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  • William Maley
    William Maley

    A Brand Has Been Chosen By PSA Group For Their U.S. Return

      But they aren't saying which one.

    Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall?

    “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver.

    PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat worrying is that the company has only “activated its marketing” in Seattle recently according to Dominique - Free2Move launched back in October.

    Out of all of the brands under PSA Group, Car and Driver says there is a good chance that Opel could be the brand coming to the U.S. They point out a comment made by PSA Group CEO Carlos Tavares saying after purchasing Opel/Vauxhall is that Opel engineers can “ensure the future products for this market will be fully U.S. compliant,” in terms of regulations and taste.

    But there is a possible complication to PSA's plans. Yesterday, President Donald Trump's tariffs on imported steel and aluminum went into effect. There is also talk about a possibly matching up the tariff on imported vehicles - currently, the U.S. imposes a 2.5 percent tariff on imported European vehicles. Earlier this month, Tavares told Automotive News that he is watching the situation closely and that if a new vehicle tariff does come, it will make the company rethink their plans.

    “If the overall framework of tariffs change, it may have an impact on our strategy. That’s clear, because if we don’t have a profitable business plan, then we don’t go,” said Tavares.

    Dominique is a little bit more hopeful. Speaking at the J.D. Power Automotive Summit this week, Dominique said he doesn't believe an increase in the tariff will happen and expressed confidence that the various trade issues could be worked out.

    Source: Car and Driver, Automotive News (Subscription Required), 2

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    It would make better sense to have Opel return mainly because of the parts and maintenance that would go along with it.  There is already a commonality with most GM cars in order to make the transition into North America be smoother and it would be easier to market, as well.  It would be a very hard sell to re-introduce Peugeot and convince me that they have overcome the disaster that was the 1983 505 turbo sedan.  I still remember being stranded on Highway 1 as a kid in that thing.  No one even knew what it was so how could they fix it?

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    3 hours ago, aurora97 said:

    It would make better sense to have Opel return mainly because of the parts and maintenance that would go along with it.  There is already a commonality with most GM cars in order to make the transition into North America be smoother and it would be easier to market, as well.  It would be a very hard sell to re-introduce Peugeot and convince me that they have overcome the disaster that was the 1983 505 turbo sedan.  I still remember being stranded on Highway 1 as a kid in that thing.  No one even knew what it was so how could they fix it?

    Opel Parent is already moving everything Opel to their Peugeot platforms. There will be nothing similar to anything from GM so why try and bring disaster with bad history here to America.

    Plus I would have to think GM had a clause in there about how long before or if they could even bring Opel to America to sell.

    Better to bring a name plate that actually has positive customer experience. 

    DS

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    Just now, ocnblu said:

    dfelt, Peugeot has been in the transportation business since 1830, and the car business since 1882.  They don't need your permission to do a gotdamn thing.

    columbo with peugeot_0.jpg

    Amazing how many people will support a piss poor company of garbage products.

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    5 hours ago, aurora97 said:

    It would make better sense to have Opel return mainly because of the parts and maintenance that would go along with it.  There is already a commonality with most GM cars in order to make the transition into North America be smoother and it would be easier to market, as well.  It would be a very hard sell to re-introduce Peugeot and convince me that they have overcome the disaster that was the 1983 505 turbo sedan.  I still remember being stranded on Highway 1 as a kid in that thing.  No one even knew what it was so how could they fix it?

    1983?

    Wow!

    Doncha think we are holding the grudge a tad too long?

    Aurora? As in Oldsmobile?

    Lets see now...Oldsmobile in 1983...

    https://www.popularmechanics.com/cars/a6599/top-automotive-engineering-failures-oldsmobile-diesels/

    About the grudge...I get pissy when people cant let go of GM's malaise era...

    This aint no different! 

    27 minutes ago, dfelt said:

    Amazing how many people will support a piss poor company of garbage products.

    Well...

    Related to the link above and the rebuttal to your post

    Related image

     

    Peugeot made no worse  cars than GM did in the 1980s.

    Peugeot in Europe today makes cars that could be present day equivalent Oldsmobiles. 

    They are elegant, sporty, modern and luxurious. 

