• Sign in to follow this  
    Followers 0

    Acura Looks Towards All-Wheel Drive As A Differing Factor


    • All-Wheel Drive only lineup for Acura?

    Its no secret that Acura has been struggling in the auto marketplace. Aside from the bright spots of the MDX and RDX, the brand has been seeing year-over-year sales drop. But the brand could have a idea that might reverse that.

    Automotive News recently spoke with Koichi Fukuo, Honda's senior managing director for Acura says the brand is looking into whether or not they should follow in the footsteps of Subaru and equip all of their vehicles with all-wheel drive.

    "The key is awd," said Fukuo, "As a premium brand, we need something different from the competition."

    Currently, Acura offers all-wheel drive in half of its lineup and the company is in the process of introducing a new all-wheel drive system that debuted in the new TLX sedan this year. But this change to an all-wheel drive exclusive lineup could take awhile. Also, Automotive News points out that this change might not help Acura at all. 90 percent of Audi's lineup came with all-wheel drive, while nearly 60 percent of BMW's lineup was equipped with all-wheel drive.

    Now this plan is currently only being talked about at this time. Fukuo presented this plan to the board last week.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Why not have AWD as standard along with more standard and opt power then competitors using Direct Injection and Turbocharging? If done correctly Acura could be the Powerships of affordable Luxury cars! Where BMW has 240HP and Cadillac has 272HP with their Turbo I4's Acura could have 300+HP and up from there! Their 3.5L V6 could do 400HP easly with Turbocharging! Then they could rename the RLX the Legend and have the power to back up the name!!;)

    0

    Share this comment


    Link to comment
    Share on other sites

    FAILURE from the Start. Everyone else has been there already, they need to come up with something new and exciting in style, features and packaging.

     

    Acura, Your HYBRID One Stop Shop.

     

    All auto's are Hybrid, Electric AWD Driven with Petrol Generator for long distance driving. This would put them ahead of everyone with a GREEN Footprint to boot!

    0

    Share this comment


    Link to comment
    Share on other sites

    AWD V6 is a poor combo for fuel economy, that hurts Acura compared to some competitors.  Probably why they want some FWD and 4 cylinder models to advertise the higher fuel economy.  Acura doesn't have a diesel or a turbo 4 in a sedan, they basically are an Accord V6 with AWD to give it a 1-2 mpg penalty.

     

    Making every Acura a hybrid of some kind would make them unique, but then you also risk adding cost and trying to sell a $45,000 TLX, and I don't think anyone wants a $45,000 Accord hybrid.  Acura has the same problem Lincoln has, you can only do so much with a Ford or Honda, and can't really put a price tag much over $40k on them.

    0

    Share this comment


    Link to comment
    Share on other sites

    AWD V6 is a poor combo for fuel economy, that hurts Acura compared to some competitors.  Probably why they want some FWD and 4 cylinder models to advertise the higher fuel economy.  Acura doesn't have a diesel or a turbo 4 in a sedan, they basically are an Accord V6 with AWD to give it a 1-2 mpg penalty.

     

    Making every Acura a hybrid of some kind would make them unique, but then you also risk adding cost and trying to sell a $45,000 TLX, and I don't think anyone wants a $45,000 Accord hybrid.  Acura has the same problem Lincoln has, you can only do so much with a Ford or Honda, and can't really put a price tag much over $40k on them.

     

    Yet you miss the point, take these basic cars and CUV's give them a decent mid luxury interior and the performance of the Tesla with Electronic AWD system and the Generator that VOLT has proven works so well and you have a Fast, Mid Luxury line with distance and selling at high 30's to low 50's and you have a special product line of Hybrid that no one else has.

     

    Why not do a mid luxury line that can beat Tesla at their own game and have the Green credentials and performance to boost at half the price.

    0

    Share this comment


    Link to comment
    Share on other sites

    How is AWD a differing factor?

    4 out of 5 (soon to be 5 out of 6) Buicks have AWD available.

