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William Maley

March 2016: American Honda Motor Co.

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American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains

  • Trucks and sedans push American Honda to robust March sales of 138,221 units, a gain of 9.4 percent for the month
  • American Honda trucks set new sales record, climbing 5.7 percent on sales of 64,453
  • New Honda Civic sets new March sales record, jumping 21.8 percent while Accord gains 17.3 percent
  • RDX leads Acura trucks, setting new March record with 34 percent gain
  • Acura TLX performance sedan climbs 9.9 percent in March

TORRANCE, Calif., April 1, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March sales of 138,221 Honda and Acura vehicles, an increase of 9.4 percent for the month. AHM trucks set a new March benchmark, gaining 5.7 percent on sales of 64,453 units. Honda Division sales were up 10.5 percent with 123,369 units sold in March; Honda car sales reached 68,314, up 13.7 percent, while truck sales totaled 55,055, a 6.9 percent gain for the month. Acura sales totaled 14,852 in March, gaining 1.2 percent. Acura sedans were up 4.8 percent on sales of 5,454 while Acura trucks reached 9,398 sales for the month.

 

Honda

Continuing to buck U.S. sales trends with its core sedans—Civic and Accord—Honda sales easily moved past the previous March total with a record setting performance from Civic, backed by strong performances from Accord and HR-V. Core truck models CR-V, Pilot and Odyssey, maintained strong demand.
  • With sales records set in each of the past three months, the Civic Sedan is dominating the compact car segment with essentially one body style as production of the newly on-sale Civic Coupe ramps up. Civic sales jumped 21.8 percent to a new March record of 32,855.
  • Accord continued to demonstrate incredible market strength with an increase of 17.3 percent in March, with 30,523 units sold—focused on sales to individual customers.
  • With production at the Celaya plant in Mexico focused primarily on HR-V, sales of the Honda gateway truck model topped 6,300 units in March.

 

"The power of Honda's well-balanced portfolio was on full display in March," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Importantly, we will continue to strengthen both our car and truck lineups throughout the year, with new core and niche products to further extend the brand's appeal." 
 
Acura
Acura enjoyed a balanced sales month, with the refreshed RDX SUV posting a remarkable 34 percent gain so set a new March record to lead the brand's sales gains, while Acura performance sedans maintained strong sales despite a luxury sedan market where competitors are relying heavily upon fleet sales and incentives.     
  • RDX showed renewed sales strength in March, leading Acura truck sales with a 34 percent gain on sales of 5,310 units.
  • TLX continued to hold a strong sales position near the top of the mid-luxury sedan segment with 3,768 units sold in March, rising 9.9 percent despite aggressive competitor sales tactics.
"Acura posted a solid month even as we gained fresh momentum from the New York Auto Show debuts of the 2017 MDX and NSX GT3 racecar," said Jon Ikeda, vice president and general manager of the Acura division. "Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX."

 

 

 

American Honda Vehicle Sales for March 2016

 
   

Month-to-Date

Year-to-Date

 
   

March 2016

March 2015

DSR** %
Change

MoM %
Change

March 2016

March 2015

DSR** %
Change

YoY %
Change

 
 

American Honda Total

138,221

126,293

1.3%

9.4%

357,703

333,943

7.1%

7.1%

 
 

Total Car Sales

73,768

65,310

4.6%

13.0%

190,100

168,594

12.8%

12.8%

 
 

Total Truck Sales

64,453

60,983

-2.1%

5.7%

167,603

165,349

1.4%

1.4%

 
   

Honda Total Car Sales

68,314

60,107

5.2%

13.7%

176,393

154,730

14.0%

14.0%

 
   

Honda Total Truck Sales

55,055

51,516

-1.0%

6.9%

143,435

139,569

2.8%

2.8%

 
   

Acura Total Car Sales

5,454

5,203

-2.9%

4.8%

13,707

13,864

-1.1%

-1.1%

 
   

Acura Total Truck Sales

9,398

9,467

-8.1%

-0.7%

24,168

25,780

-6.3%

-6.3%

 
 

Total Domestic Car Sales

69,038

64,609

-1.1%

6.9%

178,977

166,673

7.4%

7.4%

 
   

Honda Division

63,716

59,609

-1.0%

6.9%

165,603

153,371

8.0%

8.0%

 
   

