this is below $30K before GOV rebates. Would be nice to get the VOLT below $30K with the current content.

[Drew Dowdell]

Yes, but the Volt is a more technologically advanced vehicle with a more expensive battery system, it will remain more expensive than the Prius plug-in for that reason alone. The prius plug-in is only a hair under $30k, so that doesn't leave GM any room to maneuver.

[regfootball]

sexy car!

knot

[David]

I see your point Drew, I just hope sales pick up and GM gets off their butt and moves this into CUV's and other auto's as I think the Public will buy more when they have more choices.