    All of the (relevant) Audis have AWD available or standard.*

    All of the relevant BMWs have AWD available.*

    All of the relevant Mercedes have AWD available.*

    All Cadillacs have AWD available.

    All Lincolns have AWD/4WD available.

    All Infinitis have AWD available.

    All relevant Jaguars have AWD available.*

     

    *I'm ignoring cars in the lineup like the Z4 and SLK since Acura doesn't make anything close to that.

    1

    Share this comment


    Link to comment
    Share on other sites

    How about stop making ugly, bloated vehicles?

     

    The problem is that Hondas have gone upmarket and are plenty nice, and there's little reason to get an Acura,especially when they are aesthetically challenged.  Most Californians won't care about AWD and don't need the extra traction, and it just adds weight, cost, complexity, and hurts fuel economy.

     

    The TLX is a step in the right direction over the TL, but I don't think it will have much staying power.

    0

    Share this comment


    Link to comment
    Share on other sites

    How about stop making ugly, bloated vehicles?

     

    The problem is that Hondas have gone upmarket and are plenty nice, and there's little reason to get an Acura,especially when they are aesthetically challenged.  Most Californians won't care about AWD and don't need the extra traction, and it just adds weight, cost, complexity, and hurts fuel economy.

     

    The TLX is a step in the right direction over the TL, but I don't think it will have much staying power.

     

     

    Agreed....

    0

    Share this comment


    Link to comment
    Share on other sites

    Honda really shouldnt pretend that Acura is cutting edge. Look at Lincoln , they just make tarted up puff cruisers now and don't try to ever pretend to be all about performance. Seems to work well for them. Just make really posh good looking Hondas.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Car Sales Quicken and Trucks Continue Momentum as American Honda Sets New Sales Records in November
      Dec 1, 2016 - TORRANCE, Calif.
      Powered by both cars and trucks, American Honda and the Honda Division set new November sales records American Honda and Honda Division trucks also set new November sales marks Compacts lead, with Fit gaining 43 percent and HR-V soaring 132 percent above year ago levels MDX sets November pace for Acura while RDX gets new November record Acura NSX reaches another milestone American Honda Motor Co., Inc. today reported total November sales of 122,924 Honda and Acura vehicles, an increase of 6.5 percent versus November of last year to set a new November record. American Honda trucks gained 9.9 percent for a new November record on sales of 62,737 units. Honda Division overall vehicle sales also set a new November mark of 111,308 units, rising 7.9 percent. Acura Division sales held fairly steady in November, totaling 11,616 units for a decrease of 5.1 percent.
      Honda
      Continuing to buck the industry trend, Honda car sales helped push the brand to a new November record. Fit and Accord led the way for Honda cars, with strong support from Civic.  Honda truck sales maintained strong momentum with a new November record as HR-V jumped in triple digits and both CR-V and the new Ridgeline had strong sales performances.
      Honda Division sales rose 7.9 percent on sales of 111,308 for a new November record. Honda cars gained 5.6 percent on sales of 56,943 units, while trucks increased 10.3 percent on sales of 54,365 units for a new November record. Accord, recently named one of Car & Driver magazine's 10 Best cars for a record 31st time, enjoyed a robust gain of 6.3 percent on sales of 27,182 units. HR-V sales totaled 8,141 in November, a remarkable 132 percent increase. Civic sales topped 25,000 for the month, gaining 1 percent and keeping Civic on track to set an all-time annual sales mark in December. "Considering the continued consumer appetite for trucks and SUVs, we're excited to see Honda cars resonate so well with our customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is especially gratifying considering the strength of our light truck lineup, as we continue to hit on all cylinders with individual retail buyers."
      Acura
      Acura light trucks continued to show sales muscle, with MDX leading the month of November for the brand and RDX recording best-ever November sales. On the car side, RLX showed an uptick while NSX reached a new milestone.
      Acura trucks continued on pace to top 2015, gaining 7.6 percent with sales of 8,372 units in November. Sales of the redesigned MDX rose 13 percent on sales of 4,622 for the month. RDX had its best November sales to date, rising 1.6 percent on sales of 3,750 vehicles. RLX sales moved up slightly in November, gaining 16.7 percent on sales of 140 units. Reaching another milestone, the custom-crafted NSX supercar has topped 200 customer deliveries since sales commenced in May. "Strong sales of the new Acura MDX demonstrate that our design direction and focus on performance is the right path for the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "With the NSX and the MDX leading the way, we will take our entire lineup toward Acura's Precision Crafted Performance DNA."