Acura Division

5,322

5,000

-1.4%

6.4%

13,374

13,302

0.5%

0.5%

 
 

Total Domestic Truck Sales

64,453

60,978

-2.1%

5.7%

167,603

165,344

1.4%

1.4%

 
   

Honda Division

55,055

51,511

-1.0%

6.9%

143,435

139,564

2.8%

2.8%

 
   

Acura Division

9,398

9,467

-8.1%

-0.7%

24,168

25,780

-6.3%

-6.3%

 
 

Total Import Car Sales

4,730

701

524.8%

574.8%

11,123

1,921

479.0%

479.0%

 
   

Honda Division

4,598

498

754.9%

823.3%

10,790

1,359

694.0%

694.0%

 
   

Acura Division

132

203

-39.8%

-35.0%

333

562

-40.7%

-40.7%

 
 

Total Import Truck Sales

0

5

-100.0%

-100.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

5

-100.0%

-100.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

123,369

111,623

2.3%

10.5%

319,828

294,299

8.7%

8.7%

 
   

* ACCORD

30,523

26,018

8.6%

17.3%

77,073

68,645

12.3%

12.3%

 
   

* CIVIC

32,855

26,985

12.7%

21.8%

87,303

66,722

30.8%

30.8%

 
   

  CR-Z

163

255

-40.8%

-36.1%

483

626

-22.8%

-22.8%

 
   

* FIT

4,771

6,640

-33.5%

-28.1%

11,513

18,094

-36.4%

-36.4%

 
   

  INSIGHT

2

209

-99.1%

-99.0%

21

643

-96.7%

-96.7%

 
                       
   

  CROSSTOUR

110

742

-86.3%

-85.2%

566

2,046

-72.3%

-72.3%

 
   

* CR-V

26,730

27,618

-10.4%

-3.2%

71,188

73,127

-2.7%

-2.7%

 
   

  HR-V

6,398

0

0.0%

0.0%

15,515

0

0.0%

0.0%

 
   

  ODYSSEY

11,224

11,142

-6.7%

0.7%

27,439

27,088

1.3%

1.3%

 
   

  PILOT

10,593

11,937

-17.8%

-11.3%

28,726

36,881

-22.1%

-22.1%

 
   

  RIDGELINE

0

77

-100.0%

-100.0%

1

427

-99.8%

-99.8%

 
                       
   

*** Memo: Accord FHEV

 

51

948

-95.0%

-94.6%

190

2,585

-92.6%

-92.6%

 
   

     Memo: Accord PHEV

 

0

5

-100.0%

-100.0%

0

45

-100.0%

-100.0%

 
   

     Memo: Civic Hybrid

 

166

351

-56.2%

-52.7%

470

1,029

-54.3%

-54.3%

 
   

     Memo: Fit EV

 

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

 
 

Acura Division Total

14,852

14,670

-6.3%

1.2%

37,875

39,644

-4.5%

-4.5%

 
   

  ILX

1,554

1,554

-7.4%

0.0%

4,287

3,505

22.3%

22.3%

 
   

  RLX / RL

130

194

-38.0%

-33.0%

331

543

-39.0%

-39.0%

 
   

  TL

0

16

-100.0%

-100.0%

0

56

-100.0%

-100.0%

 
   

  TLX

3,768

3,430

1.7%

9.9%

9,087

9,741

-6.7%

-6.7%

 
   

  TSX

2

9

-79.4%

-77.8%

2

19

-89.5%

-89.5%

 
                       
   

  MDX

4,088

5,503

-31.2%

-25.7%

11,956

14,437

-17.2%

-17.2%

 
   

  RDX

5,310

3,963

24.1%

34.0%

12,212

11,342

7.7%

7.7%

 
   

  ZDX

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

 
                       
   

*** Memo: ILX Hybrid

 

0

4

-100.0%

-100.0%

0

12

-100.0%

-100.0%

 
   

     Memo: RLX Hybrid

 

19

18

-2.3%

5.6%

49

53

-7.5%

-7.5%

 
   

     Memo: TSX Wagon

 

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
 

Selling Days

27

25

   

75

75

     
 

  **** Hybrid

401

1,790

-79.3%

-77.6%

1,213

4,993

-75.7%

-75.7%

 
     
 

 

 

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