Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S.
“We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont.
Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes.
Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years.
But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history.
Source: Car and Driver