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William Maley

September 2016: American Honda Motor Co.

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Records Fall Again as American Honda Reports September Sales

Oct 3, 2016 - TORRANCE, Calif.

  • Honda and Acura brand trucks have best-ever September sales
  • Honda Division posts new overall September sales mark
  • Honda CR-V breezes past previous September best with new record for the month
  • Honda passenger car sales remain strong as Civic lineup continues to grow
  • Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record

American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.

Honda
Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.

  • Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks.
  • Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units.
  • CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles.
  • Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars.
  • Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market.
  • HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units.

"The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."

Acura
Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.

  • RDX notched its best September ever, gaining 1.8 percent on sales of 3,919.
  • With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month.

"The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."

 

American Honda Vehicle Sales for September 2016

 
   

Month-to-Date

Year-to-Date

 
   

September 2016

September 2015

DSR** % Change

MoM % Change

September 2016

September 2015

DSR** % Change

YoY % Change

 
 

American Honda Total

133,655

133,750

-0.1%

-0.1%

1,228,380

1,188,566

3.3%

3.3%

 
 

Total Car Sales

64,586

70,115

-7.9%

-7.9%

629,011

612,325

2.7%

2.7%

 
 

Total Truck Sales

69,069

63,635

8.5%

8.5%

599,369

576,241

4.0%

4.0%

 
 

  Honda Total Car Sales

60,622

63,572

-4.6%

-4.6%

587,584

562,267

4.5%

4.5%

 
 

  Honda Total Truck Sales

60,220

55,474

8.6%

8.6%

521,069

494,280

5.4%

5.4%

 
 

    Acura Total Car Sales

3,964

6,543

-39.4%

-39.4%

41,427

50,058

-17.2%

-17.2%

 
 

    Acura Total Truck Sales

8,849

8,161

8.4%

8.4%

78,300

81,961

-4.5%

-4.5%

 
 

Total Domestic Car Sales

58,310

69,566

-16.2%

-16.2%

583,049

606,843

-3.9%

-3.9%

 
 

     Honda Division

54,448

63,198

-13.8%

-13.8%

542,679

558,591

-2.8%

-2.8%

 
 

     Acura Division

3,862

6,368

-39.4%

-39.4%

40,370

48,252

-16.3%

-16.3%

 
 

Total Domestic Truck Sales

69,069

63,635

8.5%

8.5%

599,369

576,236

4.0%

4.0%

 
 

     Honda Division

60,220

55,474

8.6%

8.6%

521,069

494,275

5.4%

5.4%

 
 

     Acura Division

8,849

8,161

8.4%

8.4%

78,300

81,961

-4.5%

-4.5%

 
 

Total Import Car Sales

6,276

549

1,043.2%

1,043.2%

45,962

5,482

738.4%

738.4%

 
 

     Honda Division

6,174

374

1,550.8%

1,550.8%

44,905

3,676

1,121.6%

1,121.6%

 
 

     Acura Division

102

175

-41.7%

-41.7%

1,057

1,806

-41.5%

-41.5%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
 

     Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
 

     Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

120,842

119,046

1.5%

1.5%

1,108,653

1,056,547

4.9%

4.9%

 
 

* ACCORD

27,204

33,641

-19.1%

-19.1%

258,619

264,814

-2.3%

-2.3%

 
 

* CIVIC

28,184

28,278

-0.3%

-0.3%

283,783

249,749

13.6%

13.6%

 
 

  CR-Z

165

310

-46.8%

-46.8%

1,864

2,205

-15.5%

-15.5%

 
 

* FIT

5,068

1,279

296.2%

296.2%

43,255

44,146

-2.0%

-2.0%

 
 

  INSIGHT

1

64

-98.4%

-98.4%

63

1,353

-95.3%

-95.3%

 
                     
 

  CROSSTOUR

5

777

-99.4%

-99.4%

725

7,227

-90.0%

-90.0%

 
 

* CR-V

31,884

29,925

6.5%

6.5%

263,493

259,499

1.5%

1.5%

 
 

  HR-V

6,853

4,608

48.7%

48.7%

58,270

29,225

99.4%

99.4%

 
 

  ODYSSEY

8,954

9,924

-9.8%

-9.8%

94,835

98,834

-4.0%

-4.0%

 
 

  PILOT

9,206

10,238

-10.1%

-10.1%

90,999

98,980

-8.1%

-8.1%

 
 

  RIDGELINE

3,318

2

165,800.0%

165,800.0%

12,747

515

2,375.1%

2,375.1%

 
                     
 

 

***

Memo: Accord FHEV

1,160

854

35.8%

35.8%

2,880

10,111

-71.5%

-71.5%

 
   

Memo: Accord PHEV

0

0

0.0%

0.0%

0

62

-100.0%

-100.0%

 
   

Memo: Civic Hybrid

38

613

-93.8%

-93.8%

855

3,930

-78.2%

-78.2%

 
 

Acura Division Total

12,813

14,704

-12.9%

-12.9%

119,727

132,019

-9.3%

-9.3%

 
 

  ILX

916

1,614

-43.2%

-43.2%

11,747

13,358

-12.1%

-12.1%

 
 

  NSX

38

0

0.0%

0.0%

83

0

0.0%

0.0%

 
 

  RLX / RL

102

174

-41.4%

-41.4%

1,053

1,774

-40.6%

-40.6%

 
 

  TL

0

1

-100.0%

-100.0%

0

86

-100.0%

-100.0%

 
 

  TLX

2,908

4,753

-38.8%

-38.8%

28,540

34,808

-18.0%

-18.0%

 
 

  TSX

0

1

-100.0%

-100.0%

4

32

-87.5%

-87.5%

 
                     
 

  MDX

4,930

4,313

14.3%

14.3%

39,578

43,457

-8.9%

-8.9%

 
 

  RDX

3,919

3,848

1.8%

1.8%

38,722

38,502

0.6%

0.6%

 
 

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                     
 

***

Memo: ILX Hybrid

0

2

-100.0%

-100.0%

1

22

-95.5%

-95.5%

 
   

Memo: RLX Hybrid

24

26

-7.7%

-7.7%

158

207

-23.7%

-23.7%

 
   

Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

25

25

   

229

229

     
 

  **** Hybrid

1,426

1,869

-23.7%

-23.7%

5,904

17,890

-67.0%

-67.0%

 
 
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

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      34
      22
      34
      Soul
      5,938
      7,792
      5,938
      7,792
      Niro
      1,785
      42
      1,785
      42
      Sportage
      5,712
      4,623
      5,712
      4,623
      Sorento
      6,123
      6,179
      6,123
      6,179
      Sedona
      1,042
      1,538
      1,042
      1,538
      Total
      35,628
      35,626
      35,628
      35,626
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