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William Maley

March 2016: American Honda Motor Co.

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American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains

  • Trucks and sedans push American Honda to robust March sales of 138,221 units, a gain of 9.4 percent for the month
  • American Honda trucks set new sales record, climbing 5.7 percent on sales of 64,453
  • New Honda Civic sets new March sales record, jumping 21.8 percent while Accord gains 17.3 percent
  • RDX leads Acura trucks, setting new March record with 34 percent gain
  • Acura TLX performance sedan climbs 9.9 percent in March

TORRANCE, Calif., April 1, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March sales of 138,221 Honda and Acura vehicles, an increase of 9.4 percent for the month. AHM trucks set a new March benchmark, gaining 5.7 percent on sales of 64,453 units. Honda Division sales were up 10.5 percent with 123,369 units sold in March; Honda car sales reached 68,314, up 13.7 percent, while truck sales totaled 55,055, a 6.9 percent gain for the month. Acura sales totaled 14,852 in March, gaining 1.2 percent. Acura sedans were up 4.8 percent on sales of 5,454 while Acura trucks reached 9,398 sales for the month.

 

Honda

Continuing to buck U.S. sales trends with its core sedans—Civic and Accord—Honda sales easily moved past the previous March total with a record setting performance from Civic, backed by strong performances from Accord and HR-V. Core truck models CR-V, Pilot and Odyssey, maintained strong demand.
  • With sales records set in each of the past three months, the Civic Sedan is dominating the compact car segment with essentially one body style as production of the newly on-sale Civic Coupe ramps up. Civic sales jumped 21.8 percent to a new March record of 32,855.
  • Accord continued to demonstrate incredible market strength with an increase of 17.3 percent in March, with 30,523 units sold—focused on sales to individual customers.
  • With production at the Celaya plant in Mexico focused primarily on HR-V, sales of the Honda gateway truck model topped 6,300 units in March.

 

"The power of Honda's well-balanced portfolio was on full display in March," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Importantly, we will continue to strengthen both our car and truck lineups throughout the year, with new core and niche products to further extend the brand's appeal." 
 
Acura
Acura enjoyed a balanced sales month, with the refreshed RDX SUV posting a remarkable 34 percent gain so set a new March record to lead the brand's sales gains, while Acura performance sedans maintained strong sales despite a luxury sedan market where competitors are relying heavily upon fleet sales and incentives.     
  • RDX showed renewed sales strength in March, leading Acura truck sales with a 34 percent gain on sales of 5,310 units.
  • TLX continued to hold a strong sales position near the top of the mid-luxury sedan segment with 3,768 units sold in March, rising 9.9 percent despite aggressive competitor sales tactics.
"Acura posted a solid month even as we gained fresh momentum from the New York Auto Show debuts of the 2017 MDX and NSX GT3 racecar," said Jon Ikeda, vice president and general manager of the Acura division. "Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX."

 

 

 

American Honda Vehicle Sales for March 2016

 
   

Month-to-Date

Year-to-Date

 
   

March 2016

March 2015

DSR** %
Change

MoM %
Change

March 2016

March 2015

DSR** %
Change

YoY %
Change

 
 

American Honda Total

138,221

126,293

1.3%

9.4%

357,703

333,943

7.1%

7.1%

 
 

Total Car Sales

73,768

65,310

4.6%

13.0%

190,100

168,594

12.8%

12.8%

 
 

Total Truck Sales

64,453

60,983

-2.1%

5.7%

167,603

165,349

1.4%

1.4%

 
   

Honda Total Car Sales

68,314

60,107

5.2%

13.7%

176,393

154,730

14.0%

14.0%

 
   

Honda Total Truck Sales

55,055

51,516

-1.0%

6.9%

143,435

139,569

2.8%

2.8%

 
   

Acura Total Car Sales

5,454

5,203

-2.9%

4.8%

13,707

13,864

-1.1%

-1.1%

 
   

Acura Total Truck Sales

9,398

9,467

-8.1%

-0.7%

24,168

25,780

-6.3%

-6.3%

 
 

Total Domestic Car Sales

69,038

64,609

-1.1%

6.9%

178,977

166,673

7.4%

7.4%

 
   

Honda Division

63,716

59,609

-1.0%

6.9%

165,603

153,371

8.0%

8.0%

 
   