    • By William Maley
      Car and Truck Balance Continues to Power American Honda Sales in October
      Nov 1, 2016 - TORRANCE, Calif.
      American Honda trucks set new October sales record with both Honda and Acura trucks setting new October benchmarks Honda CR-V has best-ever October sales Honda Civic remains on pace for best annual sales in model history Powering Acura's October truck record, RDX also set a new October mark and MDX jumped 14.7 percent American Honda Motor Co., Inc. today reported October sales of 126,161 Honda and Acura vehicles, a decrease of just 4.2 percent versus October 2015 reflecting two less selling days than a year ago. American Honda trucks set a new October record, gaining 2.1 percent while overall sales at the Honda Division dipped slightly, by 2 percent. Both Honda and Acura trucks enjoyed a brisk October pace, setting new records for the month with gains of 1.1 and 8.4 percent respectively.
      Honda
      Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.
      Honda trucks gained 1.1 percent on sales of 56,573 for a new October record. CR-V also set a new October record with an increase of 4.4 percent on sales of 30,306 units. HR-V sales climbed 46.5 percent on sales of 6,596 units. The best-selling Civic sales crested 26,000 in October to stay on pace for a record year, buoyed by the new Civic Hatchback. Fit sales leaped 240.5 percent on sales of 4,641 vehicles, while Accord posted another competitive month with sales of more than 25,000 units. "The strength of the CR-V in its final days is building great momentum for the upcoming debut of the all-new 2017 model," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But unique to the industry, the Honda story continues to be one of balanced strength between passenger cars and light trucks."
      Acura
      Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with two fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.
      Acura trucks climbed 8.4 percent with sales of 8,996 to set a new October record. The new MDX posted a gain of 14.7 percent on sales of 5,052 in October. RDX had it best October in history, rising 1.4 percent on sales of 3,944 vehicles. "With sales of the redesigned MDX continuing to gather strength and the all-new NSX earning the Road & Track 2017 Performance Car of the Year award, we are excited about the continued momentum of the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "We will continue to point Acura in a strong performance direction."

    • By William Maley
      Records Fall Again as American Honda Reports September Sales

