So?
1. Businesses are composed of humans. Humans are emotional (even if the emotional response is an unconcious one). Maybe these will sell, maybe they will not, but the emotional aspect will remain.
2. Europe is no indicator for our market.
3. Of course not, but I hope they reduce the ugly before they release these vans.
1. A plumber/electrician/cable t.v. installer doesn't care about the look of the van. Look at how beat up most of them get (with little to no repairs done) in just a few years of service. All they care about is having a nice flat area to have their name painted on. Fleet managers care even less. You think the vehicle buyer at FedEx is going to care?
2. Europe is an indicator of their capabilities.... or do you think they don't have electricians, plumbers, and small package delivery there? (seriously... get out of the woods a bit more)
3. They won't because it doesn't matter to the target market.
1. You are simply mistaken here, contractors do care about how their work trucks look - they take great pride in that. Trust me, I know. Fleet managers are another breed entirely.
2. Again, So? Different markets, different preferences. Sprinter sold based on a distinct interior height advantage, what new thing does this Fiat bring to market?
Europe's use of this van is neither a plus nor minus for its market performance here. Completely irrelevant.
3. Put it next to the Sprinter and ask the question again.
1. I see we need a "find the crappiest looking work van" car-spotters.
2. Sprinter also sold based on ability to have a high(er) fuel economy diesel without having to go to an HD. The Ducato isn't even offered in a gasoline version. I expect it will be diesel here as well. As far as the mid-level contractor market (plumbers, electricians, etc.) you have a really distorted view of Europe. For that target market, there is nothing an Econoline can do that a Ducato cannot.
3. The Sprinter isn't a particularly attractive piece itself. Dodge sold 14,600 Sprinters in 2008. If that's the benchmark they have to hit... the Ducato will be fine.