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    LA Auto Show: 2015 Porsche Macan


    by Drew Dowdell

    Porsche unveiled its fifth model line, the Macan, today at the LA Auto Show.

    Available in two models, the Macan is Porsche's attempt to create a sports car in the compact crossover segment. Porsche sees a growing market for Hi-Po grocery-getters.

    The Macan S is powered by a 3.0-litre twin-turbo V6 producing 340 horsepower and can accelerate the car to 60 mph in 5 seconds flat. If that doesn't get your groceries home fast enough, you can opt for the Macan Turbo which packs a 3.6-litre twin-turbo V6 pumping out 400 horsepower and enabling a 4.4 second sprint to 60. Both models feed the power to Porsche's 7-speed dual-clutch automatic and then out to all four wheels. Top speed for the Macan Turbo is 164 mph. Remember, no crying if you spill the milk.

    As far as appearance, the exterior Macan looks exactly like what you would expect a compact Porsche crossover to look like. Inside. the Macan doesn't wander from that pattern with a design that looks like a slightly tamer version of the interior used in the Macan's bigger brother, the Cayenne.

    The Macan isn't just a paved-playground bully though, Porsche made sure that Mom can get the kids to Grandma's house even in bad weather. With the air suspension set at "High", the Macan has a ground clearance of 9.06 inches. For reference, the 2013 Subaru Forrester and the 2014 Jeep Cherokee Trailhawk only have 8.9" and 8.7" respectively.

    But if something does go wrong, the Porsche Macan features a new safety technology to keep the kids.. and Mom.. safe. Multi-collision brake technology works on the premise that one quarter of all accidents involve a second collision after the first hit. The brake system of the Macan triggers when the airbag sensors detect the first collision and activates maximum braking to try and prevent a second hit.

    Looking good and going fast is not typically heard of in the compact crossover segment, but in the Macan, Porsche has unleashed an interesting opening shot.

    Check out all of our LA Auto Show Coverage here.

    Porsche's 36 Page Press Release on the Macan can be found here. (PDF Warning)

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

    But that's exactly the type of choice Porsche can now offer: smaller fully loaded model or larger with less content. More options should bring in more people (in theory at least).

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

    But that's exactly the type of choice Porsche can now offer: smaller fully loaded model or larger with less content. More options should bring in more people (in theory at least).

    More options or cannibalization?

    People doubt GM's strategy for price overlaps through the breadth and depth of its product lineup, but this is okay because it gives theoretically more options?

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    This will cannibalize their only faithful sales to the Cayenne. Here I have to say that while the engineering chops are impressive, I think Marketing forgot to keep this small er CUV in it's proper place.

    My gut tells me they will rush a refresh of the Cayenne to market next year after this kills off sales.

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

    But that's exactly the type of choice Porsche can now offer: smaller fully loaded model or larger with less content. More options should bring in more people (in theory at least).

    More options or cannibalization?

    People doubt GM's strategy for price overlaps through the breadth and depth of its product lineup, but this is okay because it gives theoretically more options?

    I'm willing to bet they'll make more money on the high priced Macans (Porsche and other German brand option/packages prices are shocking), so even if in terms of the number of units there is some cannibalization, the profit per unit sold will be bigger. It's clever overlap, not the kind of overlap that had various GM brands offering essentially the same content at roughly identical price points.

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

    But that's exactly the type of choice Porsche can now offer: smaller fully loaded model or larger with less content. More options should bring in more people (in theory at least).

    More options or cannibalization?

    People doubt GM's strategy for price overlaps through the breadth and depth of its product lineup, but this is okay because it gives theoretically more options?

    I'm willing to bet they'll make more money on the high priced Macans (Porsche and other German brand option/packages prices are shocking), so even if in terms of the number of units there is some cannibalization, the profit per unit sold will be bigger. It's clever overlap, not the kind of overlap that had various GM brands offering essentially the same content at roughly identical price points.

    I am not doubting that it will not make profits on a tarted up Audi Q5 tagged as a Macan. How is that essentially different than the strategy of a Tahoe and Escalade? And vertical overlaps within the same brand is not indifferent than horizontal overlap among different brands of the same manufacturer, so as long they make profits, is it? Again cannibalization will take place in a horizontal overlap also, but it is profit that matters, right?

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    Sounds like a $60,000 Audi Q5. At least it has 400 HP, that makes it a Porsche in the performance area. I think they should make a rear engine crossover based on the 911.

