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February 2018: Subaru of America, Inc.


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SUBARU OF AMERICA, INC. ANNOUNCES FEBRUARY SALES
 

  • Best February ever – monthly sales increase 3.8 percent over February 2017
  • 75 consecutive months of yearly month-over-month growth
  • Best February ever for Crosstrek and Outback
  • 48 consecutive months of more than 10,000 Outbacks sold
  • 55 consecutive months of more than 10,000 Foresters sold

March 1, 2018 , Cherry Hill, N.J. - Subaru of America, Inc. today reported 47,249 vehicle sales for February 2018, a 3.8 percent increase over February 2017, and the best February in the history of the company. These results continue the company’s sales momentum from 2017 where Subaru achieved nine consecutive years of record sales and exceeded 647,000 annual sales – a first in company history.

February marked the 48th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best February ever. Crosstrek and Outback sales for February 2018 increased 60.7 percent and 4 percent, respectively, over the same month in 2017. Earlier this month, the 2018 Subaru Crosstrek was awarded “Best Compact SUV/Crossover” in Kelley Blue Book’s annual 5-Year Cost to Own Awards.

“During February, the Subaru brand celebrated its 50th year in the United States and our retailers joined in our golden jubilee anniversary by establishing yet another sales record,” said Thomas J. Doll, President and COO. “Special thanks to our customers, retailers, distributors and all of our colleagues who have been on this epic journey with us and for joining us as we embark on our next 50 years.”

“The Crosstrek continues to exceed expectations and will continue to deliver impressive results as its availability improves,” said Jeff Walters, senior vice president of sales. “Based on initial pre-orders, the Subaru Ascent, arriving this summer, will be our next success story bringing new customers the best in safety and versatility.”

Carline

Feb-18

Feb-17

% Chg

Feb-18

Feb-17

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

11,640

12,820

-9.2%

22,488

25,673

-12.4%

Impreza

5,130

5,826

-12.0%

10,481

10,931

-4.1%

WRX/STI

2,244

2,498

-10.2%

4,163

4,640

-10.3%

Legacy

3,319

3,924

-15.4%

6,607

7,806

-15.4%

Outback

14,021

13,477

4.0%

27,300

26,663

2.4%

BRZ

270

344

-21.5%

505

548

-7.9%

Crosstrek

10,625

6,611

60.7%

20,062

13,118

52.9%

TOTAL

47,249

45,500

3.8%

91,606

89,379

2.5%

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I am truly amazed not by the continued growth of the Outback, that is to be expected but by the Crosstrek. Been in them and nice, but tight and tiny. I just do not get what people like about them but they are selling and clearly the reason their sales are up.

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The small crossover niche seems to be really a fast growing market... saw the CH-R up close at the auto show, I guess it will fill the void left by the Juke for oddest looking small SUV...

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