Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  
William Maley

Audi's Q8 Concept Is the Latest Crossover With A Coupelike Roofline: Comments

Recommended Posts


Audi is the latest automaker to tease their reveal for Detroit Auto Show. This is the Q8 Concept which will be going into production in the next few years as the brand's flagship SUV. 

Up front is a large, octagonal grille and narrow headlights. The side profile features a coupelike roofline and bulging fenders. Audi says the design is reminiscent of the famed ur-quattro coupe from the 80's. We can see some of it in the side, but not in other areas.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige. What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line,” said Audi Head of Design Marc Lichte in a statement.

Source: Audi
Press Release is on Page 2


Audi Q8 concept car to be revealed at the 2017 North American International Auto Show - Featuring the next generation of Audi SUV design language

December 22, 2016 | INGOLSTADT/DETROIT

  • Study unlocks new segment for the full-size SUV category
  • Spaciousness of an SUV with elegance of a coup
  • Distinctive front end, with design echoes of the Ur-quattro

Audi will start the new year with a sensation: At the January 2017 North American International Auto Show (NAIAS) in Detroit, the brand will debut the Q8 concept. The study represents a synthesis of the emotional styling of a coup and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” said Audi Head of Design Marc Lichte. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.”

The concept’s front end is imposing. The octagonal Singleframe is considerably wider than that in Audi’s current production Q models. Enhancing the forward positioned stance, is dynamic three-dimensional sculpting. Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels – typically quattro.

More information on this exciting new concept will release during the NAIAS Audi press conference, January 9, 2017 at 8 a.m. EST.


View full article

Share this post


Link to post
Share on other sites

Another of the over used Coupe roof design on a CUV. Time for them to come up with something original.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   1 Member, 0 Anonymous, 18 Guests (See full list)



  • Similar Content

    • By William Maley
      Today, Audi unveiled an all-new Q3 that should help it in what is becoming a very competitive class.
      The most apparent change is on the outside. Audi didn't go as subtile in the design as they have with previous models. The Q3 actually has some character with an edgier body, a large eight-bar grille from the Q8 crossover, and more pronounced fender flares. It is also slightly bigger than the outgoing Q3 - 3.8-inches longer, 0.7-inches wider, and rides on a 3.1-inch longer wheelbase. Step inside and you'll find a two-level dash design and the choice of either an 8.8-inch or 10.1-inch touchscreen, The driver faces a 10.25-inch digital instrument cluster, while a 12.3-inch display with Audi's Virtual Cockpit is optional.
      For the time being, Audi is detailing powertrains for the European model. There will be four engines - three gas and one diesel. All engines will be turbocharged inline-fours. There will be a six-speed manual and seven-speed dual-clutch available, along with Audi's quattro all-wheel drive.
      European markets will begin seeing the 2019 Q3 at dealers in November. Those in the U.S. will need to wait until next year to find out when it will go on sale and specs.
      Source: Audi


