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November 2013: BMW Group U.S.


William Maley

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BMW Group U.S. Reports November 2013 Sales

  • BMW sales up 1.7 percent – Best November ever
  • MINI sales down 12.8 percent

Woodcliff Lake, NJ – December 3, 2013… Year-to-date, the BMW Group U.S. (BMW and MINI combined) is up 9.2 percent on sales of 331,801 in the first eleven months of 2013 compared to 303,728 in the same period in 2012. In November, BMW Group U.S. sales (BMW and MINI combined) totaled 36,327 vehicles, a slight decrease of 0.4 percent from the 36,461 vehicles sold in the same month a year ago.

“Holiday shopping added fuel to our sales giving us the best November ever for BMW and the best year-to-date numbers ever for BMW, for MINI, for Pre-Owned, and for the BMW Group in the U.S.” said Ludwig Willisch, President and CEO, BMW of North America. “With availability improving on some of our most popular new models, the X5 and 4 Series in particular, we are looking forward to a record finish for the year.”

BMW Brand Sales

Sales of BMW brand vehicles increased 1.7 percent in November for a total of 31,752 compared to 31,213 vehicles sold in November, 2012. Year-to-date, the BMW brand is up 11.4 percent on sales of 271,891 compared to 244,061 sold in the first eleven months of 2012, making this BMW brand’s best year to date ever.

In November, best performing vehicles included the 3 and 4 Series, which are up 22 percent to 13,148 units; and the X1 is up 13.2 percent to 2,364 units, with a year to date total of 23,771 units.

MINI Brand Sales

MINI USA reported sales of 4,575 automobiles, a decrease of 12.8 percent from the 5,248 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 0.4 percent on volume of 59,910 compared to 59,667 in the first eleven months of 2012.

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Mini is just tired; I wouldn't be surprised if sales were entering a prolonged slump. Only so long you can stretch the same song out.

Anyone know if BMW intends to break out 3- and 4- sales?

Should just kill off the 1-series & the Z4 and plug the funds back into the 3/4/5 cars and try to get them back up to the driver's cars they supposedly used to be.

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