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    Wow, this thing goes to $100,000 in no time after adding Porsche-esque options. Cayenne GTS lightly loaded becomes a better option.

    But that's exactly the type of choice Porsche can now offer: smaller fully loaded model or larger with less content. More options should bring in more people (in theory at least).

    More options or cannibalization?

    People doubt GM's strategy for price overlaps through the breadth and depth of its product lineup, but this is okay because it gives theoretically more options?

    I'm willing to bet they'll make more money on the high priced Macans (Porsche and other German brand option/packages prices are shocking), so even if in terms of the number of units there is some cannibalization, the profit per unit sold will be bigger. It's clever overlap, not the kind of overlap that had various GM brands offering essentially the same content at roughly identical price points.

    I am not doubting that it will not make profits on a tarted up Audi Q5 tagged as a Macan. How is that essentially different than the strategy of a Tahoe and Escalade? And vertical overlaps within the same brand is not indifferent than horizontal overlap among different brands of the same manufacturer, so as long they make profits, is it? Again cannibalization will take place in a horizontal overlap also, but it is profit that matters, right?

    Because the price overlap here is between a higher end smaller car and a lower end (relatively sepeaking since this a Porsche) bigger one. It's not selling the same car 5 times over in the same price points (which GM did for years - Tahoe and Escalade are not Old GM in that regard). This allows for an actual choice: smaller with more goodies or something bigger but with less goodies; with the added 'bonus' of having a higher profit per unit on the smaller one given the obscene option pricing by Porsche. IMHO this is the Alfred Sloan way done the right, this is how stair step pricing should be done.

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    Okay let us skin the cat a little differently. Porsche Cayenne S with 400hp engine starts at 66,800, while the Porsche Macan Turbo starts at 72,300 with the same hp engine (granted a different layout and has standard the PASM). This is still illogical. Imagine the conversation between a desperate housewife and salesman trying to keep straight face in telling why a smaller car with not too much more in standard equipment actually costs more than a larger car.

    Porsche's intent with this vehicle is volume to keep it from losing money. And if it wants volume with this vehicle, then going at a lower price and yet keeping a health price delta between the two SUVs will work more economically. It may work in short term, but the strategy is going to hurt Porsche in long term.

    If smaller with more goodies or something bigger with less goodies with added bonus of having higher profit per unit on the smaller one is the elixir of automotive industry, then the BMW should be charging 74,000 for a decently loaded 335i on par with the 740i and then by keeping slew of greedily charged options bring it to the levels of 750i.

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    • By William Maley
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      Source: Toyota
      Press Release is on Page 2


