Its no secret that Acura has been struggling in the auto marketplace. Aside from the bright spots of the MDX and RDX, the brand has been seeing year-over-year sales drop. But the brand could have a idea that might reverse that.
Automotive News recently spoke with Koichi Fukuo, Honda's senior managing director for Acura says the brand is looking into whether or not they should follow in the footsteps of Subaru and equip all of their vehicles with all-wheel drive.
"The key is awd," said Fukuo, "As a premium brand, we need something different from the competition."
Currently, Acura offers all-wheel drive in half of its lineup and the company is in the process of introducing a new all-wheel drive system that debuted in the new TLX sedan this year. But this change to an all-wheel drive exclusive lineup could take awhile. Also, Automotive News points out that this change might not help Acura at all. 90 percent of Audi's lineup came with all-wheel drive, while nearly 60 percent of BMW's lineup was equipped with all-wheel drive.
Now this plan is currently only being talked about at this time. Fukuo presented this plan to the board last week.
Source: Automotive News (Subscription Required)