By William Maley
Staff Writer - CheersandGears.com
February 3, 2013
Alfa Romeo is planning to introduce a new SUV by 2015 as part of a plan to help with Fiat’s profitability. Bloomberg says the SUV will be one of nine Alfa Romeo models introduced by 2016 to help triple sales and broaden the appeal of the brand to other markets.
“Alfa is the only brand that can boost margins for the group,” If the right models get rolled out, “Alfa could become the Apple (AAPL) of the car industry. We just need our equivalent of the iPhone,” said Roberto Ferrari, owner of Fiat dealer Sprintauto, near Milan.
The SUV will use Fiat’s Compact U.S. Wide (CUSW) platform and be available with front or all-wheel drive.