Hmmm...
But I did want to compare them...
My point is Chrysler and Buick can not be compared to each other, at least not at the moment. So many people on Cheers&Gears want to rush in on a topic that's discussing a non-GM company or brand and say the now cliché phrase "Sure it's bad at 'company X' but it's just as bad or worse at GM."
That's just not the case at GM or at Buick when discussing Chrysler's situation, sales, or tactics.
How is Buick "faltering" badly? Buick's Average buyer's age has dropped into the 50's. Sales totals? Buick is no longer a volume brand like Chrysler currently is. Buick is a niche brand with success not based on volume but on image and transaction price. Besides, Buick has three vehicles compared to 5/6 last year.
The Enclave is performing fantastically.
The LaCrosse will be replaced in months.
The weakest link is the Lucerne which is performing well against its direct competitor Avalon, while wiping the floor with the wonderful two-punch Hyundai Azera and Kia Amanti. Dropping the 'CXS' and adding 'Super' and the 'CXL SE' should help increase sales of Lucerne in 2008/2009.
Mentioning sales expectations, the new Invicta (LaCrosse replacement) will have an annual sales target between 65,000 & 75,000. This is lower than the Lucerne or LaCrosse's expectations when they originally debuted. GM just isn't pushing Buick for volume.
Another factor is that China's success is allowing Buick to drop sales and reduce sales incentives while it continues to transition back into the near/mid-luxury market. Where is Chrysler's backup and international support? North America is pretty much all that Chrysler has until they're sold again.
How about just addressing Chrysler for Chrysler instead of deflecting a legitimate comment at Chrysler towards GM.