      The all-new Audi Q3: Delivering striking design, seamless technology, and thoughtful functionality to the entry SUV segment
      Bigger dimensions, more comfort: compact SUV with outstanding everyday utility New operating concept: digital displays and MMI touch display Connected like the full-size segment: smart infotainment and clever assist systems INGOLSTADT, Germany, July 25, 2018 – The new Audi Q3 is a family SUV with great all-round talents. In the second generation it appears not only visually more self-confident, but also roomier and more versatile. Just like the Audi top-of-the-line models, it features a fully digital operating and display concept, extensive infotainment solutions and innovative assist systems. They enhance comfort, as does the further developed suspension. The new Audi Q3 will begin arriving at European dealerships in November 2018.
      Strength and presence: the exterior design
      The new Audi Q3 looks much sportier than its predecessor. Thanks to the striking Singleframe in octagon design, which is divided up by vertical bars, along with the large air inlets. They characterize the masculine front-end with its intensive play of light and shadow. The narrow headlights run inwards with their wedge shape. Audi supplies them in three versions through to Matrix LED technology whose adaptive high beam intelligently illuminates the road. The side view epitomizes the balance of the exterior design with the symmetrical lighting graphics of the headlights and rear lights. The shoulder line connects them from a styling perspective and provides an athletic overall impression with strong muscles over the wheel arches. The contours draw their inspiration from Audi’s quattro DNA and make the SUV seem even wider; the color-contrasting wheel arch trims emphasize the offroad look. Supported by a long roof edge spoiler, which also flanks the rear window at the side, the steeply raked D pillars of the body line also create an appearance of forward thrust.
      Driver-oriented and sporty: the interior
      Taut lines, three-dimensionally styled elements – the interior continues the design of the exterior and echoes in many ways the brand’s full-size models. The architecture harmonizes perfectly with the new operating concept. Its central element is the MMI touch display with its high-gloss black glass-look surround.
      Together with the air conditioning controls underneath, it is tilted ten degrees toward the driver. All displays, buttons and controls are located ergonomically. The comfortable seats provide a sporty position; the steering wheel is steeply angled accordingly.
      Generous and variable: the space concept
      Compared with its predecessor, the new Audi Q3 has grown in virtually all dimensions. It is 4,485 millimeters (14.7 ft) long, 1,856 millimeters (6.1 ft) wide and 1,585 millimeters (5.2 ft) high. Its wheelbase, which has been stretched by 77 millimeters (3.0 in), is spacious yet, at the same time, extremely versatile: The rear seats can be moved fore/aft by 150 millimeters 
      (5.9 in). Their three-way split backrests in the ratio 40:20:40 can be tilted in seven stages. Depending on the position of the rear seats and backrests, the luggage compartment capacity is between 530 and 1,525 liters (18.7-53.9 cu ft). The loading floor can be adjusted in three levels and the parcel shelf can be stowed underneath the floor if not needed. An electric tailgate, which can also be opened and closed with a kicking motion, is also available as an option.
      Digital world: controls and displays
      The operating and display concept of the SUV has been overhauled from the ground up – Audi has done away with the analog instruments. Even the standard specification includes a digital instrument cluster with a 10.25 inch screen diagonal, which the driver operates using the multifunction steering wheel. With the top-of-the-line equipment MMI navigation plus, the displays appear in the Audi virtual cockpit, which offers many additional functions. There is also a 10.1-inch touch display. As an option, the driver can choose the larger Audi virtual cockpit plus with three different views, including a new, particularly sporty display. The intuitive operating concept with its flat menu structure is supplemented by natural-language voice control. It also understands freely structured wording. The ingenious dialog manager asks questions if necessary, allows corrections, offers choices and defers to the speaker when interrupted.
      Intelligently connected: infotainment and Audi connect
