SEMA Show: 2014 Dodge Challenger Gets Shaken and Mopar-ed

William Maley

Staff Writer - CheersandGears.com

November 5, 2013

The Dodge Challenger is getting some love for the 2014 model year with the introduction of a new package and special edition at the 2013 SEMA Show tonight.

First up is the return of the Shaker for the Challenger R/T. The Shaker refers to Shaker performance hood scoop which directs cool air to the HEMI V8 and 'shakes' with the engine.

"The legendary Shaker performance hood is back, with its engine-mounted, fully floating scoop and exposed high-flow element that produces cold-air induction – making the new 2014 Dodge Challenger R/T Shaker the real deal," said said Tim Kuniskis, President and CEO of Dodge Brand.

The R/T Shaker package includes the 'Shaker' hood scoop, Mopar cold-air intake, conical air filter, and optimized air box improve performance. Other goodies on the R/T Shaker includes the Super Track Pak, with a high-performance steering gear, brake linings, monotube shock absorbers, P245/45R20 Goodyear Eagle F1 Super Car three-season tires, and three-mode electronic stability control that can be fully turned off.

Those looking for more performance for their R/T Shaker can check out the three different levels of Dodge's new 'Scat Packages'.

Exterior changes for the R/T Shaker include a satin black hood, stripe graphics on the roof and decklid, a body-color grille surround, 20 x 8-inch polished five-spoke aluminum wheels, and Shaker badges on the hood scoop.

Pricing for the 2014 Dodge Challenger R/T Shaker will start at $36,995 and arrives at dealers next year.

The other debut at SEMA is the Mopar '14 Challenger. This is the fifth model Mopar has done and the second time the Challenger has been picked for this transformation.

The Mopar '14 Challenger starts with the choice of either Bright White or Gloss Black paint, and 'Shaker style' stripe in 'Mopar Blue.' Those who want to stand out some more can choose either a triple stripe with "MOPAR" running across the doors, or a stripe that runs along the A-line and includes the Mopar "Omega M" logo on the rear quarter. The 'Shaker" hood scoop comes standard, as does a set of 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps.

Inside, the Mopar '14 Challenger is fitted with a set of sports seats with the Mopar logo embroidered on the seat backs and wrapped in black Nappa Leather. The dashboard features a serialized plaque, letting the owner know what number their vehicle was out of the 100 models that will be built.

Those who want to maker their Mopar '14 Challenger stand out even more can add on accessories from Mopar either at the factory or the dealer.

Dodge and Mopar aren't saying how much the Mopar '14 Challenger will cost. What they are saying is that the order books open up in March and deliveries start in the second quarter of 2014.

Source: Dodge

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

Press Release is on Page 3

HEMI® “Shaker” Returns – 2014 Challenger R/T and Mopar ’14 Challenger Models Deliver Power, Performance and Even More Heritage-inspired Style For Hardcore Dodge and Mopar Enthusiasts

• With its functional "Shaker" hood and unmistakable Dodge muscle-car cues, the new 2014 Challenger R/T Shaker marks the return of one of the brand‘s most coveted performance options
  
• Dodge Challenger R/T Shaker features the legendary 5.7-liter HEMI® V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system
  
• New Mopar ‘14 Challenger model revealed: only 100 serialized coupes will be built, offering "Mopar-or-no-car" fans the rarest factory-produced Dodge Challenger model to date with unique "Moparized" equipment
  
• All-new Dodge Scat Packages unleash more horsepower and torque thanks to three Mopar- engineered stage kits arriving in Spring 2014
  

Dodge and Mopar brands are "shaking" it up at the 2013 Specialty Equipment Market Association‘s (SEMA) annual show in Las Vegas. The two Detroit-born brands are teaming up to reveal the new 2014 Challenger R/T Shaker and Mopar ‘14 Challenger models, all engineered for hard-core enthusiasts who demand more throwback style with easily upgradable performance.

"The legendary Shaker performance hood is back, with its engine-mounted, fully floating scoop and exposed high-flow element that produces cold-air induction – making the new 2014 Dodge Challenger R/T Shaker the real deal," said Tim Kuniskis, President and CEO of Dodge Brand. "With Challenger having its best sales-year ever, the time is right to provide our most loyal fans with the return of the Shaker, and even more power with new 'Scat Package,' performance stage kits."

