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William Maley

September 2016: American Honda Motor Co.

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William Maley    394

Records Fall Again as American Honda Reports September Sales

Oct 3, 2016 - TORRANCE, Calif.

  • Honda and Acura brand trucks have best-ever September sales
  • Honda Division posts new overall September sales mark
  • Honda CR-V breezes past previous September best with new record for the month
  • Honda passenger car sales remain strong as Civic lineup continues to grow
  • Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record

American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.

Honda
Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.

  • Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks.
  • Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units.
  • CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles.
  • Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars.
  • Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market.
  • HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units.

"The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."

Acura
Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.

  • RDX notched its best September ever, gaining 1.8 percent on sales of 3,919.
  • With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month.

"The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."

 

American Honda Vehicle Sales for September 2016

 
   

Month-to-Date

Year-to-Date

 
   

September 2016

September 2015

DSR** % Change

MoM % Change

September 2016

September 2015

DSR** % Change

YoY % Change

 
 

American Honda Total

133,655

133,750

-0.1%

-0.1%

1,228,380

1,188,566

3.3%

3.3%

 
 

Total Car Sales

64,586

70,115

-7.9%

-7.9%

629,011

612,325

2.7%

2.7%

 
 

Total Truck Sales

69,069

63,635

8.5%

8.5%

599,369

576,241

4.0%

4.0%

 
 

  Honda Total Car Sales

60,622

63,572

-4.6%

-4.6%

587,584

562,267

4.5%

4.5%

 
 

  Honda Total Truck Sales

60,220

55,474

8.6%

8.6%

521,069

494,280

5.4%

5.4%

 
 

    Acura Total Car Sales

3,964

6,543

-39.4%

-39.4%

41,427

50,058

-17.2%

-17.2%

 
 

    Acura Total Truck Sales

8,849

8,161

8.4%

8.4%

78,300

81,961

-4.5%

-4.5%

 
 

Total Domestic Car Sales

58,310

69,566

-16.2%

-16.2%

583,049

606,843

-3.9%

-3.9%

 
 

     Honda Division

54,448

63,198

-13.8%

-13.8%

542,679

558,591

-2.8%

-2.8%

 
 

     Acura Division

3,862

6,368

-39.4%

-39.4%

40,370

48,252

-16.3%

-16.3%

 
 

Total Domestic Truck Sales

69,069

63,635

8.5%

8.5%

599,369

576,236

4.0%

4.0%

 
 

     Honda Division

60,220

55,474

8.6%

8.6%

521,069

494,275

5.4%

5.4%

 
 

     Acura Division

8,849

8,161

8.4%

8.4%

78,300

81,961

-4.5%

-4.5%

 
 

Total Import Car Sales

6,276

549

1,043.2%

1,043.2%

45,962

5,482

738.4%

738.4%

 
 

     Honda Division

6,174

374

1,550.8%

1,550.8%

44,905

3,676

1,121.6%

1,121.6%

 
 

     Acura Division

102

175

-41.7%

-41.7%

1,057

1,806

-41.5%

-41.5%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
 

     Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
 

     Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

120,842

119,046

1.5%

1.5%

1,108,653

1,056,547

4.9%

4.9%

 
 

* ACCORD

27,204

33,641

-19.1%

-19.1%

258,619

264,814

-2.3%

-2.3%

 
 

* CIVIC

28,184

28,278

-0.3%

-0.3%

283,783

249,749

13.6%

13.6%

 
 

  CR-Z

165

310

-46.8%

-46.8%

1,864

2,205

-15.5%

-15.5%

 
 

* FIT

5,068

1,279

296.2%

296.2%

43,255

44,146

-2.0%

-2.0%

 
 

  INSIGHT

1

64

-98.4%

-98.4%

63

1,353

-95.3%

-95.3%

 
                     
 

  CROSSTOUR

5

777

-99.4%

-99.4%

725

7,227

-90.0%

-90.0%

 
 

* CR-V

31,884

29,925

6.5%

6.5%

263,493

259,499

1.5%

1.5%

 
 

  HR-V

6,853

4,608

48.7%

48.7%

58,270

29,225

99.4%

99.4%

 
 

