William Maley

Genesis News: Genesis Plans On Performance Models, But Isn't Sure Which Model Should Be First

4 posts in this topic

With Hyundai and Kia working on their own performance lineups, it should come as a no surprise that Genesis is planning a line of high-performance vehicles. But Car and Driver reports that Genesis isn't sure what model should get the treatment first.

 

“On the Genesis lineup, the whole thing is still in discussion. Before [the lineup is] fixed, we’re not making any decisions on performance cars—the lineup needs to be clear, and it’s still moving and fluid,” said Albert Biermann, Hyundai-Kia’s head of performance development.

 

One type of vehicle that has been thrown out are SUVs. Biermann explained that stricter fuel economy and emission standards have put the question as to whether these high-performance vehicles will stick around in the coming years. Also, he doesn't see a market for these vehicles.

 

Not helping matters is trying to figure out what would power these high-performance models: a internal combustion engine or hybrid powertrain.

 

“The road map for the next three or four years is clear, but at some point you have to make sure that, with future mobility and all the emissions targets, that you have the technology out there. A lot of discussion is going on about the timing of switching away from pure internal combustion to hybrid or plug-in hybrid. That’s the same for the high-performance applications,” said Biermann.

 

Car and Driver doesn't have a guess as to what could be the first Genesis vehicle to get amped up, but we bet the upcoming G70 is a safe possibility.

 

Source: Car and Driver



Click here to view the article

Share this post


Link to post
Share on other sites

They need to start with the basics: powertrain and handling. Those have been the consistent shortfalls of Kia/Hyundai products. Their best RWD cars are solidly 5-10 years behind in those respects. They only seem to know how to build wallowing luxo barges that punch below their weight in acceleration. Anyone cross shopping products in the $40-70k range will find better alternatives.

 

With that said, the Genesis brand has potential. They seem to be coming into their own with design and interiors, and they have a compelling turbo V6 available soon. They're a brand worth watching.

Share this post


Link to post
Share on other sites

The G80 would make the most sense since it is already in production, and they just need to turbocharge the 5.0 V8. 

 

A turbo V6 for the G70 or whatever the Genesis Coupe becomes would make sense, the Genesis Coupe should get the 5.0 V8 because then they can sell it to Mustang fans that love 5.0 badging.

  • Upvote 1

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now




  • Similar Content

    • By dfelt
      400 fired for Performance at Tesla or so they say.
      Seems Tesla fired approximately 400 employees from lowly sales associates to upper level executives all for performance. Yet with the bottleneck of production holding back the ability to actually produce and ship Tesla 3, it seems Tesla is more about laying off costs to stem the flow of cash till they can get the Tesla 3 shipping. Seems to me they will miss their production targets this year big time.
      Tesla Story on web
    • By William Maley
      Hyundai Motor America Reports September Sales
      Best All-Time Tucson and CUV September Sales Three-Millionth Elantra Sold During the Month And Donated to a First Responder Hero in Baytown, Texas Genesis Sales Up 43 Percent FOUNTAIN VALLEY, Calif., Oct. 3, 2017 /PRNewswire/ -- Hyundai Motor America today reported September sales of Hyundai and Genesis branded vehicles of 57,007 units, a 14 percent decline compared with the company's best all-time September in 2016. CUV sales continue to grow with both Tucson and Santa Fe up compared with a year ago and Tucson achieving a record September, up 38 percent year-over-year. The overall monthly sales decline continues to be attributed to a reduction in fleet sales that were down 37 percent from a year ago.
      SALES BY BRAND
        Sept-17
      Sept-16
      2017 YTD
      2016 YTD
      Hyundai
      55,271
      65,399
      496,638
      584,980
      Genesis
      1,736
      1,211
      15,102
      2,708
      TOTAL
      57,007
      66,610
      511,740
      587,688
       
      HYUNDAI BRAND HIGHLIGHTS
      "The Hyundai Tucson continues to be a standout with another month over 10,000 units, leading to our best CUV September of all time," said John Angevine, director, National Sales, Hyundai Motor America. "While our car-to-SUV mix is improving, it's still in an inverse position to the industry. Despite that, we've retained our retail market share for the year."
      September was a busy month for Hyundai with several significant product and technology launches, and corporate initiatives. On the product and technology front, the all-new 2018 Accent made its U.S. debut at the Orange County Auto Show, a new Rear Occupant Alert system was unveiled, Elantra was named highest in overall owner experience for vehicle technology by J.D. Power and the first SEMA display car was released, the i30N that successfully competed in the 24-hours of Nurburgring. Hyundai Motor America also welcomed its new president and CEO, Kenny Lee, opened more than 100 EV charging stations at its headquarters, gave its three-millionth Elantra sold to a first responder hero in Texas and is preparing a major announcement for its renowned Assurance program on Oct. 10.
      Hyundai Hope On Wheels, Hyundai's non-profit organization committed to the fight against pediatric cancer, launched its annual campaign in honor of National Childhood Cancer Awareness Month in September as well. Throughout the month, Hope On Wheels awarded 40 research grants to children's hospitals across the country, adding $8.5 million in critical funds to the field of pediatric cancer research.
      HYUNDAI MODELS
      Vehicle
      Sept-17
      Sept-16
      2017 YTD
      2016 YTD
      Accent
      7,379
      7,495
      44,641
      62,200
      Azera
      237
      419
      2,611
      3,775
      Elantra
      14,401
      19,382
      143,067
      157,050
      Equus
      1
      60
      20
      1,297
      Genesis
      4
      845
      1,132
      21,663
      Santa Fe
      11,420
      11,350
      95,655
      98,298
      Sonata
      9,889
      15,347
      107,718
      155,279
      Tucson
      10,118
      7,333
      82,839
      65,333
      Veloster
      685
      3,168
      10,526
      20,085
      Ioniq
      1,137
      0
      8,429
      0
       
