Jump to content
William Maley

Land Rover News: Land Rover Isn't A Planning Model To Slot Above the Range Rover

Recommended Posts

Range Rover sits as Land Rover's crown jewel by providing the ability to go anywhere with a number of luxury amenities. But would Land Rover consider adding a model to sit above the Range Rover to take on the likes of the Bentley Bentayga and Rolls' upcoming SUV?

"It would strategically be the wrong thing," said Joe Eberhardt, CEO of Jaguar Land Rover North America.

"That car defines the Land Rover brand and the Range Rover family; it is really the epitome of that line, and to dethrone that would not be the right move."

Eberhardt explained that by adding a new model to sit above the Range Rover would only hurt the equity in the name. He used the example of Mercedes' Maybach debacle from the previous decade.

"That never worked for a whole number of reasons, but one of them was, what does that say about the S class?" Eberhardt said.

"And they have — from my perspective — fixed that now by saying, 'Well, within the S class there's actually the highest execution of it that happens to be called Maybach that doesn't sit on top of the S class; it's an extension of it.' "

Instead, Land Rover will create "bespoke iterations" of the Range Rover that will allow them to compete with the ultra-luxury SUVs.

Source: Automotive News (Subscription Required)


View full article

Share this post


Link to post
Share on other sites

Seems a German man has decided that Range Rover needs a Superyacht owner vehicle and is going to build one as the Range Rover 6x6. This would definitly be above the standard maxed out Range Rover.

Theodoros Fotiadis, a Berlin-based German designer has started work on the ultimate ride for the Superyacht owner. There is no other information at this time in regards to powertrain, details about the ability of the 6x6 system. It seems he is inspired by the Mercedes-benz 6x6 auto that was built.

Range Rover 6x6

RangeRover6x6-2.jpg

RangeRover6x6-3.jpg

RangeRover6x6-4.jpg

RangeRover6x6-1.jpg

Story in The Drive

 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Social Stream

  • Similar Content

    • By Drew Dowdell
      (MAHWAH, NJ) – Oct. 1, 2019 – Jaguar Land Rover today reported September 2019 U.S. sales. Jaguar Land Rover total September U.S. sales reached 9,490 units, a five percent increase from September 2018, led by higher sales of all-new Range Rover Evoque, Range Rover Sport and Jaguar F-PACE. For the calendar year, Jaguar Land Rover achieved 89,071 units, an increase of three percent vs. 86,309 in 2018.
      Brand Details
      Jaguar
      For the month of September, Jaguar sales were 2,002 units, two percent lower than a year ago. The Jaguar F-PACE continued to lead the brand’s sales performance with 1,021 units sold, up thirteen percent from September 2018. The Jaguar E-PACE and XE sold 319 and 218 units respectively.
      Land Rover
      For the month of September, the Land Rover brand sold 7,488 units, an increase of seven percent from 6,966 units in September 2018. The new Range Rover Evoque is up 69 percent with 1,069 units sold. The Range Rover Sport continues to be the brand’s sales leader with 2,288 units sold, an increase of 22 percent vs. 1,878 units in September 2018.
    • By Drew Dowdell
      Jaguar Land Rover has announced a temporary halt in production in November as the threat of disruption from a No-Deal Brexit looms.  BMW and Toyota have already announced plans for temporary work stoppages at their UK factories. All four of JLR's UK factories are affected. 
      Although No-Deal Brexit is still not a certainty. Manufacturers like JLR have to plan for the worst.  JLR uses 20 million parts a day and needs to have those parts available at just the right time. 
      Toyota will be stopping production of the Corolla Hatchback and Avensis on November 1st. BMW is planning on stopping Mini production in early November, but Rolls-Royce and BMW engine plants are expected to continue production. 
       
      View full article
       
    • By Drew Dowdell
      Jaguar Land Rover has announced a temporary halt in production in November as the threat of disruption from a No-Deal Brexit looms.  BMW and Toyota have already announced plans for temporary work stoppages at their UK factories. All four of JLR's UK factories are affected. 
      Although No-Deal Brexit is still not a certainty. Manufacturers like JLR have to plan for the worst.  JLR uses 20 million parts a day and needs to have those parts available at just the right time. 
      Toyota will be stopping production of the Corolla Hatchback and Avensis on November 1st. BMW is planning on stopping Mini production in early November, but Rolls-Royce and BMW engine plants are expected to continue production. 
    • By Drew Dowdell
      Land Rover has transformed their Defender off-road vehicle which went out of production in 2016 into a more luxurious, roomier, and much more high tech.  The new generation of Defender comes in 3-door and 5-door versions.  The first on offer will be the 110, a 5-door model with 5, 6, or 7, seats that will arrive in early 2020. Later that year will be the 3-door 90 short wheelbase model with 5 or 6 seats and a van version of the 90 will be on offer also. Following in 2021 will be the longer 130 version with a choice of 7 or 8 seats. While not all pricing has been released, the 110 version will start at $50,925 and will be the only version offered in the US for now. 
      Powering the Defender will be a choice of 296 hp 2.0-liter, JLR's new 3.0-liter inline 6-cylinder with a mild hybrid system that packs 395 horsepower. Diesel power may come later, won't be available at launch. A plug-in hybrid version will also show up later in the production cycle. 
      JLR says the new Defender will leave you refreshed after a long drive but still pass through water up to 35.4 inches deep and tow 8,200 lbs.
      The new Defender is built on a heavily modified version of the D7u platform used on the Discovery, but that it is so heavily modified, it gets its own codename (D7x) and own assembly line. It also introduces a new entertainment system called Pivi Pro that is more user friendly and uses fewer inputs to perform common tasks. It is capable of taking over the air software updates with 14 different modules capable of taking updates remotely. 
       
    • By Drew Dowdell
      Land Rover has transformed their Defender off-road vehicle which went out of production in 2016 into a more luxurious, roomier, and much more high tech.  The new generation of Defender comes in 3-door and 5-door versions.  The first on offer will be the 110, a 5-door model with 5, 6, or 7, seats that will arrive in early 2020. Later that year will be the 3-door 90 short wheelbase model with 5 or 6 seats and a van version of the 90 will be on offer also. Following in 2021 will be the longer 130 version with a choice of 7 or 8 seats. While not all pricing has been released, the 110 version will start at $50,925 and will be the only version offered in the US for now. 
      Powering the Defender will be a choice of 296 hp 2.0-liter, JLR's new 3.0-liter inline 6-cylinder with a mild hybrid system that packs 395 horsepower. Diesel power may come later, won't be available at launch. A plug-in hybrid version will also show up later in the production cycle. 
      JLR says the new Defender will leave you refreshed after a long drive but still pass through water up to 35.4 inches deep and tow 8,200 lbs.
      The new Defender is built on a heavily modified version of the D7u platform used on the Discovery, but that it is so heavily modified, it gets its own codename (D7x) and own assembly line. It also introduces a new entertainment system called Pivi Pro that is more user friendly and uses fewer inputs to perform common tasks. It is capable of taking over the air software updates with 14 different modules capable of taking updates remotely. 
       

      View full article
  • Recent Status Updates

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...