  ODYSSEY

8,954

9,924

-9.8%

-9.8%

94,835

98,834

-4.0%

-4.0%

 
 

  PILOT

9,206

10,238

-10.1%

-10.1%

90,999

98,980

-8.1%

-8.1%

 
 

  RIDGELINE

3,318

2

165,800.0%

165,800.0%

12,747

515

2,375.1%

2,375.1%

 
                     
 

 

***

Memo: Accord FHEV

1,160

854

35.8%

35.8%

2,880

10,111

-71.5%

-71.5%

 
   

Memo: Accord PHEV

0

0

0.0%

0.0%

0

62

-100.0%

-100.0%

 
   

Memo: Civic Hybrid

38

613

-93.8%

-93.8%

855

3,930

-78.2%

-78.2%

 
 

Acura Division Total

12,813

14,704

-12.9%

-12.9%

119,727

132,019

-9.3%

-9.3%

 
 

  ILX

916

1,614

-43.2%

-43.2%

11,747

13,358

-12.1%

-12.1%

 
 

  NSX

38

0

0.0%

0.0%

83

0

0.0%

0.0%

 
 

  RLX / RL

102

174

-41.4%

-41.4%

1,053

1,774

-40.6%

-40.6%

 
 

  TL

0

1

-100.0%

-100.0%

0

86

-100.0%

-100.0%

 
 

  TLX

2,908

4,753

-38.8%

-38.8%

28,540

34,808

-18.0%

-18.0%

 
 

  TSX

0

1

-100.0%

-100.0%

4

32

-87.5%

-87.5%

 
                     
 

  MDX

4,930

4,313

14.3%

14.3%

39,578

43,457

-8.9%

-8.9%

 
 

  RDX

3,919

3,848

1.8%

1.8%

38,722

38,502

0.6%

0.6%

 
 

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                     
 

***

Memo: ILX Hybrid

0

2

-100.0%

-100.0%

1

22

-95.5%

-95.5%

 
   

Memo: RLX Hybrid

24

26

-7.7%

-7.7%

158

207

-23.7%

-23.7%

 
   

Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

25

25

   

229

229

     
 

  **** Hybrid

1,426

1,869

-23.7%

-23.7%

5,904

17,890

-67.0%

-67.0%

 
 
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

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      Mazda - Down 3% (27,089 Vehicles Sold This Month, 168,713 Vehicles Sold This Year)
      Mercedes-Benz - 
      MINI - Down 7.9% (4,398 Vehicles Sold This Month, 26,603 Vehicles Sold This Year)
      Mitsubishi - Up 1.7% (8,025 Vehicles Sold This Month, 62,601 Vehicles Sold This Year)
      Nissan - Down 4.1% (117,455 Vehicles Sold This Month, 858,000 Vehicles Sold This Year)
      Porsche - Up 0.6% (3,901 Vehicles Sold This Month, 31,469 Vehicles Sold This Year)
      Ram Trucks - 0% (44,090 Vehicles Sold This Month, 323,685 Vehicles Sold This Year)
      Smart - 
      Subaru - Up 6.9% (55,703 Vehicles Sold This Month, 360,513 Vehicles Sold This Year)
      Toyota - Up 3.6% (193,155 Vehicles Sold This Month, 1,214,560 Vehicles Sold This Year)
      Volkswagen - Down 5.8% (27,091 Vehicles Sold This Month, 188,329 Vehicles Sold This Year)
      Volvo - Down 18.8% (6,967 Vehicles Sold This Month, 41,072 Vehicles Sold This Year)
      *Mercedes-Benz's sales numbers include Mercedes-Benz Vans.
    • By William Maley
      Subaru of America, Inc. - Up 6.9% (55,703 Vehicles Sold This Month, 360,513 Vehicles Sold This Year)
      Toyota Motor North America - Up 3.6% (222,057 Vehicles Sold This Month, 1,377,222 Vehicles Sold This Year)
      Audi of America - Up 2.5% (18,824 Vehicles Sold This Month, 121,795 Vehicles Sold This Year)
      Mitsubishi Motors North America - Up 1.7% (8,025 Vehicles Sold This Month, 62,601 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 0.6% (3,901 Vehicles Sold This Month, 31,469 Vehicles Sold This Year)
      American Honda Motor Co. - Down 1.2% (150,980 Vehicles Sold This Month, 942,866 Vehicles Sold This Year)
      Mazda North American Operations - Down 3% (27,089 Vehicles Sold This Month, 168,713 Vehicles Sold This Year)
      Nissan Group - Down 3.2% (128,295 Vehicles Sold This Month, 947,983 Vehicles Sold This Year)
      Jaguar Land Rover North America - Down 4% (9,081 Vehicles Sold This Month, 65,585 Vehicles Sold This Year)
      Volkswagen of America - Down 5.8% (27,091 Vehicles Sold This Month, 188,329 Vehicles Sold This Year)
      Kia Motors America - Down 5.9% (56,403 Vehicles Sold This Month, 352,139 Vehicles Sold This Year)
      Ford Motor Company -  Down 7.5% (200,212 Vehicles Sold This Month, 1,501,314 Vehicles Sold This Year)
      FCA US LLC - Down 10% (161,477 Vehicles Sold This Month, 1,228,839 Vehicles Sold This Year)
      BMW Group U.S. - Down 13.7% (26,363 Vehicles Sold This Month, 197,654 Vehicles Sold This Year)
      General Motors Co. - Down 15.4% (226,107 Vehicles Sold This Month, 1,640,553 Vehicles Sold This Year)
      Volvo Car USA, LLC - Down 18.8% (6,967 Vehicles Sold This Month, 41,072 Vehicles Sold This Year)
      Hyundai Motor America - Down 27.9% (54,063 Vehicles Sold This Month, 400,423 Vehicles Sold This Year)

