March 2019: Mercedes-Benz USA

[Drew Dowdell]

Mercedes-Benz USA (MBUSA) today reported March sales of 27,004 Mercedes- Benz models. Mercedes-Benz Vans reported March sales of 3,533 units and smart reported 90 units, bringing MBUSA to a grand total of 30,627 vehicles for the month. On a year-to-date basis, MBUSA recorded sales of 71,171, adding 7,476 units for Vans and 231 vehicles for smart, bringing the year-to-date sales volume to 78,878.

"While demand for our SUV lineup and new A-Class remains strong, we're still in the ramp-up phase of our launch," said Dietmar Exler, president and CEO of MBUSA. "We expect to further fuel momentum with the upcoming launches of our highly anticipated new models in the months ahead."

Mercedes-Benz volume leaders in March included the GLC, C-Class and E-Class model lines. The GLC took the lead at 6,282, followed by C-Class sales of 5,514. The E-Class rounded out the top three with 3,712 units sold.

March sales of Mercedes-AMG high-performance models totaled 3,435 units (+27.4%) with 9,684 vehicles sold year-to-date (+27.1%).

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,560 vehicles in March, an increase of 0.1% when compared to the same month last year (10,554). On a year-to-date basis, MBCPO sold 30,365 vehicles, an increase of 2.1% from the previous year (29,741).

Mercedes-Benz Passenger Vehicles	Mar-19	Mar-18	Monthly %	YTD 2019	YTD 2018	Yearly %
A-CLASS	890	_	_	890	_	_
B-CLASS	0	33	_	3	122	_
CLA	1,366	1,949	-29.9%	5,210	5,455	-4.5%
C-CLASS	5,514	4,984	10.6%	15,002	13,350	12.4%
E-CLASS/CLS	3,712	4,024	-7.8%	10,394	12,435	-16.4%
S-CLASS	1,204	1,627	-26.0%	3,151	4,565	-31.0%
SLC/SLK	234	224	4.5%	509	586	-13.1%
SL	184	227	-18.9%	436	640	-31.9%
AMG GT	427	114	274.6%	644	381	69.0%
GLA	1,871	2,254	-17.0%	4,721	6,524	-27.6%
GLC/GLK	6,282	6,064	3.6%	15,366	16,260	-5.5%
GLE/M-CLASS	2,196	4,573	-52.0%	6,535	11,656	-43.9%
GL/GLS	2,423	1,974	22.7%	6,017	5,496	9.5%
G-CLASS	701	360	94.7%	2,293	1,004	128.4%
TOTAL	27,004	28,407	-4.9%	71,171	78,474	-9.3%
Vans1	3,533	2,967	19.1%	7,476	8,186	-8.7%
smart	90	110	-18.2%	231	321	-28.0%
MBUSA Combined Total	Mar-19	Mar-18	Monthly %	YTD 2019	YTD 2018	Yearly %
GRAND TOTAL	30,627	31,484	-2.7%	78,878	86,981	-9.3%
1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

[David]

@Drew Dowdell Is this like the 7th or 8th month in a row for Mercedes to have down sales with the continual message of ramping up new products for sale later in the year?

It seems to be that they have been in a constant slide down for the last half a year or more while saying new product is coming. Seems really weird their messaging.

[Drew Dowdell]

CLA, GLE, GLA sales fell off a cliff. 

[Robert Hall]

I wonder if those are still old GLE or a mix of old and new sales...and probably old CLA (the new one isn't on sale yet in the US?).

[Drew Dowdell]

2 minutes ago, Robert Hall said:

I wonder if those are still old GLE or a mix of old and new sales...and probably old CLA (the new one isn't on sale yet in the US?).

Not good to be not prepared for the changeover on your biggest selling vehicles. 

[ccap41]

RIP Mercedes.