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February 2015: Mercedes-Benz USA


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Mercedes-Benz Posts Best-Ever February Sales Volume With 23,616 Units

  • MBUSA delivers 6% year-to-date sales growth at 52,365

MONTVALE, N.J., March 3, 2015 /PRNewswire/ -- Mercedes-Benz today reported the highest February sales in its history with 23,616 units, up 4.5% from the 22,609 vehicles sold in February 2014. Sprinter Vans was up 17.9% at 1,675, combining with 458 units at smart for a monthly total of 25,749 for Mercedes-Benz USA (MBUSA). On a year-to-date basis, Mercedes-Benz recorded sales of 48,235, an increase of 6.7% versus the same period last year. Adding 3,180 units for Sprinter and 950 vehicles at smart, MBUSA's year-to-date sales volume totaled 52,365.

 

"We've got two months of record sales on the books despite the challenges posed by February's weather," said Stephen Cannon, president and CEO of MBUSA. "With SUV sales up 22 percent, we expect our momentum to continue as new or redesigned versions of almost all our light trucks hit the market in the next year."

 

Mercedes-Benz February sales volumes were led by the C-, CLA- and M-Class model lines. The C-Class took the lead at 7,072, up 25.8% compared to the 5,621 units sold the same month last year. The M-Class, the brand's best-selling SUV, followed with sales of 3,316 while the sporty CLA four-door coupe rounded out the top three at 2,606. At the high end, the range-topping G-Class sport utility posted a 47.1% gain over February 2014.

 

Mercedes-Benz AMG high-performance models sold 758 units for the month, with year-to-date volumes of 1,548. Sales of Mercedes-Benz BlueTEC diesel models totaled 758 in February and 1,700 year-to-date.

 

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded February sales of 9,820, with year-to-date volumes increasing 5.4% over the comparable period in 2014 to 19,276.

 

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9 negative growth segments versus 5 growth segments and only 3 that had double digit. 

 

I would not say this is a great report for MB but should be raising alarms over the very narrow sales segments.

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The E-class took a beating, but that could just be one bad month.  I am surprised the C-class isn't nearing 10,000 a month, but maybe with the diesel and plug-in coming this summer, and the coupe this fall that may happen.   There is a new E-class coming next year, perhaps some people are waiting.

 

The CLA and GLA have the Mercedes look and image which people like, and what is their competition?  The A3 and BMW X1?  Not exactly world beaters there. 

 

Interesting though that the GLA, GLK and GL all basically sold the same volume.

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E Class had two bad months with sales down near 30%. To me it is the C cannibalizing the older brother. Which it should, given E class is more generic. It has no V8 and top of the line non-AMG engine making much less than 400 hp, why would one get it when C class is better in every other way, except may be size?

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The E-class took a beating, but that could just be one bad month.  I am surprised the C-class isn't nearing 10,000 a month, but maybe with the diesel and plug-in coming this summer, and the coupe this fall that may happen.   There is a new E-class coming next year, perhaps some people are waiting.

 

The CLA and GLA have the Mercedes look and image which people like, and what is their competition?  The A3 and BMW X1?  Not exactly world beaters there. 

 

Interesting though that the GLA, GLK and GL all basically sold the same volume.

Lets admit it, other than the C-Class, MB line up is dated and stale. Sales are tanking and MB is taking their own sweet time to replace these outdated, bland models. I am sure the crazy unions also have a hand in this slow slug change.

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  • 3 weeks later...

C-Class deserves it.  I wouldn't be surprised to hear that it might be taking even E-Class sales.

CLA and GLA don't deserve to be selling this well.

Agreed!

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