      Maserati North America, Inc. - 
      Mercedes-Benz USA - 

      Brands:
      Acura - Up 3.7% (14,177 Vehicles Sold This Month, 88,048 Vehicles Sold This Year)
      Alfa Romeo - Up 2,749% (1,225 Vehicles Sold This Month, 4,944 Vehicles Sold This Year)
      Audi - Up 2.5% (18,824 Vehicles Sold This Month, 121,795 Vehicles Sold This Year)
      BMW - Down 14.8% (21,965 Vehicles Sold This Month, 171,051 Vehicles Sold This Year)
      Buick - Down 30.5% (15,966 Vehicles Sold This Month, 126,282 Vehicles Sold This Year)
      Cadillac - Down 21.7% (11,227 Vehicles Sold This Month, 83,300 Vehicles Sold This Year)
      Chevrolet - Down 15.3% (151,502 Vehicles Sold This Month, 1,120,384 Vehicles Sold This Year)
      Chrysler - Down 30% (13,303 Vehicles Sold This Month, 115,398 Vehicles Sold This Year)
      Dodge - Down 12% (31,264 Vehicles Sold This Month, 292,244 Vehicles Sold This Year)
      Fiat - Down 18% (2,244 Vehicles Sold This Month, 16,926 Vehicles Sold This Year)
      Ford - Down 7.7% (191,337 Vehicles Sold This Month, 1,436,102 Vehicles Sold This Year)
      Genesis - N/A (1,644 Vehicles Sold This Month, 11,563 Vehicles Sold This Year)
      GMC - Down 7.3% (47,412 Vehicles Sold This Month, 310,587 Vehicles Sold This Year)
      Honda - Down 1.7% (136,803 Vehicles Sold This Month, 854,818 Vehicles Sold This Year)
      Hyundai - Down 30.1% (52,419 Vehicles Sold This Month, 388,860 Vehicles Sold This Year)
      Infiniti - Up 9% (10,840 Vehicles Sold This Month, 89,983 Vehicles Sold This Year)
      Jaguar - Down 7% (3,166 Vehicles Sold This Month, 23,831 Vehicles Sold This Year)
      Jeep - Down 12% (69,351 Vehicles Sold This Month, 475,642 Vehicles Sold This Year)
      Kia - Down 5.9% (56,403 Vehicles Sold This Month, 352,139 Vehicles Sold This Year)
      Land Rover - Down 3% (5,915 Vehicles Sold This Month, 41,754 Vehicles Sold This Year)
      Lexus - Up 3.6% (28,902 Vehicles Sold This Month, 162,662 Vehicles Sold This Year)
      Lincoln - Down 2.5% (8,875 Vehicles Sold This Month, 65,212 Vehicles Sold This Year)
      Maserati - 
      Mazda - Down 3% (27,089 Vehicles Sold This Month, 168,713 Vehicles Sold This Year)
      Mercedes-Benz - 
      MINI - Down 7.9% (4,398 Vehicles Sold This Month, 26,603 Vehicles Sold This Year)
      Mitsubishi - Up 1.7% (8,025 Vehicles Sold This Month, 62,601 Vehicles Sold This Year)
      Nissan - Down 4.1% (117,455 Vehicles Sold This Month, 858,000 Vehicles Sold This Year)
      Porsche - Up 0.6% (3,901 Vehicles Sold This Month, 31,469 Vehicles Sold This Year)
      Ram Trucks - 0% (44,090 Vehicles Sold This Month, 323,685 Vehicles Sold This Year)
      Smart - 
      Subaru - Up 6.9% (55,703 Vehicles Sold This Month, 360,513 Vehicles Sold This Year)
      Toyota - Up 3.6% (193,155 Vehicles Sold This Month, 1,214,560 Vehicles Sold This Year)
      Volkswagen - Down 5.8% (27,091 Vehicles Sold This Month, 188,329 Vehicles Sold This Year)
      Volvo - Down 18.8% (6,967 Vehicles Sold This Month, 41,072 Vehicles Sold This Year)
      *Mercedes-Benz's sales numbers include Mercedes-Benz Vans.