      Oct 3, 2016 - TORRANCE, Calif.
      Honda and Acura brand trucks have best-ever September sales Honda Division posts new overall September sales mark Honda CR-V breezes past previous September best with new record for the month Honda passenger car sales remain strong as Civic lineup continues to grow Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.
      Honda
      Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.
      Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks. Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units. CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles. Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars. Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market. HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units. "The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."
      Acura
      Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.
      RDX notched its best September ever, gaining 1.8 percent on sales of 3,919. With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month. "The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."
        American Honda Vehicle Sales for September 2016
            Month-to-Date
      Year-to-Date
            September 2016
      September 2015
      DSR** % Change
      MoM % Change
      September 2016
      September 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      133,655
      133,750
      -0.1%
      -0.1%
      1,228,380
      1,188,566
      3.3%
      3.3%
          Total Car Sales
      64,586
      70,115
      -7.9%
      -7.9%
      629,011
      612,325
      2.7%
      2.7%
          Total Truck Sales
      69,069
      63,635
      8.5%
      8.5%
      599,369
      576,241
      4.0%
      4.0%
            Honda Total Car Sales
      60,622
      63,572
      -4.6%
      -4.6%
      587,584
      562,267
      4.5%
      4.5%
            Honda Total Truck Sales
      60,220
      55,474
      8.6%
      8.6%
      521,069
      494,280
      5.4%
      5.4%
              Acura Total Car Sales
      3,964
      6,543
      -39.4%
      -39.4%
      41,427
      50,058
      -17.2%
      -17.2%
              Acura Total Truck Sales
      8,849
      8,161
      8.4%
      8.4%
      78,300
      81,961
      -4.5%
      -4.5%
          Total Domestic Car Sales
      58,310
      69,566
      -16.2%
      -16.2%
      583,049
      606,843
      -3.9%
      -3.9%
               Honda Division
      54,448
      63,198
      -13.8%
      -13.8%
      542,679
      558,591
      -2.8%
      -2.8%
               Acura Division
      3,862
      6,368
      -39.4%
      -39.4%
      40,370
      48,252
      -16.3%
      -16.3%
          Total Domestic Truck Sales
      69,069
      63,635
      8.5%
      8.5%
      599,369
      576,236
      4.0%
      4.0%
               Honda Division
      60,220
      55,474
      8.6%
      8.6%
      521,069
      494,275
      5.4%
      5.4%
               Acura Division
      8,849
      8,161
      8.4%
      8.4%
      78,300
      81,961
      -4.5%
      -4.5%
          Total Import Car Sales
      6,276
      549
      1,043.2%
      1,043.2%
      45,962
      5,482
      738.4%
      738.4%
               Honda Division
      6,174
      374
      1,550.8%
      1,550.8%
      44,905
      3,676
      1,121.6%
      1,121.6%
               Acura Division
      102
      175
      -41.7%
      -41.7%
      1,057
      1,806
      -41.5%
      -41.5%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
               Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
               Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      120,842
      119,046
      1.5%
      1.5%
      1,108,653
      1,056,547
      4.9%
      4.9%
          * ACCORD
      27,204
      33,641
      -19.1%
      -19.1%
      258,619
      264,814
      -2.3%
      -2.3%
          * CIVIC
      28,184
      28,278
      -0.3%
      -0.3%
      283,783
      249,749
      13.6%
      13.6%
            CR-Z
      165
      310
      -46.8%
      -46.8%
      1,864
      2,205
      -15.5%
      -15.5%
          * FIT
      5,068
      1,279
      296.2%
      296.2%
      43,255
      44,146
      -2.0%
      -2.0%
            INSIGHT
      1
      64
      -98.4%
      -98.4%
      63
      1,353
      -95.3%
      -95.3%
                                  CROSSTOUR
      5
      777
      -99.4%
      -99.4%
      725
      7,227
      -90.0%
      -90.0%
          * CR-V
      31,884
      29,925
      6.5%
      6.5%
      263,493
      259,499
      1.5%
      1.5%
            HR-V
      6,853
      4,608
      48.7%
      48.7%
      58,270
      29,225
      99.4%
      99.4%
            ODYSSEY
      8,954
      9,924
      -9.8%
      -9.8%
      94,835
      98,834
      -4.0%
      -4.0%
            PILOT
      9,206
      10,238
      -10.1%
      -10.1%
      90,999
      98,980
      -8.1%
      -8.1%
            RIDGELINE
      3,318
      2
      165,800.0%
      165,800.0%
      12,747
      515
      2,375.1%
      2,375.1%
                                 
