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September 2018: BMW of North America


William Maley

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BMW Reports September 2018 U.S. Sales

  • BMW brand sales increased 1.3 percent.
  • BMW electrified vehicle sales accounted for 6.7 percent of total U.S. sales.

Woodcliff Lake, NJ – October 2, 2018… Sales of BMW brand vehicles increased 1.3 percent in September 2018 for a total of 25,908, compared to 25,571 vehicles sold in September 2017. Year-to-date, the BMW brand is up 2.2 percent on sales of 225,065 vehicles compared to 220,175 sold in the first three quarters of 2017.

“This is the 11th straight month of growth for BMW sales in the U.S. and we expect it to continue especially with the arrival of several new models in the months ahead,” said Bernhard Kuhnt, President and CEO, BMW of North America. “The X3 had an extraordinary September, its best month ever, and next month, in November, the all-new X5 goes in sale in the U.S. giving BMW once again a very strong X model line-up.”

BMW’s lineup of Sports Activity Vehicles accounted for 52 percent of BMW brand sales in September 2018. For the sixth consecutive month, the BMW X3 was the top-selling BMW model in the U.S.

BMW Group Electrified Vehicle Sales
BMW brand sales of electric and plug-in hybrid electric vehicles totaled 1,858 in September 2018, an increase of 4.3 percent from the 1,781 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 6.7 percent of U.S. sales in September 2018.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

MINI Brand Sales
For September, MINI USA reported 3,461 vehicles sold, a decrease of 7.4 percent from the 3,736 sold in the same month a year ago. MINI sales in September were led by the MINI Countryman, with 1,411 units – a 1.5 percent increase compared September 2017. Year to date, MINI brand sales are down 1.7 percent.

BMW Group Sales
Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.2 percent in September 2018 for a total of 29,369 vehicles, compared with 29,307 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 1.7 percent from the first nine months of 2017.

BMW September 2018.jpg

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I don't feel so bad for the GLE being down 14% after seeing the X5 down 53%.   I think a new X5 is coming soon though, that is probably a model change over issue.

The X3 and GLC are outselling the XT5, go rear wheel drive!

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