      The top-of-the-line infotainment system in the Audi Q3 offers the same technical functions as in the higher segments. Its data transfer module supports the LTE Advanced standard with integrated Wi-Fi hotspot for the passengers’ mobile devices. The navigation system recognizes the driver’s preferences based on previous journeys, allowing it to generate suitable route suggestions. The Audi connect portfolio ideally supplements navigation guidance with traffic information online, the point-of-interest search and information on parking spaces and filling stations appearing directly in the navigation map. The Audi Q3 utilizes the Audi fleet’s swarm intelligence to forecast the availability of roadside parking space, to provide information on hazardous spots and current speed limits. Other options include Google Earth and the hybrid radio, which automatically switches between FM, DAB and the online stream to ensure optimum reception at all times. The voice control function accesses information stored in the vehicle as well as the detailed knowledge in the cloud to respond. The Audi Q3 is even more tightly integrated with the myAudi app. It seamlessly connects a smartphone to the car. The customer can, for instance, transfer navigation routes and the smartphone calendar to the MMI and locate where the Q3 is parked.
      A range of hardware modules supplement the infotainment portfolio, including the Audi phone box. It links the owner’s smartphone to the vehicle’s antenna and charges the phone inductively. The Audi smartphone interface links customers’ iOS and Android cell phones and places their Apple Car Play or Android Auto environment on the MMI display. The Bang & Olufsen Premium Sound System with virtual sound provides three-dimensional audio and drives a total of 15 loudspeakers.
      Convenience and safety: driver assistance systems
      The adaptive cruise assist is a highlight of the assist systems. It incorporates the functions of adaptive speed assist, traffic jam assist and active lane assist. In this way it assists the driver with longitudinal and lateral control – substantially enhancing comfort on long journeys in particular. The Audi Q3 makes maneuvering easier thanks to the four 360 degree cameras.
      They show on the large infotainment screen the SUV’s immediate surroundings. Here the driver can also follow the maneuvers completed by the park assist. The park assist steers the car automatically into and out of parking spaces. The driver only has to accelerate, brake and shift gears. If the driver wants to reverse out of a parallel parking space or a tight entrance, cross traffic assist is activated. The radar sensors, which the system uses to monitor the area behind the vehicle, also provide information to the standard-fit lane change warning. If the system detects a vehicle located in the blind spot or approaching quickly from the rear, a warning LED is lit in the relevant exterior mirror.
      Agility on- and offroad: engines and suspension
      As part of the sales launch, Audi is delivering the new Q3 with four engine versions, three gasoline and one diesel unit in combination with front-wheel or quattro drive. Their power outputs range from 110 kW (150 hp) to 169 kW (230 hp). All engines are four-cylinder direct injection units with turbocharging. They are powerful, refined and efficient. A six-speed manual transmission or a fast-shifting seven-speed S tronic is used to transmit the power. Offroad the permanent all-wheel drive delivers excellent driving pleasure with optimum traction and unshakable stability. Activated at the push of a button, the optional hill descent control maintains the preset speed on a steep downhill gradient. The driver can vary the characteristics of the Audi Q3 depending on the driving situation, road conditions or personal needs using the Audi drive select dynamic handling system with six profiles – from markedly comfortable, highly efficient through to out-and-out sporty. The system also influences the optional suspension with damper control where sensors measure the movements of all four wheels as well as the vehicle’s lateral and longitudinal acceleration and adjust the dampers as required. This results in enhanced driving dynamics with even more comfort. Alternatively, there is the sport suspension – standard with the S line exterior package – with tauter spring/damper tuning and progressive steering. Its ratio becomes increasingly direct with increasing steering angle, adding substantially to the light-footed handling of the new Audi Q3.
      The equipment, data and prices specified in this release refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted. U.S. model specifications to follow closer to launch in 2019.