"With Mopar engineers working alongside Dodge designers and engineers, we created these factory- proven products to amplify performance and style in a way that no one else can," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC‘s service, parts and customer-care brand. "The 'Shaker', 'Scat Packages' and our new Mopar ‘14 celebrate customized performance."

2014 Dodge Challenger R/T Shaker

Injecting a fresh shot of heritage into the Challenger lineup, the new 2014 R/T Shaker model features unique throwback muscle-car cues that link directly to Dodge brand‘s performance legacy.

As the model name suggests, the legendary "cold-air grabbing" Shaker not only looks good with its Satin Black center-mounted hood scoop, snorkeling up from the engine compartment, it also directs cooler air back into the HEMI® V-8 engine. And like the original 1970 Challenger R/T with the Shaker hood, the new 2014 model continues the Dodge tradition of an engine-mounted hood scoop that "shakes" with the powertrain‘s movement.

Designed for muscle-car buffs who can‘t help but tinker with their toys, the Challenger R/T Shaker features the 5.7-liter HEMI V-8 engine producing over 400 lb.-ft. of torque, with a functional Shaker hood with Mopar cold-air intake, conical air filter and optimized air box for improved airflow and performance. Lift the hood and enthusiasts will also be treated to an under-hood "Shaker" badge – reminiscent of the 1970s original.

In addition to its driver-selectable sport-mode powertrain calibration, performance-tuned suspension, four-wheel disc brakes and steering calibration, the Dodge Challenger R/T Shaker includes the Super Track Pak, with high-performance steering gear, brake linings and monotube shock absorbers, P245/45R20 Goodyear Eagle F1 Super Car three-season tires and three-mode electronic stability control (ESC) with "full off" mode. All-season performance tires are available at no extra charge.

The new engine setup provides a new factory-designed foundation to maximize three all-new Dodge "Scat Packages," enabling customers to unleash even more power from their Challenger R/T Shaker.

For a dynamically striking look, a new "Shaker style" Satin Black hood, roof and deck-lid stripe graphics visually translate this Dodge Challenger model‘s name, while a Satin Black deck-lid spoiler provides the added downforce needed for 155 mph max-speed runs. For contrast, a body-color grille surround and Gloss Black fuel-filler door are added, while all-new 20 x 8-inch polished-face aluminum wheels with black pockets and a satin "matte" clear coat feature a sculptured five-spoke design. For added detail, "Shaker" badges flank both sides of the hood scoop, while "HEMI" fender badges and a new "Challenger" grille badge in classic script completes the iconic exterior.

On the inside, the new Dodge Challenger R/T Shaker features a unique three-spoke flat-bottom leather-wrapped performance steering wheel with black accent finish and integrated vehicle controls. Corresponding with the steering wheel is a unique "K-Black" painted instrument panel and center- console bezel for a discrete look. Matching the "Shaker" numbered dash plaque are door bolsters with graduated accent stitching that mirrors the logo‘s artistic reverberation. High-performance front seats with aggressive bolsters in premium Nappa Leather in Dark Slate Gray with Sepia accent stitching or Radar Red with Radar Red stitching, feature the "Shaker" logo embroidered on the seat back, along with unique graduated horizontal plow-throughs. For additional detail, the center console armrest is also leather wrapped and finished with accent thread. The aluminum pistol-grip shifter mated to a track- proven Tremec six-speed manual transmission is standard, while a black leather-wrapped shift-knob and die-cast paddle shifters on the back of the steering wheel are available for those who opt for the performance-tuned five-speed automatic.

Adding to the customized interior environment, with one press of the start button, the Shaker logo appears on the available 6.5-inch Uconnect touchscreen.

The new 2014 Challenger R/T Shaker will arrive at Dodge dealerships in the first-quarter of 2014 with pricing for this very well-equipped model starting at just $36,995 U.S. MSRP ($37,495 with the custom one-of-a-kind hood-to-tail stripes), representing a walk of only $2,500 from the Challenger R/T Classic for all of the unique features of this limited production model.

The new Challenger R/T Shaker is available in Billet Silver Metallic, Bright White, Pitch Black, Plum Crazy, TorRed and vibrant Header Orange.

