July 2018: Mercedes-Benz USA

[William Maley]

Mercedes-Benz USA reports July sales of 20,034 units

Aug 1, 2018 – ATLANTA: Mercedes-Benz USA (MBUSA) today reported July sales of 20,034 Mercedes-Benz models, a decrease of 22.7% from July 2017. Mercedes-Benz Vans reported July sales of 2,921 units (up 5.9%) and smart reported 103 units, bringing MBUSA to a grand total of 23,058 vehicles for the month. On a year-to-date basis, sales of Mercedes-Benz vehicles totaled 178,882, with an additional 19,831 units for Vans and 753 vehicles for smart, bringing the sales volume to 199,466, a decrease of 4.4% from last year.

"July sales were impacted by a number of factors, resulting in a temporary dealer inventory shortfall relating to our changeover to model year 2019," said Dietmar Exler, president and CEO of MBUSA. "We also experienced a mainframe outage which affected our dealers' ability to conduct business during the busiest week of the month. The IT recovery is nearing completion, and we are working closely with our customers and dealers to help alleviate any inconvenience resulting from the model year 2019 delays. While we expect to replenish our inventory levels in the fall, these developments will likely have a negative impact on sales in the coming months."

Mercedes-Benz volume leaders in July included the GLE, GLC and C-Class model lines. The GLE took the lead at 4,447, followed closely by GLC sales of 4,446. The C-Class rounded out the top three with 3,841 units sold.

July sales of Mercedes-AMG high-performance totaled 2,008 units, with 17,328 vehicles sold year-to-date.

Mercedes-Benz Passenger Vehicles	Jul-18	Jul-17	Monthly %	YTD 2018	YTD 2017	Yearly %
B-CLASS	0	81	_	132	398	-66.8%
CLA	1,424	2,181	-34.7%	13,140	10,686	23.0%
C-CLASS	3,841	4,899	-21.6%	33,500	47,451	-29.4%
E-CLASS/CLS	2,252	3,876	-41.9%	25,692	28,635	-10.3%
S-CLASS	630	1,470	-57.1%	9,055	9,053	0.0%
SLC	127	199	-36.2%	1,308	1,815	-27.9%
SL	95	154	-38.3%	1,351	1,604	-15.8%
AMG GT	104	179	-41.9%	1,018	720	41.4%
GLA	1,322	2,223	-40.5%	13,484	12,583	7.2%
GLC	4,446	4,002	11.1%	39,591	23,729	66.8%
GLE	4,447	3,879	14.6%	27,188	30,708	-11.5%
GLS	1,184	2,403	-50.7%	11,383	17,929	-36.5%
G-CLASS	162	363	-55.4%	2,040	2,558	-20.3%
TOTAL	20,034	25,909	-22.7%	178,882	187,869	-4.8%
Vans1	2,921	2,758	5.9%	19,831	18,558	6.9%
smart	103	182	-43.4%	753	2,165	-65.2%
MBUSA Combined Total	Jul-18	Jul-17	Monthly %	YTD 2018	YTD 2017	Yearly %
GRAND TOTAL	23,058	28,849	-20.1%	199,466	208,592	-4.4%
1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

 

[balthazar]

COLOSSAL across the board losses; heads are going to roll for grotesque violation of the Prime Directive!

[David]

41 minutes ago, balthazar said:

COLOSSAL across the board losses; heads are going to roll for grotesque violation of the Prime Directive!

And some say this is the new standard of the world? 😕

No wonder they are breaking the company up into 3 new independent divisions.

[smk4565]

This is one bad month, if this is still going on 3 months from now they can worry, one bad month doesn’t make a year.  They are winding down the GLE and GLS which have new versions next year plus the GLB next year and people like SUVs.

The CLS isn’t at dealerships yet and they quit making E43 because the E53 is coming this fall so that explains the drop on the E lineup.  BMW and Audi didn’t have big gains and most luxury brands were down so I don’t think this is Mercedes losing buyers to competition I think it is people waiting .