Olds was my favorite GM division. There's no denying that GM had too many models, but I don't think that they had to do away with Oldsmobile altogether. They just needed four world-class vehicles (compact, mid-size, full-size, and crossover), and the lineup was just one generation away from it. Of course, Saturn and Buick are the beneficiaries of Olds' demise. with resources now given to them to help plug the hole left by Olds.
Olds stood for cutting edge technology. That's been handed off to Saturn. Olds stood for clean, international styling. Saturn's picked up on that. Olds stood for upscale refinement. Again, that's now Saturn. In a way, the real Oldsmobile went away a couple of reorganizations ago back in the '80's, but the division still managed to create some of the most desirable vehicles of the company. If only the quality and perceived quality could match the industry's best, and if only GM didn't let the division wither before the big last gasp push, Olds could have survived. It was a valiant effort, and I still think given a little more time it could have worked.
When I got that Gen2 Aurora a couple of years ago, that pretty much fulfilled my lifelong desire to own an Olds. But I don't intend to buy a used car ever again, and therefore I will not get another Olds (though I seriously considered purchasing my now retired Quad 4-equipped work Achieva, however mediocre that car was). The only things that excite me now are hybrids, electric cars, and things of that sort, and when GM's plug-in hybrid gets to market, that's what I'll probably buy, and I figure more than likely Saturn will be the division that will be the purveyor of that technology (though I prefer not to get the piggish new Vue).