Acura Division

5,322

5,000

-1.4%

6.4%

13,374

13,302

0.5%

0.5%

 
 

Total Domestic Truck Sales

64,453

60,978

-2.1%

5.7%

167,603

165,344

1.4%

1.4%

 
   

Honda Division

55,055

51,511

-1.0%

6.9%

143,435

139,564

2.8%

2.8%

 
   

Acura Division

9,398

9,467

-8.1%

-0.7%

24,168

25,780

-6.3%

-6.3%

 
 

Total Import Car Sales

4,730

701

524.8%

574.8%

11,123

1,921

479.0%

479.0%

 
   

Honda Division

4,598

498

754.9%

823.3%

10,790

1,359

694.0%

694.0%

 
   

Acura Division

132

203

-39.8%

-35.0%

333

562

-40.7%

-40.7%

 
 

Total Import Truck Sales

0

5

-100.0%

-100.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

5

-100.0%

-100.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

123,369

111,623

2.3%

10.5%

319,828

294,299

8.7%

8.7%

 
   

* ACCORD

30,523

26,018

8.6%

17.3%

77,073

68,645

12.3%

12.3%

 
   

* CIVIC

32,855

26,985

12.7%

21.8%

87,303

66,722

30.8%

30.8%

 
   

  CR-Z

163

255

-40.8%

-36.1%

483

626

-22.8%

-22.8%

 
   

* FIT

4,771

6,640

-33.5%

-28.1%

11,513

18,094

-36.4%

-36.4%

 
   

  INSIGHT

2

209

-99.1%

-99.0%

21

643

-96.7%

-96.7%

 
                       
   

  CROSSTOUR

110

742

-86.3%

-85.2%

566

2,046

-72.3%

-72.3%

 
   

* CR-V

26,730

27,618

-10.4%

-3.2%

71,188

73,127

-2.7%

-2.7%

 
   

  HR-V

6,398

0

0.0%

0.0%

15,515

0

0.0%

0.0%

 
   

  ODYSSEY

11,224

11,142

-6.7%

0.7%

27,439

27,088

1.3%

1.3%

 
   

  PILOT

10,593

11,937

-17.8%

-11.3%

28,726

36,881

-22.1%

-22.1%

 
   

  RIDGELINE

0

77

-100.0%

-100.0%

1

427

-99.8%

-99.8%

 
                       
   

*** Memo: Accord FHEV

 

51

948

-95.0%

-94.6%

190

2,585

-92.6%

-92.6%

 
   

     Memo: Accord PHEV

 

0

5

-100.0%

-100.0%

0

45

-100.0%

-100.0%

 
   

     Memo: Civic Hybrid

 

166

351

-56.2%

-52.7%

470

1,029

-54.3%

-54.3%

 
   

     Memo: Fit EV

 

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

 
 

Acura Division Total

14,852

14,670

-6.3%

1.2%

37,875

39,644

-4.5%

-4.5%

 
   

  ILX

1,554

1,554

-7.4%

0.0%

4,287

3,505

22.3%

22.3%

 
   

  RLX / RL

130

194

-38.0%

-33.0%

331

543

-39.0%

-39.0%

 
   

  TL

0

16

-100.0%

-100.0%

0

56

-100.0%

-100.0%

 
   

  TLX

3,768

3,430

1.7%

9.9%

9,087

9,741

-6.7%

-6.7%

 
   

  TSX

2

9

-79.4%

-77.8%

2

19

-89.5%

-89.5%

 
                       
   

  MDX

4,088

5,503

-31.2%

-25.7%

11,956

14,437

-17.2%

-17.2%

 
   

  RDX

5,310

3,963

24.1%

34.0%

12,212

11,342

7.7%

7.7%

 
   

  ZDX

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

 
                       
   

*** Memo: ILX Hybrid

 

0

4

-100.0%

-100.0%

0

12

-100.0%

-100.0%

 
   

     Memo: RLX Hybrid

 

19

18

-2.3%

5.6%

49

53

-7.5%

-7.5%

 
   

     Memo: TSX Wagon

 

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
 

Selling Days

27

25

   

75

75

     
 

  **** Hybrid

401

1,790

-79.3%

-77.6%

1,213

4,993

-75.7%

-75.7%

 
     
 

 

 

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      In total, the BMW Group in the U.S. (BMW and MINI combined) reported November sales of 32,087 vehicles, an increase of 4.5 percent from the 30,696 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 4.2 percent on sales of 313,926 vehicles in the first 11 months of 2017 compared to 327,711 in the same period in 2016.
      BMW Group Electrified Vehicle Sales
      Sales of BMW Group electric and plug-in hybrid electric vehicles increased 27.8 percent to 18,416 through November 2017 (YTD), accounting for 5.9 percent of total BMW Group sales in the U.S. BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle, which launched in June 2017.