      View full article
    • By William Maley
      Jaguar Land Rover North America, LLC today reported June 2017 U.S. sales
      Second Best ever Jaguar Land Rover U.S. June sales month Best June retail month since 2004 for Jaguar Best ever June sales month for Jaguar XE Jaguar F-PACE, winner of two 2017 World Car of the Year Awards, continues to be the brand’s volume leader for the month Best ever Land Rover U.S. June sales month driven by strong performances of Range Rover, Range Rover Sport and Discovery Sport Second Best ever Range Rover June sales month (MAHWAH, NJ) –  July 5, 2017 -- Jaguar Land Rover North America, LLC today reported June 2017 U.S. sales: Jaguar sales were 2,946 units, a 7 percent increase from 2,743 units in June 2016; Land Rover sales increased slightly to 5,760 units; Jaguar Land Rover June U.S. sales for both brands hit 8,706 units, a 3 percent increase from 8,448 units in June 2016. Year to date, Jaguar Land Rover is up 19 percent in the United States.

      “We are proud that Jaguar Land Rover continues its positive sales momentum and has finished the first half of the year with a 19 percent sales increase,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Land Rover had its best June sales month ever and the new generation of Jaguar vehicles, led by the F-Pace and XE, continue to make their mark in a very competitive market place."
      U.S. BRAND HIGHLIGHTS
      Land Rover
      For the month of June, Land Rover sales hit 5,760 units, the best June sales month for the brand.
      The Range Rover had its second best June sales month with 1,382 sales, up 23 percent from 1,125 units sold in June 2016. The Range Rover Sport was the volume leader with 1,594 units sold.
      In its first full month of sales, the new Discovery achieved 845 units sold, and Discovery Sport hit 1,014 sales.
      Jaguar
      For the month of June, Jaguar sales were 2,946 units, a 7 percent increase from 2,743 units in June 2016; making it the best June Jaguar sales month since 2004.
      The Jaguar XE, had its best June sales month ever, and hit 638 units sold.  The Jaguar F-PACE hit 1,501 units sold, making it the brand’s volume leader for the month. The Jaguar F-PACE recently won two titles at the 2017 World Car Awards – World Car of the Year and World Car Design of the Year.
      The Jaguar F-TYPE hit 327 sales, up 7 percent from 306 units in June 2016. To mark the introduction of the new 18 MY F-TYPE range, at this year’s New York Auto Show Jaguar debuted an exclusive 400 SPORT special edition model.
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