      GENESIS BRAND HIGHLIGHTS
      September Genesis sales totaled 1,736, a 43 percent increase over last year.
      "Our G80 and G90 sedan lineup saw strong demand as the summer sales season wound to a close," said Erwin Raphael, general manager of Genesis in the U.S. market. "Additionally, we couldn't be more proud of the accolades our brand collected during that time. Our brand or products gathered awards from distinguished third parties like J.D. Power, AutoPacific and Strategic Vision while our product's safety capabilities were recognized by the Insurance Institute for Highway Safety as well as the National Highway Traffic Safety Administration."
      GENESIS MODELS
      Vehicle
      Sept-17
      Sept-16
      2017 YTD
      2016 YTD
      G80
      1,367
      1,201
      11,856
      2,698
      G90
      369
      10
      3,246
      10
    • By William Maley
      Luxury automakers are going smaller to try and attract more buyers to their showroom. Already, Audi, BMW, Infiniti, and Mercedes-Benz have sort of vehicle and others are planning to launch one in the future. One brand you will not see join this crowd is Genesis.
      “I don’t want to comment on the moves of the others. We have a pretty clear strategy planned out with what we want to do. Therefore the sedan line-up is pretty complete with the G90, G80 and G70 (pictured above),” said Manfred Fitzgerald, Genesis’ senior vice president to CarAdvice.
      “Now going lower than that, like the others are – I don’t think that is in our playbook. Other brands, due to their history and where they’re going from where they are, they might think otherwise. We have so much still to accomplish, and so many white spots still on the map, if you will, so there is enough room for us to play it in the conventional way.”
      But that doesn't Genesis could see something added to their passenger car lineup down the road. Fitzgerald has said previously that a sleek grand tourer could happen.
      Source: CarAdvice

      View full article
    • By William Maley
      Luxury automakers are going smaller to try and attract more buyers to their showroom. Already, Audi, BMW, Infiniti, and Mercedes-Benz have sort of vehicle and others are planning to launch one in the future. One brand you will not see join this crowd is Genesis.
      “I don’t want to comment on the moves of the others. We have a pretty clear strategy planned out with what we want to do. Therefore the sedan line-up is pretty complete with the G90, G80 and G70 (pictured above),” said Manfred Fitzgerald, Genesis’ senior vice president to CarAdvice.
      “Now going lower than that, like the others are – I don’t think that is in our playbook. Other brands, due to their history and where they’re going from where they are, they might think otherwise. We have so much still to accomplish, and so many white spots still on the map, if you will, so there is enough room for us to play it in the conventional way.”
      But that doesn't Genesis could see something added to their passenger car lineup down the road. Fitzgerald has said previously that a sleek grand tourer could happen.
      Source: CarAdvice
    • By William Maley
      The head of Hyundai's N performance division, Albert Biermann said luxury automakers are too focused pm technology that doesn’t give value to customers.
      “It’s all marketing, first of all. “How many people really buy it later on? Much of this exists for media, to give a hype, to show the technology level. But how many people really buy it later on?" said Biermann to Australian outlet Drive.
      “If the tech will fail, you’re just adding the burden to the buyer, right?”
      We can assume some of the tech Biermann is referring to are things like gesture controls for the infotainment system or perfume diffusers. Biermann also brought up the example of a camera that looks at the road and makes adjustments to the suspension, calling it stupid.
      “In our G90 you will not find any air suspension, or active roll-bars, or active whatever. A camera sensing the road, and this stuff. It’s stupid. We have a solid Hyundai steel platform, tonnes of high-strength steel – okay, it’s a little bit heavier than the other cars – and we have adjustable shock absorbers, and that’s it. We still outpace the S-Class in the double lane-change in the Consumer Reports. We almost beat the BMW, without all the fancy stuff,” said Biermann.
      Biermann explained that Genesis will be focusing on simple technologies to make them reliable. He said Hyundai's chairman, Chung Mong-koo said he wants all Hyundai and Genesis models to be “like new” after a decade on the road.
      On one hand, Biermann has a point. Luxury cars are notorious for being expensive to keep on the road, partly due to all the technology equipment fitted to them. On the other hand, those technologies are a big selling point on these vehicles. Buyers use these to justify the price and they are a cool party trick to show to friends and family.
      Source: Drive.com.au

      View full article
  • My Clubs

  • Who's Online (See full list)

    There are no registered users currently online