Introducing the New Mopar ’14: Only 100 of the new limited-edition vehicles will be built

Taking the new Dodge Challenger R/T Shaker one step further, the Mopar brand revealed its new Mopar ‘14 Challenger – the rarest limited-production Challenger model announced to date (only 100 to be made), with a distinct "Moparized" look. Additionally, the new Mopar ‘14 is engineered to take on any combination of the three all-new "Scat Packages."

"The Mopar ‘14 is yet another factory-engineered example of how Mopar can make even limited-edition muscle cars like the Challenger even more special," said Gorlier. "With three new 'Scat Packages' and more than 100 proven, quality-tested Mopar performance parts and accessories available for the Dodge Challenger, Mopar makes it simple through its one-stop customization shop."

The Mopar ‘14 Challenger features Bright White or Gloss Black exterior paint, and in keeping with tradition to its limited-edition predecessors — the Mopar ‘10 Challenger, Mopar ‘11 Charger, Mopar ‘12 300 and Mopar ‘13 Dart — is highlighted by the "Shaker style" stripe in "Mopar Blue." For an even more customized look, two additional Mopar Blue stripe options are available, including an all-new "rocker panel" bodyside triple stripe runs with "MOPAR" across the doors; or for an even bolder look, an all-new A-line bodyside stripe that wraps over the deck lid and includes the Mopar "Omega M" logo on the rear-quarter. Enthusiasts hungering for a taste of the new Dodge Challenger R/T Shaker‘s legendary heritage will find satisfaction in the Mopar ‘14 Challenger. Its all-new Satin Black Shaker hood scoop stands out with its raised profile and "Shaker" logo reverberating while the 5.7-liter HEMI V-8 is running. Other unique design elements to contrast the Bright White paint include all-new 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, Black fuel-filler door and Gloss Black deck-lid spoiler with Gloss Black "Mopar Design" badge and "Mopar" quarter-glass decals.

Providing a factory-customized look is the Mopar ‘14 model‘s Dark Slate interior embellished with unique Mopar appointments. Performance front seats with aggressive bolsters in premium black Nappa Leather feature Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Additionally, Mopar Blue thread binds the seams of the armrest, pistol-grip shifter boot and three-spoke leather-wrapped performance steering wheel.

As the Mopar ‘14 ownership should be as unique as the ride itself, Mopar created a serialized instrument panel plaque, customized monroney label and "Mopar" branded key fobs. The Mopar- designed vehicle tradition continues, as owners of the Mopar '14 Challenger will receive a custom- crafted personalized owner‘s kit with a Mopar ‘14 brochure, unique Mopar ‘14 memorabilia, and customized items crafted with the serial number of each vehicle.

The new Mopar ‘14 takes vehicle customization to new heights. Already equipped with unique Mopar Design accessories from the factory, customers of the Mopar ‘14 will be able to add even more catalog accessories installed at the Mopar Custom Shop before arriving to their local dealer. And to take it even further, customers can choose to take it up another notch with Mopar accessories from their dealership.

Available Mopar Custom Shop upfitted items include:

• Mopar short-throw shifter
  
• Mopar cat-back exhaust
  
• Mopar performance suspension
  
• Mopar lowering springs
  
• Mopar Electronic Vehicle Tracking System (EVTS)
  
• Mopar performance badges
  
• Mopar hood pin kit
  
• Mopar car cover
  
• Mopar door-sill guards
  
• Mopar sequential taillight kit
  
• Mopar premium floor mats or slush mats
  
• Mopar chrome exhaust tip
  
• Mopar fuel-filler door
  
• Mopar wheel locks
  
• Mopar interior trim bezel kit
  

The limited-edition Mopar ‘14 Challenger is the fifth special-edition vehicle created by the Mopar brand, and will arrive straight from the factory in Brampton, Ontario, to dealerships in the second quarter of 2014. Pricing will be announced at a later date. Ordering will begin in March 2014.

All-new Dodge “Scat Packages”

"Mopar-or-no-car." A phrase Dodge and Mopar enthusiasts live by, and the reason these two brands have collaborated to revive the historic Dodge "Scat Packages" for hard-core "do-it-yourself" Challenger owners. From cold-air intakes, performance cam shafts and "optimized" engine calibrations, Scat Packages 1, 2 and 3 enable Challenger R/T Shaker — as well as other 5.7-liter HEMI V-8 Dodge Challenger and Charger models — maximum performance solutions designed and tested from the factory.