    • By William Maley
      New Sales Records Set as Honda and Acura Make Substantial Gains in November
      Dec 1, 2017 - TORRANCE, Calif.
      Total American Honda sales rise 8.3% for a new November record; trucks also set record with 14.9% gain Honda Division sets new November sales mark, gaining 8.2% Honda Trucks have best-ever November sales with 15.8% increase Honda Civic nets new November record as sales jump 23.2% Honda Pilot with increased supply smashes previous November best with 57.2% gain Acura Division sales rise a robust 9.5% for the month, as both cars & trucks gain Acura RDX gets new record with all-time best November  Acura TLX sales climb 12.4% in November American Honda Motor Co., Inc. today reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units.
      Honda
      With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine's 10Best list an unprecedented 32nd time, as well as being named a finalist for the 2017 North American Car of the Year award.
      Honda brand sales gained 8.2 percent on sales of 120,440 units for a new November record. Honda trucks also set a new record, rising 15.8 percent on sales of 62,981 Motor Trend magazine's SUV of the year, the CR-V recorded a 25 percent gain on sales of 32,206 vehicles. Civic also gained substantially, setting a new November sales record of 31,181 vehicles, up 23.2 percent for the month. With production of an entire assembly line now dedicated to Pilot, the mid-size SUV broke through with a 57.2 percent leap on sales of 14,189, also a new November mark. "We remain committed to our long-term strategic plans built around steady and sustainable growth," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand."   
      Acura
      Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX.  NSX made big strides, while TLX gained 12.4 percent over November 2016.
      MDX sales gained 15.6 percent for the month, with 5,341 units sold. RDX set a new November record, rising 0.7 percent on sales of 3,775 vehicles. NSX notched sales of 83 units, a gain of 62.7 percent over November 2016. TLX sales were up 12.4 percent on sales of 2,564 in November. "The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction," said Jon Ikeda, vice president & general manager of Acura Sales. "Our focus for the remainder of the year is to continue to build momentum we can take into 2018."
        American Honda Vehicle Sales for November 2017
            Month-to-Date
      Year-to-Date
            November 
      2017
      November 
      2016
      DSR** % 
      Change
      MoM % 
      Change
      November 
      2017
      November 
      2016
      DSR** % 
      Change
      YoY % 
      Change
          American Honda Total
      133,156
      122,924
      8.3%
      8.3%
      1,492,112
      1,477,465
      1.0%
      1.0%
          Total Car Sales
      61,059
      60,187
      1.4%
      1.4%
      738,402
      749,790
      -1.5%
      -1.5%
          Total Truck Sales
      72,097
      62,737
      14.9%
      14.9%
      753,710
      727,675
      3.6%
      3.6%
          Honda Total Car Sales
      57,459
      56,943
      0.9%
      0.9%
      694,159
      701,246
      -1.0%
      -1.0%
          Honda Total Truck Sales
      62,981
      54,365
      15.8%
      15.8%
      658,413
      632,007
      4.2%
      4.2%
          Acura Total Car Sales
      3,600
      3,244
      11.0%
      11.0%
      44,243
      48,544
      -8.9%
      -8.9%
          Acura Total Truck Sales
      9,116
      8,372
      8.9%
      8.9%
      95,297
      95,668
      -0.4%
      -0.4%
          Total Domestic Car Sales
      55,033
      50,531
      8.9%
      8.9%
      627,661
      686,399
      -8.6%
      -8.6%
           