      ***
      Memo: Accord FHEV
      1,160
      854
      35.8%
      35.8%
      2,880
      10,111
      -71.5%
      -71.5%
            Memo: Accord PHEV
      0
      0
      0.0%
      0.0%
      0
      62
      -100.0%
      -100.0%
            Memo: Civic Hybrid
      38
      613
      -93.8%
      -93.8%
      855
      3,930
      -78.2%
      -78.2%
          Acura Division Total
      12,813
      14,704
      -12.9%
      -12.9%
      119,727
      132,019
      -9.3%
      -9.3%
            ILX
      916
      1,614
      -43.2%
      -43.2%
      11,747
      13,358
      -12.1%
      -12.1%
            NSX
      38
      0
      0.0%
      0.0%
      83
      0
      0.0%
      0.0%
            RLX / RL
      102
      174
      -41.4%
      -41.4%
      1,053
      1,774
      -40.6%
      -40.6%
            TL
      0
      1
      -100.0%
      -100.0%
      0
      86
      -100.0%
      -100.0%
            TLX
      2,908
      4,753
      -38.8%
      -38.8%
      28,540
      34,808
      -18.0%
      -18.0%
            TSX
      0
      1
      -100.0%
      -100.0%
      4
      32
      -87.5%
      -87.5%
                                  MDX
      4,930
      4,313
      14.3%
      14.3%
      39,578
      43,457
      -8.9%
      -8.9%
            RDX
      3,919
      3,848
      1.8%
      1.8%
      38,722
      38,502
      0.6%
      0.6%
            ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                ***
      Memo: ILX Hybrid
      0
      2
      -100.0%
      -100.0%
      1
      22
      -95.5%
      -95.5%
            Memo: RLX Hybrid
      24
      26
      -7.7%
      -7.7%
      158
      207
      -23.7%
      -23.7%
            Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
          Selling Days
      25
      25
          229
      229
                **** Hybrid
      1,426
      1,869
      -23.7%
      -23.7%
      5,904
      17,890
      -67.0%
      -67.0%
            *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
    • By William Maley
      There are changes afoot in the Volkswagen Golf family. We'll begin with the bad news, the two-door Golf GTI will be no more in the U.S. Car and Driver was able to confirm this news with Volkswagen. Why? 
      “The trend is clearly shifting toward four-door models,” said Volkswagen of America’s marketing chief, Hendrik Muth.
      Originally, Volkswagen was planning to offer the two-door GTI for 2017, but only in the base S trim. 
      Now for the possible good news, Volkswagen is considering adding all-wheel drive to the standard Golf. During the press launch of the Golf Alltrack, Volkswagen's vice president of product marketing and strategy Dr. Hendrik Muth explained that adding 4Motion to the Puebla, Mexico factory has brought forth new possibilities. The Truth About Cars asked if one of the possibilities was adding all-wheel drive to the standard Golf and Muth answered "Yes".
      Volkswagen wants to give Subaru a real challenge in the compact class. The Japanese automaker is the only one that offers all-wheel drive on their standard compact models - Impreza and XV Crosstrek. 
      Source: Car and Driver, The Truth About Cars
      Pic Credit: William Maley for Cheers & Gears

      View full article
    • By William Maley
      There are changes afoot in the Volkswagen Golf family. We'll begin with the bad news, the two-door Golf GTI will be no more in the U.S. Car and Driver was able to confirm this news with Volkswagen. Why? 
      “The trend is clearly shifting toward four-door models,” said Volkswagen of America’s marketing chief, Hendrik Muth.
      Originally, Volkswagen was planning to offer the two-door GTI for 2017, but only in the base S trim. 
      Now for the possible good news, Volkswagen is considering adding all-wheel drive to the standard Golf. During the press launch of the Golf Alltrack, Volkswagen's vice president of product marketing and strategy Dr. Hendrik Muth explained that adding 4Motion to the Puebla, Mexico factory has brought forth new possibilities. The Truth About Cars asked if one of the possibilities was adding all-wheel drive to the standard Golf and Muth answered "Yes".
      Volkswagen wants to give Subaru a real challenge in the compact class. The Japanese automaker is the only one that offers all-wheel drive on their standard compact models - Impreza and XV Crosstrek. 
      Source: Car and Driver, The Truth About Cars
      Pic Credit: William Maley for Cheers & Gears
  • Recent Status Updates

  • Who's Online (See full list)