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Audi sets 64th straight monthly record in April on new model strength
May 03, 2016 | HERNDON, Virginia
  • Demand for new A4 Sedan increased 28 percent for the month
  • Sales of Audi SUV models up 26 percent
  • All-time best U.S. sales month for Audi Q3
Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year, as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.
 
April sales were bolstered by continued demand for the all-new 2017 Audi A4 Sedan. The A4 posted an increase of 28 percent from last April. Year-to-date sales have risen 19 percent over the same time period in 2015.
 
Audi SUV models posted a combined increase of 26 percent across all three model lines. Sales of the Audi Q3 climbed to an all-time record high of 1,635 vehicles sold for the month, a 54 percent increase over last April. Sales of the all-new Audi Q7 increased 53 percent over last April and 87 percent year-to-date over the same time period last year.
 
The all-new 2017 Audi R8 Coupe, which arrived at U.S. dealerships in April, more than doubled sales over last year. The R8 is the most powerful Audi production model ever with the same naturally-aspirated V10 engine found in the R8 LMS racecar, a new application of quattro all-wheel drive and a more functional, yet technologically advanced cabin.
 
The new A3 Sportback e-tron posted sales of 321 vehicles in April and 1,228 vehicles year-to-date.
 
“In the first four months of this year, we have launched three key models,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer.”
 

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Apr '16 Actual

Apr '15 Actual

Yr/Yr % change

Apr '16 YTD  Actual

Apr '15 YTD Actual

Yr/Yr % change

A3

2,869

3,187

-10.0%

10,373

10,930

-5.1%

A4

2,983

2,327

28.2%

9,361

7,899

18.5%

A5

813

1,300

-37.5%

2,714

4,277

-36.5%

A6

1,619

2,139

-24.3%

4,977

6,951

-28.4%

A7

543

754

-28.0%

2,009

1,869

7.5%

A8

330

387

-14.7%

1,315

1,454

-9.6%

allroad

147

215

-31.6%

597

853

-30.0%

Q5

3,991

3,762

6.1%

12,831

13,116

-2.2%

Q7

2,472

1,620

52.6%

9,465

5,072

86.6%

Q3

1,635

1,065

53.5%

5,030

4,252

18.3%

R8

96

69

39.1%

123

239

-48.5%

TT

303

2

15050.0%

966

13

7330.8%

Total Audi Sales

17,801

16,827

5.8%

59,761

56,925

5.0%

Total CPO Sales

4,055

3,971

2.1%

15,386

15,280

0.7%

 

NOTES:
- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe and TT Roadster.

 

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Yeah, but you look at the cars taking hits - they're all A5 and above, so basically the premium sedans.

 

Also, the TT. From 2 sold this time last year to a whopping 303. That's like the number of Fiat 500s sold each month.

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