      The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance
      Bold, Eye-Catching Style Signals New Direction in Toyota Design Nürburgring-Tuned Agile Handling  Standard Toyota Safety Sense P™ (TSS-P) LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. 
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      The C-HR will be available in two grades at launch, XLE and XLE Premium, each equipped with a long list of standard premium features that includes 18-inch alloy wheels, dual-zone climate control, supportive bucket seating, 7-inch audio display, and Toyota Safety Sense P™ (TSS-P). 
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      The rear is a cohesive melding of its elaborate lines and 3D shapes. The tail lamps protrude outward, and the hatchback – outfitted with a lip spoiler and functional top wing – tapers neatly inboard, adding to the C-HR’s futuristic look, and, once more, surprising girth. 
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      Opening a door reveals a modern, spacious, and uncluttered interior having a keen placement of diamond accents and a driver-centric “MeZONE” orientation. Along with the soft-touch materials covering surfaces throughout, the diamond pattern influences the designs of the dual-zone climate controls, speaker surrounds, and black headliner above the front passengers.
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      Key XLE standard features include a premium leather steering wheel; power fold and heated mirrors; auto-dimming rearview mirror with backup camera; electric parking brake; and dual-zone climate control. The XLE Premium builds upon the XLE’s amenities and adds Blind Spot Monitor and Rear Cross Traffic Alert; heated front seats; power lumbar driver’s seat; auto fold, heated side mirrors with puddle lamps that project “Toyota C-HR”; fog lamps; and Smart Key with Push Button Start. Both grades are equipped with a 7-inch touchscreen display having AM/FM/HD Radio™, Aha™app, USB port and AUX jack, Bluetooth®, and Voice Recognition with voice training. 
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      SURPRISE ATHLETE
      The Toyota C-HR scores high on style points, but it is also a hit when it comes to thrilling fun and impressive comfort. Deputy Chief Engineer Koba took full advantage of the C-HR’s adaptable Toyota New Global Architecture (TNGA) to craft an engaging character that goes well beyond just a cool appearance. The C-HR’s core driving personality incorporates the ingredients of a well-sorted sports car – one that seamlessly melds cunning responsiveness, linearity, consistency, and comfort. 
      Years were spent developing the C-HR’s driving performance and ride quality on some of the world’s most curvaceous and challenging roads, including the Nürburgring Nordschleife, an iconic racing circuit. Doing so took a mix of innovation, creativity, and trial and error. As a result, the TNGA platform – with an inherent low center-of-gravity, high strength, and low weight – benefitted from extra rigidity through added spot welding, gussets, braces, and adhesives in and on key connection structures. 
      The newly developed MacPherson strut front suspension with SACHS dampers has angled strut bearings and a large diameter stabilizer bar to help the C-HR’s front end respond quickly and precisely at initial corner turn-in. And at the rear, an all-new double-wishbone suspension utilizes SACHS shock absorbers with urethane upper supports – a first for Toyota. The material, together with an aluminum-cast upper support housing, aids in the dampers’ absorption efficiency, and therefore, greatly benefit passenger comfort, cabin quietness, and vehicle agility. 
      Feeling connected to the road is characteristic of a sporty drive, and the C-HR delivers with its column-type Electronic Power Steering (EPS) system. As is the case with other EPS systems, a tilt of the steering wheel will return light feedback at low speeds, and at higher speeds, drivers will notice stronger feedback for increased confidence while behind the wheel. The C-HR’s steering system’s feel, however, relies on a highly rigid rack-and-pinion steering gearbox that is installed directly to the front suspension. 
      For all of its sportiness, the C-HR’s ride quality is well-sorted, civilized, and highly capable in absorbing the nastiest of unkempt pavement. The end result is a C-HR that finds itself as at home on congested boulevards as it does on serpentine roads. 
      COMPACT PUNCH 
      The C-HR’s engine, a punchy 2.0-liter four-cylinder producing 144 horsepower and 140 pound-feet of torque, sends all power to the front wheels via continuously variable transmission (CVT). The engine employs many of Toyota’s latest generation of technologies, including Variable Valve Timing (VVT) and Valvematic, both of which have received extensive optimization to enhance fuel economy and smooth operation. Valvematic offers a broader range of continuously variable valve timing (lift and phasing) to provide optimal intake valve (not on exhaust side) operation relative to engine demands. Furthermore, to reduce exhaust emissions, the catalyst is warmed earlier during the engine’s ignition cycle.  
      The all-new CVT received much attention by engineers, and utilizes redesigned pulleys to enhance acceleration and fuel economy; a new belt structure to reduce cabin noise; and, a world’s-first coaxial two-port oil pump system that allows for continuous oil pressure modifications in various driving conditions. A Preload Differential helps to distribute torque between the left and right wheels during low-speed operation to make for easier, composed driving. 
      Of course, drivers and passengers will appreciate the powertrain’s fuel efficiency, impressive smoothness, and quiet operation, but they’ll love Sport mode and the simulated 7-speed Sequential Shiftmatic. Engaging the Sport mode via the MID increases the responsiveness of the throttle, quickens the CVT’s automatic artificial “step-up” shifts, and maintains high engine speed to enhance acceleration. The EPS’ feedback is weightier for a more confidence-inspiring feel. Pushing the gearshift over to the left while in Drive engages Sequential Shiftmatic, and lets drivers shift simulated gears at their convenience.
      STATE-OF-THE-ART SAFETY 
      No matter its grade, the C-HR comes equipped with standard Toyota Safety Sense P™ (TSS-P). This multi-feature advanced active safety suite bundles cutting-edge active safety technologies including Pre-Collision System with Pedestrian Detection function (PCS w/PD) featuring forward collision warning and Automatic Emergency Braking, Lane Departure Alert with Steering Assist function (LDA w/SA), Automatic High Beams (AHB), and Full-Speed Dynamic Radar Cruise Control (DRCC). The C-HR is the only competitor in the segment to offer standard Full-Speed DRCC.
      Complementing TSS-P are 10 standard airbags, standard Hill-Start Assist Control (HAC) and rear backup camera, as well as available Blind Spot Monitor with Rear Cross Traffic Alert, which are only available on the XLE Premium grade.
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