GM will skip Texas state fair, hide new trucks from rivals
Automotive News -- July 9, 2012 - 12:01 am ET
General Motors is playing a game of Texas Hold'em with the launch of its redesigned full-sized pickups.
GM had planned to unveil its redesigned Chevrolet Silverado at the State Fair of Texas, which starts in late September. But Chevy recently scrapped those plans, choosing to leave rivals guessing a bit longer.
"It's so competitive right now," a GM spokesman says. "We want to play this close to the vest and wait until closer to the launch."
GM's next-generation pickups will accelerate the pickup wars among the Detroit 3. Chrysler Group is planning to release a re-engineered 2013 Ram this fall. Ford recently disclosed plans for two new high-trim levels of its F-150.
The Chevy spokesman wouldn't elaborate on plans for the Silverado's unveiling. It's expected to arrive in showrooms sometime next spring, along with the redesigned GMC Sierra.
Automakers long have used the Texas state fair as a prime venue for truck news and introductions. Chevy is the automotive sponsor of this year's fair and will have plenty of trucks on display. But the 2014 redesigned model won't be among them.
Sources say dealers will get their first look at the redesigned Silverado and Sierra during meetings in September in Las Vegas.
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GM Skipping Texas State Fair, Hiding New Trucks From Rivals
Posted 10 July 2012 - 10:14 AM
Posted 10 July 2012 - 10:17 AM
Posted 10 July 2012 - 11:12 AM
I have always felt it was stupid to show off a new model that will not be on the dealer lots till 6 to 12 months later giving time to your competitors to make changes. This should really help Chevy / GMC battle for truck market share. I look forward to seeing it released visually in January and then have it on the dealership lots in March!
That is how I would do new product releases.
Posted 11 July 2012 - 11:41 AM
Hmmm... good question, hyperV6. I think they're trying to keep as much of the new trucks a secret, building up that suspense, and not giving Ford, Ram, Toyota or Nissan any kind of "head's up" on what they're going to offer. Plus, factor in there's a ton of '12 models to be sold and they don't want anyone to pass on those (nor do they want to discount them or the eventual '13s heavily).
Are they hiding it or are they running behind?
I pray that GM is not running behind with this very important vehicle launch
Posted 11 July 2012 - 12:20 PM
Posted 11 July 2012 - 04:49 PM
I also see this truck not being around near as long as each company will have to continue to make many changed to meet the regs by 2025
Posted 12 July 2012 - 10:09 PM
Posted 14 July 2012 - 08:14 AM
It has been stated MPG will be advanced so I expect a lot more weight loss with the use of Aluminum like Ford has started to use. We may see even more plastic.
As for the Engines the HP and MPG are the only two factors that will really suprise. As for the new 4.3 have not heard of it being based on the 6.2. The most I have seen was that many expect the 3.6 to be put into the vehicle as it is one of most used GM engines today at GM. DIesel and Turbo engines will come into play too somewhere.
I see a complete new truck but as with most good selling lines I just don't see a wow I can't believe they did that kind of changes. There is a lot that the Trucks will need to change but non of the companies are going to Hail Mary anything as they are selling too well to take a chance to screw something up. The last time we saw someone take that great of a risk was Dodge witht he Ram but they were in a really bad place and needed that Hail Mary then.
The trucks were pushed like the new Malibu and with the luke warm Malibu Being only released as an Eco I wonder if they will just hold them till they are farther along with all the new things to make a better impact. 6 months would be worth the wait. The new Malibu is a much better car than we have seen yet but first impresstions are lasting and the Eco while is a nice car far from represents what the full on Malibu will be.
Edited by hyperv6, 14 July 2012 - 08:17 AM.
Posted 14 July 2012 - 08:29 AM
I certainly hope GM doesn't botch the launch like they did with the Malibu. I did predict the Malibu launch would be compromised by foisting the crappy Eco on the market first. It's a shame, because I'm sure the 2.5 and 2.0t will be excellent driving cars with good fuel mileage and fewer trade-offs.
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