      View full article
    • By William Maley
      Today, Audi unveiled an all-new Q3 that should help it in what is becoming a very competitive class.
      The most apparent change is on the outside. Audi didn't go as subtile in the design as they have with previous models. The Q3 actually has some character with an edgier body, a large eight-bar grille from the Q8 crossover, and more pronounced fender flares. It is also slightly bigger than the outgoing Q3 - 3.8-inches longer, 0.7-inches wider, and rides on a 3.1-inch longer wheelbase. Step inside and you'll find a two-level dash design and the choice of either an 8.8-inch or 10.1-inch touchscreen, The driver faces a 10.25-inch digital instrument cluster, while a 12.3-inch display with Audi's Virtual Cockpit is optional.
      For the time being, Audi is detailing powertrains for the European model. There will be four engines - three gas and one diesel. All engines will be turbocharged inline-fours. There will be a six-speed manual and seven-speed dual-clutch available, along with Audi's quattro all-wheel drive.
      European markets will begin seeing the 2019 Q3 at dealers in November. Those in the U.S. will need to wait until next year to find out when it will go on sale and specs.
      Source: Audi


      The all-new Audi Q3: Delivering striking design, seamless technology, and thoughtful functionality to the entry SUV segment
      Bigger dimensions, more comfort: compact SUV with outstanding everyday utility New operating concept: digital displays and MMI touch display Connected like the full-size segment: smart infotainment and clever assist systems INGOLSTADT, Germany, July 25, 2018 – The new Audi Q3 is a family SUV with great all-round talents. In the second generation it appears not only visually more self-confident, but also roomier and more versatile. Just like the Audi top-of-the-line models, it features a fully digital operating and display concept, extensive infotainment solutions and innovative assist systems. They enhance comfort, as does the further developed suspension. The new Audi Q3 will begin arriving at European dealerships in November 2018.
      Strength and presence: the exterior design
      The new Audi Q3 looks much sportier than its predecessor. Thanks to the striking Singleframe in octagon design, which is divided up by vertical bars, along with the large air inlets. They characterize the masculine front-end with its intensive play of light and shadow. The narrow headlights run inwards with their wedge shape. Audi supplies them in three versions through to Matrix LED technology whose adaptive high beam intelligently illuminates the road. The side view epitomizes the balance of the exterior design with the symmetrical lighting graphics of the headlights and rear lights. The shoulder line connects them from a styling perspective and provides an athletic overall impression with strong muscles over the wheel arches. The contours draw their inspiration from Audi’s quattro DNA and make the SUV seem even wider; the color-contrasting wheel arch trims emphasize the offroad look. Supported by a long roof edge spoiler, which also flanks the rear window at the side, the steeply raked D pillars of the body line also create an appearance of forward thrust.
      Driver-oriented and sporty: the interior
      Taut lines, three-dimensionally styled elements – the interior continues the design of the exterior and echoes in many ways the brand’s full-size models. The architecture harmonizes perfectly with the new operating concept. Its central element is the MMI touch display with its high-gloss black glass-look surround.
      Together with the air conditioning controls underneath, it is tilted ten degrees toward the driver. All displays, buttons and controls are located ergonomically. The comfortable seats provide a sporty position; the steering wheel is steeply angled accordingly.
      Generous and variable: the space concept
      Compared with its predecessor, the new Audi Q3 has grown in virtually all dimensions. It is 4,485 millimeters (14.7 ft) long, 1,856 millimeters (6.1 ft) wide and 1,585 millimeters (5.2 ft) high. Its wheelbase, which has been stretched by 77 millimeters (3.0 in), is spacious yet, at the same time, extremely versatile: The rear seats can be moved fore/aft by 150 millimeters 
      (5.9 in). Their three-way split backrests in the ratio 40:20:40 can be tilted in seven stages. Depending on the position of the rear seats and backrests, the luggage compartment capacity is between 530 and 1,525 liters (18.7-53.9 cu ft). The loading floor can be adjusted in three levels and the parcel shelf can be stowed underneath the floor if not needed. An electric tailgate, which can also be opened and closed with a kicking motion, is also available as an option.
      Digital world: controls and displays
      The operating and display concept of the SUV has been overhauled from the ground up – Audi has done away with the analog instruments. Even the standard specification includes a digital instrument cluster with a 10.25 inch screen diagonal, which the driver operates using the multifunction steering wheel. With the top-of-the-line equipment MMI navigation plus, the displays appear in the Audi virtual cockpit, which offers many additional functions. There is also a 10.1-inch touch display. As an option, the driver can choose the larger Audi virtual cockpit plus with three different views, including a new, particularly sporty display. The intuitive operating concept with its flat menu structure is supplemented by natural-language voice control. It also understands freely structured wording. The ingenious dialog manager asks questions if necessary, allows corrections, offers choices and defers to the speaker when interrupted.
      Intelligently connected: infotainment and Audi connect
