• Sign in to follow this  
    Followers 0

    Rumorpile: Citroën’s DS Brand Is More Likely Coming To The U.S.


    • The DS family from Citroën Is More Likely Coming to the U.S.

    Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S.

     

    “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont.

     

    Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes.

     

    Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years.

     

    But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history.

     

    Source: Car and Driver

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Yawnnnnnnnnn,

     

    To some this will be exciting, but after having been in these cars, they are small, tight, ok quality and very ugly. For Citroen to return to the US, they are going to have some huge hurdles to get over and they are going to have to really study the market. I see the DS as a Buick / Acura competitor than a true luxury competitor and the story is right, DS means NOTHING to the US and the tech crowd. The young new money will see nothing in this brand I believe.

    0

    Share this comment


    Link to comment
    Share on other sites

    well, it's European so its automatically good/better, right?  Just like Japan.

     

    No, but the Citroens seem better put together than the Fiats do.  They're probably on par with initial build quality to VW (I don't know enough about long term reliability). 

    0

    Share this comment


    Link to comment
    Share on other sites

    i've always liked Peuguot, Citroen, and some Renaults.

     

    I was being sort of facetious on the because they are from Europe thing, but what i was getting at ultimately was that so many buyers these days think if the car is German for example, that it is some sort of superior being from another planet (even though MErcs and Bimmers are cheap ass taxis in Europe).  And there is always the exotic fashion aspect of a car that's not MUHRICAN.  Euro clothes, euro car, etc.

     

    I think Citroen is trying to bandwagon onto that, regardless of whether the car is any good or not. They probably thing there is some built in market equity they can siphon off of the BMW's of the world.  Much like a lot of people think any Japanese mfr makes a great car, because Honda does and they are Japanese.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sorry wings, I have to disagree the car is ugly. Terrible rear headroom and a loss of internal cargo space all for the stupid coupe look in a station wagon.

    0

    Share this comment


    Link to comment
    Share on other sites

    I do like the Citroens, they are very confident in their weirdness.  However, the new Alfa-Romeo Guilia is a complete knockout if it proves at least as reliable as a 3-Series (which is to say, not very, but the drive experience might be enough to redeem it.)

    0

    Share this comment


    Link to comment
    Share on other sites

    Citroen over Fiat line, any day of the week.

    But Alfa is a close call for me.

     

    This looks great,

     

    maxresdefault.jpg

     

    I think if the Kia Soul can do well here, that car would do phenomenal. 

    0

    Share this comment


    Link to comment
    Share on other sites

    There are two problems with this scenario:

    -the cars are not French enough to distinguish themselves as French,

    -if the cars were obviously French, they would not appeal to North American tastes enough to sell (except possibly for Quebec).

    0

    Share this comment


    Link to comment
    Share on other sites

    There are two problems with this scenario:

    -the cars are not French enough to distinguish themselves as French,

    -if the cars were obviously French, they would not appeal to North American tastes enough to sell (except possibly for Quebec).

    On no...even Quebecois dont like French cars...

     

    Sure...there are some...sorta like those Richard Hammond types that buy them V8 Mustangs over in England...but they definitely  dont smoke Gauloise if that is what  you mean...

     

    They might drink Stella Artois from time to time...but make no mistake about it...Molson is the way they swing if you know what I mean...I find that Quebecois...are mostly attached to Mazdas and Kias as of late...and for the classics...I think they have an affinity for Mopar Muscle...but definitely no French Cars...

     

     

    Albeit I do remember seeing many Renault 5s..or Le Car for you Yanks...back in the day...and the original DS...but that was then...

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News

      View full article
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News
    • By William Maley
      Update: In a statement to Mashable, a McLaren spokesperson said "We can confirm McLaren is not in discussion with Apple in respect of any potential investment," So those hoping for an Apple 570S or something else, we're going to be bursting that bubble now. 
      Update 2: Tim Bradshaw, one of the reporters behind the Apple/McLaren story has gone on Twitter saying the FT stands behind its original report. 
      Apple has eyes set on acquiring the McLaren Technology Group - the folks who brought us the F1 supercar and more recently the 570S. The Financial Times reports that Apple and McLaren have been in talks for the past few months about either a full takeover or strategic investment. Why is Apple interested in McLaren? The FT says Apple is interested in McLaren's technology and knowledge of using light-weight materials such as carbon fiber and aluminum. The deal if it goes through is likely to be valued between $1.3 billion and $1.95 billion.
      For the past few years, rumors have been swirling around of Apple building their own self-driving electric vehicle. Apple brought in engineers from various automotive companies such as Diamler and Tesla, and began work on Project Titan two years ago. But the New York Times reports that Apple has hit a few snags in this project and has decided to reset the project. Dozens of employees were laid-off and parts of the project were shuttered. The report goes on to say the Apple is now focusing on building the underlying technology for an autonomous vehicle.
      Sources tell the FT that the deal might not go through because of the change in strategy.
      Apple declined to comment when asked by Roadshow. McLaren hasn't issued a comment at this time. See Update.
      Source: Financial Times (Subscription Required), Bloomberg, New York Times, Roadshow

      View full article
  • Recent Status Updates

  • Who's Online (See full list)