      Honda Division
      51,562
      47,427
      8.7%
      8.7%
      584,469
      639,145
      -8.6%
      -8.6%
          Acura Division
      3,471
      3,104
      11.8%
      11.8%
      43,192
      47,254
      -8.6%
      -8.6%
          Total Domestic Truck Sales
      72,097
      62,737
      14.9%
      14.9%
      753,710
      727,675
      3.6%
      3.6%
          Honda Division
      62,981
      54,365
      15.8%
      15.8%
      658,413
      632,007
      4.2%
      4.2%
          Acura Division
      9,116
      8,372
      8.9%
      8.9%
      95,297
      95,668
      -0.4%
      -0.4%
          Total Import Car Sales
      6,026
      9,656
      -37.6%
      -37.6%
      110,741
      63,391
      74.7%
      74.7%
          Honda Division
      5,897
      9,516
      -38.0%
      -38.0%
      109,690
      62,101
      76.6%
      76.6%
          Acura Division
      129
      140
      -7.9%
      -7.9%
      1,051
      1,290
      -18.5%
      -18.5%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
          Honda Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
          Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      120,440
      111,308
      8.2%
      8.2%
      1,352,572
      1,333,253
      1.4%
      1.4%
          * ACCORD
      22,998
      27,182
      -15.4%
      -15.4%
      300,540
      311,352
      -3.5%
      -3.5%
          * CIVIC
      31,181
      25,303
      23.2%
      23.2%
      345,880
      335,445
      3.1%
      3.1%
            CLARITY
      464
      0
      0.0%
      0.0%
      1,030
      0
      0.0%
      0.0%
            CR-Z
      17
      146
      -88.4%
      -88.4%
      686
      2,178
      -68.5%
      -68.5%
          * FIT
      2,799
      4,309
      -35.0%
      -35.0%
      46,020
      52,205
      -11.8%
      -11.8%
            INSIGHT
      0
      3
      -100.0%
      -100.0%
      3
      66
      -95.5%
      -95.5%
                                  CROSSTOUR
      0
      0
      0.0%
      0.0%
      5
      726
      -99.3%
      -99.3%
          * CR-V
      32,206
      25,758
      25.0%
      25.0%
      340,912
      319,557
      6.7%
      6.7%
            HR-V
      6,153
      8,141
      -24.4%
      -24.4%
      86,491
      73,007
      18.5%
      18.5%
            ODYSSEY
      7,823
      7,978
      -1.9%
      -1.9%
      90,433
      110,435
      -18.1%
      -18.1%
            PILOT
      14,189
      9,024
      57.2%
      57.2%
      108,677
      108,700
      -0.0%
      -0.0%
            RIDGELINE
      2,610
      3,464
      -24.7%
      -24.7%
      31,895
      19,582
      62.9%
      62.9%
                                *** Memo: Accord FHEV
      1,586
      1,879
      -15.6%
      -15.6%
      20,848
      6,055
      244.3%
      244.3%
               Memo: Civic Hybrid
      1
      15
      -93.3%
      -93.3%
      63
      884
      -92.9%
      -92.9%
          Acura Division Total
      12,716
      11,616
      9.5%
      9.5%
      139,540
      144,212
      -3.2%
      -3.2%
            ILX
      824
      772
      6.7%
      6.7%
      10,922
      13,518
      -19.2%
      -19.2%
            NSX
      83
      51
      62.7%
      62.7%
      525
      201
      161.2%
      161.2%
            RLX / RL
      129
      140
      -7.9%
      -7.9%
      1,051
      1,286
      -18.3%
      -18.3%
            TLX
      2,564
      2,281
      12.4%
      12.4%
      31,745
      33,535
      -5.3%
      -5.3%
            TSX
      0
      0
      0.0%
      0.0%
      0
      4
      -100.0%
      -100.0%
                                  MDX
      5,341
      4,622
      15.6%
      15.6%
      48,810
      49,252
      -0.9%
      -0.9%
            RDX
      3,775
      3,750
      0.7%
      0.7%
      46,487
      46,416
      0.2%
      0.2%
                                *** Memo: ILX Hybrid
      0
      0
      0.0%
      0.0%
      0
      1
      -100.0%
      -100.0%
               Memo: RLX Hybrid
      36
      33
      9.1%
      9.1%
      223
      204
      9.3%
      9.3%
               Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
               Memo: MDX Hybrid
      301
      0
      0.0%
      0.0%
      1,579
      0
      0.0%
      0.0%
          Selling Days
      25
      25
          280
      280
                **** Hybrid
      2,024
      2,127
      -4.8%
      -4.8%
      23,927
      9,589
      149.5%
      149.5%
               
       
        *    Honda and Acura vehicles are made of domestic & global sourced parts
        **   Daily Selling Rate
        ***  Memo line items are included in the respective model total
        **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
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