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William Maley

April 2016: Mitsubishi Motors North America, Inc.

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Mitsubishi's CUVs Lead The Sales Charge In April
  • Outlander Sport and Outlander combined for sales of 5,343
  • Mirage gains 37.2 percent over previous April with 3,302 sales reported
  • Overall sales for the month report an increase of 17.7 percent over April of 2015
Mitsubishi Motors North America, Inc. (MMNA) today reported April 2016 sales of 9,674 up 17.7 percent from April of last year and is the best April sales since 2007. The Mitsubishi Outlander and Outlander Sport CUVs once again posted strong sales numbers with combined sales of 5,343 up 36 percent over April 2015. Outlander sales of 2,729 are up 118 percent over the previous April.
 
Mirage continued to post solid sales numbers again in April with total sales of 3,302 up 37.2 percent over the same period last year. Mirage was the volume sales leader for the month.
 
"Coming off the heels of a strong first quarter for the brand, the first month of the second quarter continued the momentum with April sales that we haven't seen since 2007," stated Don Swearingen, Chief Operating Officer, MMNA. "Our CUVs continue to be the sales workhorse for the lineup while the subcompact Mirage demonstrates the need for affordable, reliable, and economical, transportation."

 


April
YTD
  2016 2015 2016 2015
i‐MiEV 6 16 14 31
Mirage 3302 2407 9534 8463
Lancer 1023 1865 6477 7904
Outlander Sport 2614 2674 10312 10561
Outlander 2729 1254 8549 5047
Total 9674 8216 34866 32006

 

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