      The top-of-the-line infotainment system in the Audi Q3 offers the same technical functions as in the higher segments. Its data transfer module supports the LTE Advanced standard with integrated Wi-Fi hotspot for the passengers’ mobile devices. The navigation system recognizes the driver’s preferences based on previous journeys, allowing it to generate suitable route suggestions. The Audi connect portfolio ideally supplements navigation guidance with traffic information online, the point-of-interest search and information on parking spaces and filling stations appearing directly in the navigation map. The Audi Q3 utilizes the Audi fleet’s swarm intelligence to forecast the availability of roadside parking space, to provide information on hazardous spots and current speed limits. Other options include Google Earth and the hybrid radio, which automatically switches between FM, DAB and the online stream to ensure optimum reception at all times. The voice control function accesses information stored in the vehicle as well as the detailed knowledge in the cloud to respond. The Audi Q3 is even more tightly integrated with the myAudi app. It seamlessly connects a smartphone to the car. The customer can, for instance, transfer navigation routes and the smartphone calendar to the MMI and locate where the Q3 is parked.
      A range of hardware modules supplement the infotainment portfolio, including the Audi phone box. It links the owner’s smartphone to the vehicle’s antenna and charges the phone inductively. The Audi smartphone interface links customers’ iOS and Android cell phones and places their Apple Car Play or Android Auto environment on the MMI display. The Bang & Olufsen Premium Sound System with virtual sound provides three-dimensional audio and drives a total of 15 loudspeakers.
      Convenience and safety: driver assistance systems
      The adaptive cruise assist is a highlight of the assist systems. It incorporates the functions of adaptive speed assist, traffic jam assist and active lane assist. In this way it assists the driver with longitudinal and lateral control – substantially enhancing comfort on long journeys in particular. The Audi Q3 makes maneuvering easier thanks to the four 360 degree cameras.
      They show on the large infotainment screen the SUV’s immediate surroundings. Here the driver can also follow the maneuvers completed by the park assist. The park assist steers the car automatically into and out of parking spaces. The driver only has to accelerate, brake and shift gears. If the driver wants to reverse out of a parallel parking space or a tight entrance, cross traffic assist is activated. The radar sensors, which the system uses to monitor the area behind the vehicle, also provide information to the standard-fit lane change warning. If the system detects a vehicle located in the blind spot or approaching quickly from the rear, a warning LED is lit in the relevant exterior mirror.
      Agility on- and offroad: engines and suspension
      As part of the sales launch, Audi is delivering the new Q3 with four engine versions, three gasoline and one diesel unit in combination with front-wheel or quattro drive. Their power outputs range from 110 kW (150 hp) to 169 kW (230 hp). All engines are four-cylinder direct injection units with turbocharging. They are powerful, refined and efficient. A six-speed manual transmission or a fast-shifting seven-speed S tronic is used to transmit the power. Offroad the permanent all-wheel drive delivers excellent driving pleasure with optimum traction and unshakable stability. Activated at the push of a button, the optional hill descent control maintains the preset speed on a steep downhill gradient. The driver can vary the characteristics of the Audi Q3 depending on the driving situation, road conditions or personal needs using the Audi drive select dynamic handling system with six profiles – from markedly comfortable, highly efficient through to out-and-out sporty. The system also influences the optional suspension with damper control where sensors measure the movements of all four wheels as well as the vehicle’s lateral and longitudinal acceleration and adjust the dampers as required. This results in enhanced driving dynamics with even more comfort. Alternatively, there is the sport suspension – standard with the S line exterior package – with tauter spring/damper tuning and progressive steering. Its ratio becomes increasingly direct with increasing steering angle, adding substantially to the light-footed handling of the new Audi Q3.
      The equipment, data and prices specified in this release refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted. U.S. model specifications to follow closer to launch in 2019.
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”

      View full article
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”
    • By William Maley
      When we last reported on the date change of the Detroit Auto Show, organizers had made the final decision on what month it would be held beginning in 2020 - either October or June. A new report from The Detroit News says June will be month that will be announced at a press conference on July 24th.
      Sources tell the paper that back in January that the Detroit Auto Dealers Association (DADA), organizers of the show sat down and started discussions as to moving the show. Originally, DADA had October as the month as it would move the show from the harshness of winter and give some breathing room from the Consumer Electronics Show (CES).
      But plans changed after The Detroit News interviewed General Motors' senior vice president of global communications, Tony Cervone. He said a move to June had the potential to create a "massive festival of automotive" for consumers. The hope is that this event would draw people into visiting the various venues and concerts in Detroit. Organizers released a teaser video late last month showing outdoor test tracks and vehicle displays.
      This brings us to a new twist. Ford is urging DADA to pull elements from the Goodwood Festival of Speed for this reimagined show. The Festival of Speed, being held this weekend, features a hill climb with a variety of racing and production cars, and a moving auto show that allows the press and would-be buyer to experience new vehicles. It should be noted that Ford has been a sponsor of the Festival of Speed for 23 years.
      Source: The Detroit News

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.