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January 2018: Audi of America

William Maley

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13 hours ago, balthazar said:

Wow, I believe I predicted "under 200" units for the A8, but it almost is under a hundred! Feb will be double digits. The US market for the A8 is dead.

That's real luxury exclusivity, though, rather than the high volume luxury of the Merc S-Class. 

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1 hour ago, balthazar said:

See, that's what I say: exclusivity is a cornerstone of luxury. Once everyone has one (S-class), it's no longer special.

If they could, MB would sell 20,000 S-classes a month and see absolutely nothing wrong with that.

Got a call from a coworker going to Vegas to NAB and was at the auto rental at the airport and they had an S-Class for rent.

Guess it is not that exclusive of a uber luxury car. :P 

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