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William Maley

February 2017: American Honda Motor Co.

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February Brings More Sales Records for American Honda

  • American Honda continues record pace in February for total vehicle and truck sales
  • Honda CR-V raises the bar again, breaking February record with a 26.3 percent jump
  • Honda HR-V also nets a February record, gaining 28.6 percent
  • Acura RDX has its best-ever February, rising 6.1 percent as it continues to pace division

TORRANCE, Calif., March 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total February sales of 121,686 Honda and Acura vehicles, an increase of 2.3 percent over February 2016 and a new record for the month. American Honda trucks also set a February record, rising 12.2 percent on sales of 63,989. Total Honda Division sales as well as Honda truck sales also set new February marks, with total Honda Division sales gaining 4.3 percent on sales of 110,822 and trucks up 15.3 percent on sales of 56,419 units. Acura Division sales were down 14.9 percent, with 10,864 vehicles sold in February.

Honda
The Honda Division continued its record sales streak into the second month of the year, gaining 4.3 percent on sales of 110.882 units to set a new February benchmark. CR-V and HR-V repeated strong January performances, driving Honda trucks to a February record as well. The Fit also gained in February while Civic and Accord held their own in a market tilting toward trucks.

  • Honda trucks set a new benchmark in February, gaining 15.3 percent on sales of 56,419.
  • CR-V and HR-V drove truck sales, both setting new February marks; CR-V sales were up 26.3 percent on sales of 31,898, and HR-V up 28.6 percent with 6,354 units sold.
  • Accord and Civic continue to swim against the tide, with sales cresting 23,000 and 27,000 units, respectively.

"The new CR-V is exceeding our own expectations with production and deliveries now fully up to speed," said Jeff Conrad, senior vice president and general manager of the Honda Division. "It's clearly hitting a sweet spot in the market and complemented by HR-V at the entry level."

Acura
Acura sales continued recent trends, with the RDX enjoying its best-ever February. NSX also remained steady, showing no signs of the winter doldrums that can affect ultra-performance cars. And after a strong first outing at Daytona in January, the NSX GT3 racecar goes to the legendary 12 Hours of Sebring in search of endurance racing glory later this month. 

  • Acura's popular RDX set a new February record, gaining 6.1 percent on sales of 4,029 vehicles.
  • Continuing a steady production and sales pace, 46 NSX supercars were sold in February.
 

American Honda Vehicle Sales for February 2017

 
   

Month-to-Date

Year-to-Date

 
   

February

2017

February
2016

DSR** %
Change

MoM %
Change

February
2017

February
2016

DSR** %
Change

YoY %
Change

 
 

American Honda Total

121,686

118,985

2.3%

2.3%

228,066

219,482

3.9%

3.9%

 
 

Total Car Sales

57,697

61,950

-6.9%

-6.9%

106,264

116,332

-8.7%

-8.7%

 
 

Total Truck Sales

63,989

57,035

12.2%

12.2%

121,802

103,150

18.1%

18.1%

 
 

  Honda Total Car Sales

54,403

57,267

-5.0%

-5.0%

100,244

108,079

-7.2%

-7.2%

 
 

  Honda Total Truck Sales

56,419

48,945

15.3%

15.3%

107,756

88,380

21.9%

21.9%

 
 

    Acura Total Car Sales

3,294

4,683

-29.7%

-29.7%

6,020

8,253

-27.1%

-27.1%

 
 

    Acura Total Truck Sales

7,570

8,090

-6.4%

-6.4%

14,046

14,770

-4.9%

-4.9%

 
 

Total Domestic Car Sales

46,581

58,489

-20.4%

-20.4%

85,936

109,939

-21.8%

-21.8%

 
   

Honda Division

43,390

53,909

-19.5%

-19.5%

80,099

101,887

-21.4%

-21.4%

 
   

Acura Division

3,191

4,580

-30.3%

-30.3%

5,837

8,052

-27.5%

-27.5%

 
 

Total Domestic Truck Sales

63,989

57,035

12.2%

12.2%

121,802

103,150

18.1%

18.1%

 
   

Honda Division

56,419

48,945

15.3%

15.3%

107,756

88,380

21.9%

21.9%

 
   

Acura Division

7,570

8,090

-6.4%

-6.4%

14,046

14,770

-4.9%

-4.9%

 
 

Total Import Car Sales

11,116

3,461

221.2%

221.2%

20,328

6,393

218.0%

218.0%

 
   

Honda Division

11,013

3,358

228.0%

228.0%

20,145

6,192

225.3%

225.3%

 
   

Acura Division

103

103

0.0%

0.0%

183

201

-9.0%

-9.0%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

           
 

Honda Division Total

110,822

106,212

4.3%

4.3%

208,000

196,459

5.9%

5.9%

 
   

* ACCORD

23,455

25,785

-9.0%

-9.0%

42,991

46,550

-7.6%

-7.6%

 
   

* CIVIC

27,039

27,707

-2.4%

-2.4%

50,134

54,448

-7.9%

-7.9%

 
   

CLARITY FCV

27

0

0.0%

0.0%

69

0

0.0%

0.0%

 
   

CR-Z

118

128

-7.8%

-7.8%

207

320

-35.3%

-35.3%

 
   

* FIT

3,764

3,647

3.2%

3.2%

6,842

6,742

1.5%

1.5%

 
   

INSIGHT

0

0

0.0%

0.0%

1

19

-94.7%

-94.7%

 
                         
   

CROSSTOUR

3

190

-98.4%

-98.4%

3

456

-99.3%

-99.3%

 
   

* CR-V

31,898

25,250

26.3%

26.3%

61,185

44,458

37.6%

37.6%

 
   

HR-V

6,354

4,940

28.6%

28.6%

12,043

9,117

32.1%

32.1%

 
   

ODYSSEY

6,800

8,994

-24.4%

-24.4%

13,300

16,215

-18.0%

-18.0%

 
   

PILOT

8,099

9,572

-15.4%

-15.4%

15,279

18,133

-15.7%

-15.7%

 
   

RIDGELINE

3,265

-1

-326,600.0%

-326,600.0%

5,946

1

594,500.0%

594,500.0%

 
                         
   

***    Memo: Accord FHEV

1,867

68

2,645.6%

2,645.6%

3,578

139

2,474.1%

2,474.1%

 
   

        Memo: Civic Hybrid

8

143

-94.4%

-94.4%

24

304

-92.1%

-92.1%

 
 

Acura Division Total

10,864

12,773

-14.9%

-14.9%

20,066

23,023

-12.8%

-12.8%

 
   

ILX

739

1,500

-50.7%

-50.7%

1,432

2,733

-47.6%

-47.6%

 
   

NSX

46

0

0.0%

0.0%

96

0

0.0%

0.0%

 
   

RLX / RL

103

103

0.0%

0.0%

183

201

-9.0%

-9.0%

 
   

TLX

2,406

3,080

-21.9%

-21.9%

4,309

5,319

-19.0%

-19.0%

 
                         
   

MDX

3,541

4,292

-17.5%

-17.5%

6,815

7,868

-13.4%

-13.4%

 
   

RDX

4,029

3,798

6.1%

6.1%

7,231

6,902

4.8%

4.8%

 
                         
   

***   Memo: RLX Hybrid

27

12

125.0%

125.0%

38

30

26.7%

26.7%

 
 

Selling Days

24

24

   

48

48

     
 

  **** Hybrid

2,066

351

488.6%

488.6%

3,944

812

385.7%

385.7%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

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