    I dont know about their quality, but they cant be no worse than what GM puts out with Buick. You know, the brand that technically replaced Oldsmobile in North America as Buick was almost dead in North America when GM pulled the plug on Oldsmobile. Buick DID inherite Oldsmobile cars...the Rainier, the Lucerne. To answer your question even further...the American people did hold a grudge with  crappy GM products of the mid to late 1970s all the way to the 2000s...when GM declared bankruptcy...when Saturn and Pontiac and Oldsmobile died...

    Reliability today you ask once more?

    Again...cant be no worse than our very own domestic brands...

    So...before you folk try to lynch me...take some time to notice and acknowledge what is my avatar and more importantly...what my name is on this site...

    To boot, that is the name I will ALWAYS go with on anything automotive...

    Alls I wanna say is...if you wanna wave the American flag. GREAT! WAVE IT! But you dont hae to justify the pride by denouncing anybody...

     

    Edited by oldshurst442
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    I dont know about their quality, but they cant be no worse than what GM puts out with Buick.

    Buick; traditionally the 3rd best brand for quality.

    I suppose it could be Range Rover good, or in other words; at the polar opposite of high quality.

    We always called it 'Pig Not', BTW. ;)

    • Haha 1
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    2 minutes ago, balthazar said:

     

    Buick; traditionally the 3rd best brand for quality.

    I suppose it could be Range Rover good, or in other words; at the polar opposite of high quality.

    We always called it 'Pig Not', BTW. ;)

    JD Power?

    Or was it these Buicks that traditionally won best brands for quality...

    Image result for 1978 buick skyhawk

    Image result for 1985 buick skylark

    Image result for 1985 buick skyhawk

     

    Remember..we are initially talking about the year 1983, give or take a couple. 

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    1 minute ago, balthazar said:

    My bad, I missed the time frame referenced.

    Still, a LOT of '80s stuff was junk, certainly PigNot bellied up to the bar for their fill and then some.

    True...so did GM though...

    But...GM got out that funk. Right?

    So did Peugeot.

     

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    37 minutes ago, riviera74 said:

    Q: What can Peugeot bring to a saturated US car market that has already reached peak sales in the last two years?

    Question remains to be answered.

    It may be a fool's errand. But PSA wants to try to sell here. Hyundai came to our shores in the 1980s when it the US car market was saturated. Toyota, Honda and Datsun/Nissan launched luxury brands during this same time frame in the US and Canada. 

    Let it be known that we are still talking about the famous 1983 time-line...

    Fiat and Alpha Romeo and Renault were here, so was Peugeot and during this time, they left us...

    Yugo too...come and gone

    GM in introduces Saturn to the world...

    Daewoo...come and gone.

    Since then, Hyundai introduces KIA and the Japanese luxo brands have survived and thrived. 

    But Pontiac, Plymouth, Oldsmobile, Mercury have gone away. Saturn.  SAAB. All gone. 

    What does Peugeot stand to do? 

    Who knows? 

    Maybe KIA will leave the US if Peugeot thrives.

    I like KIA cars. They look good. So do Peugeot cars. KIA is still trying to find itself. Maybe Peugeot pushes them out. Peugeot has got some interesting CUVs and SUVs...

    Maybe Dodge and Chrysler goes away...

    I dont want THAT scenario to happen, but let's face it...MOPAR was good as dead way back in 2009...all we did was just prolong the agony. 

    Maybe Peugeot steals some Chevy and Ford CUV sales and small car sales... 

    Its not as if Chevy and Ford light up American hearts in the small car arena...they do alright, but maybe Peugeot do bettter.

    Another foreigner company coming here to break American car companies?

    Sure! 

    Do I like that scenario? 

    NO!

    But I did answer your question as to how I see things...

    If Americans have bought the crappy Hyundai Pony and Stellar and Excel and NOW Hyundai not only sells us KIAs but luxury Genesis cars...ANYTHING could happen!!!

    Its funny...

    Why?

    Some of us have held grudges and wont accept Pig-nots, but some of us have forgiven about Hyundai shyte, and Toyota shyte (Toyopet), but some of us also STILL hold grudges against our very own.

    Rest in Peace

    Oldsmobile

    Pontiac

    Plymouth

    Mercury

     

    Why do I carry on with this?

    Because caring about the domestic automotive scene and NOT losing it has since loooong past! 

