The separate-ness of Saturn is what made import intenders and others interested in Saturn in the first place. Now that they're just another assimilated division, they've lost that special something. GM started off fine, but let the S-series get stale, then when the warmed-over Opel Vectra L-series came out, it was like nobody cared.
It was the IDEA of Saturn that made it interesting. That IDEA is dead, and there is a long haul ahead for GM to gain new customers for this brand, now that there is nothing unique about the vehicles, now that they've lost those independent thinkers who made Saturn any kind of success in the beginning... and their policy of selling for MSRP worked when they were unique, but now that they're not, that is going to have to go by the wayside, too. Who would buy a SKY, AURA, VUE or OUTLOOK for MSRP when other GM divisions are dealing on the same vehicles?
The Saturn S-series was a tough little car that went its own road. The dent-resistant panels have kept them looking good long after other cars in their class got dinged up and rusty around the edges. It is a shame that GM ran the car into the ground until it became too late... now they have this brilliant new strategy to Opelize Saturn... well I hope it works better than EVERY OTHER experiment (Americanizing one of their European products) of this kind that was put forth by a domestic manufacturer...
Buick sold Opels for a while, then when they got too expensive for the USA they stuck an Opel tag on an Isuzu T-body.
Pontiac/Daewoo/Opel LeMans, anyone?
Merkur?
Ford Contour/Mercury Mystique?
Saturn/Opel L-series?
Look at Ford with their brilliant new Focus, while we get a reskinned version of the same old thing... European tastes and expectations in a small car are vastly different than what Americans expect, and it has proven difficult, time and time again to take costs out of a Euro market car and bring it here. You know VW loses money on every Rabbit they sell here because the car is too good for its class... it is unashamedly built to European tastes... currency values are certainly not helping, either. It will be interesting to see how well the Astra sells here v. the class... it is a bit expensive, like the Rabbit.