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William Maley

Nissan News: Nissan's NISMO Division Considers Toying With Crossovers and Trucks

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Nissan is working hard into changing its performance and racing arm, NISMO, into a real player. This is being shown by how many hatchbacks and sport cars are coming out with the NISMO name. But NISMO is considering expanding their reach to other Nissan models.

CarAdvice.com.au recently spoke with Nissan marketing chief Darren Cox and Nismo boss Shoichi Miyatani, and both said a Nismo-tuned SUV or pickup are on the table. That could include the Navara and Qashqai crossover. But there's no telling what other vehicles could go under the NISMO transformation.

“Nismo has to be a credible production car from Nissan that’s sporty and therefore we study the implications of that, a pickup could be an interesting product because of its global nature when we go into other markets.” said Cox.

Source: CarAdvice.com.au


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Makes sense that you have a performance line as Halo to your mass selling product line.

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Other than the 350Z and Skyline, why is NISMO necessary?  A NISMO-tuned pickup is a little out there, whereas a NISMO-tuned CUV or SUV is simply insane.

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      18,371
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      23,994
      -4.0
      96,836
      118,242
      -18.1
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      5,948
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      19,548
      27,109
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      1,392
      13.2
      5,292
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      # # #
    • By William Maley
      Nissan's goal in the U.S. for quite some time was increasing its market share. To do this, the company piled on the incentives and sold more vehicles to rental car fleets. While fine in the short-term, the long-term effects would hurt profitability and brand image. This isn't helped by sales declining 6.5 percent this year and a growing supply of vehicles on dealers - Kelly Blue Book reports an 88-day supply of Nissan vehicles.
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      Source: Nikkei Asian Review

      View full article
    • By William Maley
      Nissan's goal in the U.S. for quite some time was increasing its market share. To do this, the company piled on the incentives and sold more vehicles to rental car fleets. While fine in the short-term, the long-term effects would hurt profitability and brand image. This isn't helped by sales declining 6.5 percent this year and a growing supply of vehicles on dealers - Kelly Blue Book reports an 88-day supply of Nissan vehicles.
      Nissan is changing its plan for the U.S. Back at the 2018 NADA Show in April, Nissan's U.S. sales chief Dan Mohnke told dealers the company would focus on boosting profitability by reducing inventory. One way to do that is cutting back on production.
      The Nikkei Asian Review reports Nissan is slashing production as much as 20% at their North American plants. The cuts are already taking place at Nissan's two plants in the U.S. (Canton and Smyrna, TN) and three in Mexico. No layoffs are expected, instead, workers will have an extra day or two off of work. The cuts are expected to end in the fall when production of the next-generation Altima kicks off. It is expected that the production cut will drop Nissan's U.S. sales for the year by three percent.
      Source: Nikkei Asian Review
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