    WE should have NEVER have let GM and Ford and Chrysler get away with the shyte they shoved us, but at the same time, we should have NOT BOUGHT ther shyte that the Germans and the Japanese shoved at us also...

    Now we question Peugeot?

    Acura

    Lexus

    Infiniti

    Hyunadai

    Kia

    Genesis

    BMW

    Mercedes

    Audi

    Toyota

    Honda

    Mazda

    Nissan

    Hyundai

    We should have said PHOQUE YOU to those a LOOOOONG time ago and NOT accept them as we have!!!

    What does Peugeot or Citroen have to compel us?

    I do not know the answer to that!

    But its sure as hell more interesting than a Chevy Sparx or Ford ecosport or anything small Dodge/Chrsyler has to offer us...

    I do not like being this way...

    But I do not like the tone of some of us in here either.

    PSA is indeed an interesting car company.

    Far more interesting than what Hyundai was back in the 1980s.

    And far more interesting in what FCA has to offer.

    Maybe Im wrong though... 

    Edited by oldshurst442
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    "We" do not buy as a collective, and

    Quote

    Because caring about the domestic automotive scene and NOT losing it has since loooong past!
    We should have said PHOQUE YOU to those a LOOOOONG time ago and NOT accept them as we have!!!

    one can only speak for themselves.

    - - - - -
    Have I ever, or will I ever, own one of these?

    Fiat, Alpha Romeo, Renault,  Peugeot, Yugo, Daewoo, Acura, Lexus, Infiniti, Hyunadai, Kia, Genesis, BMW, Mercedes, Audi, Toyota, Honda, Mazda, Nissan, Hyundai.

    Nope.

    Edited by balthazar
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    Just now, balthazar said:

    "We" do not buy as a collective, and


    one can only speak for themselves.

    Actually...many Americans have spoken...

    Pontiac

    Oldsmobile

    Mercury

    Plymouth

    All victims to brands like Acura, Lexus, Infiniti, Hyundai, KIA...

    Cadillac struggling to get American car buyers to buy their cars. BMW, Audi, Mercedes kick its ass in the sales department in the US. Volume is NOT the purpose...but sales are still needed...

    Buick STILL not a player in its segment. BMW, Audi, Lexus kicks its ass...

    Dodge and Chrysler are near death.  Who knows what the Fiat part of FCA will do with Chrysler and Dodge?

     

    You dont have to like what I say....but you cant deny my thought process aint valid...

     

     

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    To clarify, I am not part of that "we".

    Don't discount what Daimler-Benz did to Chrysler while strip-mining it while they owned it. Chrysler was in very good health product-wise beforehand, but they've never recovered to that level since.

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    13 hours ago, dfelt said:

    I still think there will be a consolidation in the auto industry as we have to many auto manufacturers. With China coming on, there is a glut storm coming.

    I think the glut storm is already here.  China will make it worse not better.

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    4 hours ago, ykX said:

    The only brand they have that is "interesting" and have something different to bring to US market is Citroen

     

     

    Actually, DS is considered a separate brand within PSA.   I think DS could do well here, esp. the DS6 and DS7 CUVs...

    Edited by Cubical-aka-Moltar
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    • Upvote 1
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      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Future small cars from Fiat Chrysler Automobiles will not be using an updated version of their small car platform. Instead, they'll be underpinned by PSA Group's Common Modular Platform (CMP).
      Automotive News obtained a letter sent by FCA to suppliers in July stating "to immediately stop any research, development and tooling construction activities on future B-segment (small/subcompact) cars." These include the Fiat 500 and Jeep Renegade to give some context. The letter goes on to say it is moving to CMP and that vehicles based on this will be built at the company's Tychy, Poland plant - home to 500 and Lancia Yplilon production. 
      FCA had already put a stop, albeit a temporary one on developing parts for the five new small cars that were destined to use this platform due to COVID-19. There will be one model that will move forward on this orphaned platform - the upcoming 500 electric for Europe.
      As for CMP, this underpins the Peugeot 208 and 2008; Opel/Vauxhall Corsa, Mokka; and the DS3 Crossback. It allows for both combustion and electric powertrains.
      Moving to CMP is another step towards FCA and PSA Group's merger to become Stellantis. It is unclear whether or not the U.S. will see any of the new models that will use CMP from FCA's brands.
      Source: Automotive News (Subscription Required)

      View full article
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