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  • William Maley
    William Maley

    PSA Group Makes Their Next Step For North America, Names VP

    Meet PSA Group's new VP of North America

    PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America.

    Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S.

    “This is a market that, as a full-line automaker, you need to be part of. But this is a 10-year project. It’s not about jumping in and creating market share as quickly as possible.” said Dominique.

    “Positioning a brand in the U.S. marketplace -- which is very crowded today -- is going to take patience, analysis and data. And it’s going to take careful execution. That’s why we’re not rushing into this.

    There are a lot of unanswered questions facing Dominique such as which brands will be sold in the U.S. and how will the vehicles be sold - dealer network or some other way. 

    “It’s going to be a significant amount of money to re-enter the market. But we haven’t set a number. If we can find more efficient ways to market and sell our vehicles -- whether it’s in a traditional partnership with investors or not -- those are things that can heavily influence the cost of coming to market,” said Dominique.

    Source: Automotive News (Subscription Required)

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    User Feedback

    I believe that I predicted this would happen with PSA coming back state-side in previous threads. 

    So long as my dad doesn't not make the same mistake again in leasing a Peugeot 505 Turbo Diesel, then let the market sort itself out.

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    8 hours ago, dfelt said:

    I still question Sergio's plan of action for economic self sustaining auto production.

    LOL, PSA, FCA, both the same mess different messed up leaders. Still question PSA game plan.

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