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    Cadillac Elmiraj to Influence CT6? Umm, No


    • Dreaming Of A Elmiraj-inspired flagship? Sadly, Those Dreams Will Not Come To Fruition.

    If you were hoping that Cadillac would sprinkle some of the design from the Elmiraj concept for the upcoming CT6 flagship, prepare to be disappointed. GM's vice-president of global design, Ed Welburn, tells Automotive News that the CT6 will not be influenced by the Elmiraj. Instead the CT6 will stick with the art and science design theme found on current Cadillacs.

    “I think Elmiraj was more of an influence on some other things we’re working on for Cadillac,” said Welburn. “It’ll be different and it will certainly stand out in the portfolio. But you won’t see a real shift in direction.”

    We'll see if there is a real shift when the CT6 debuts next year at the New York Auto Show.

    Source: Automotive News (Subscription Required)

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    This is a lot about nothing IMO. The Elmiraj is clearly linked to the A&S language, but tho the body envelope is a beaut as a big coupe, the details are not refined enough to my eye, falling below those on the ATS & CTS. What I would least like to see is that huge, bland grillwork in the CT6. Overall, I give the Elmiraj a 7 and the Ciel a 9. 

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    The CT6 is only a stepping stone to the future of Cadillac not the finish line.

    There was a time this was going to be the end all be all for Cadillac bases on what GM was willing to support but now it is only a stop on a much longer and more ambitious path. With the new more promising commitment of GM to let them be more autonomous and even chase after their own engines and other needed things this is a whole new ball game but it will take even more time and money. Lets now see if GM will follow through on their pledge.

     

    I am for once really excited as GM for once is doing the right thing with Cadillac and not just going for good enough.

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    The CT6 is only a stepping stone to the future of Cadillac not the finish line.

    There was a time this was going to be the end all be all for Cadillac bases on what GM was willing to support but now it is only a stop on a much longer and more ambitious path. With the new more promising commitment of GM to let them be more autonomous and even chase after their own engines and other needed things this is a whole new ball game but it will take even more time and money. Lets now see if GM will follow through on their pledge.

    I am for once really excited as GM for once is doing the right thing with Cadillac and not just going for good enough.

    I was going to say the same thing, but I didn't have anything to back it up. It is just a feeling I have. The CT6 feels like it was once going to be the be all end all for Cadillac, but now I feel like it is going to be step 1 in an all new surge.

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    From the spy photos it looks more like an XTS than any of their concept cars.  I expect mild styling, nothing dramatic.

     

    I will say this car will be interesting in many ways.  For one they are going further upmarket than ever before, so the execution of that will be interesting.  We know it is about 7-series or LS460 sized, so how they price it and what will it be up against?  And then how does it influence the rest of the lineup and where do they go after it?  I'm curious to see the final product and to see how it sells.

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    SMK, did you provide a positive perception to look forward for a GM product? Or that you have actually matured to wait for the final product prior to bashing it?

     

    Regardless, I will give you one up.

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    Guest hyperv6

    Posted

    You have to consider what has been going on inside GM over Cadillac. There has been one group that wanted to make a good car but not fully commit to what it would take to make a great car. Then there was the side that wanted to commit to go all in and give Cadillac all they want and need to make the kind of cars they could if supported properly.

    A sign of this was show to the public when the now CT6 was getting the door handles set. Mark Reuss wanted a better door handle and there were others inside GM [mostly old GM culture types] that wanted a cheaper handle.

    The key point here is we were talking a few bucks more for a much better door handle. And what is the big deal here. Well what is the first thing you touch on a car? A door handle. If you grab one that is plastic or has a casting ridge on it what does it do to your impressions over one that feels like a well designed quality piece.

     

    Cadillac prices are going up as they will be increasing the quality of what they put in. These things are not free but people will pay for them if you provide them with a quality part.

     

    It may not be much more expensive but impressions are what sell quality and perceived quality is what sells cars.

    For Cadillac to win here they need to be not as good but better. Leading the segment and winning the image game takes a better car and time to build that image. Little details like this mirror and other parts all add up.

     

    At one point the XTS was the stepping stone to the CT6. Today with GM's full commitment to a whole slew of better products and Cadillac's own engines it proves the good guys won the argument to this point.

    The key now it to follow through on this. The plans are still fairly new and we will see and hear about models and engines we never though GM would commit to.

     

    With this model we will only be able to gauge Cadillac's progress but not on their final goals. I think many have no clue to what is coming and I think they will be shocked. Johann has been given the keys to a division unlike he has ever held. One that is willing to take big swings from what they had planned. It will be interesting what his first moves will be.

     

    We will see more cars and a slew of SUV and CUV models to a level never expected from Cadillac. Just consider the ATS, CTS and CT6 as cars done on a moderate budget and the real spending is yet to come.

     

    I think many will be shocked at where this all is going as we will see things here that will really show what GM can do if you let their talented engineers and designers loose.  

     

    As of now the CT6 went from Flagship to just the current top full size model. We will see more dramatic changes now that Mark and his crew won the fight.

     

     

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    If it is S-class size, then this is a big car.  The S-class is over 206 inches long.

     

    What makes this car eagerly anticipated is Cadillac has said they want to be on par with the Germans, and there is no bankruptcy excuse that can be used, that could have been used 5 years ago.  This is their shot into the upper end of the luxury market, which is a place Infiniti, Acura, Cadillac, Lincoln, Volvo, etc have either failed at or not tried to get into that segment.  Even Lexus after 25 years of the LS sells it way cheaper than the European V8 rivals, and the LS in some ways feels like a big Toyota inside, to Drew's point, a lot of the window switches in an LS460 are the same you find in a Camry or Avalon. 

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    Aside from the durability concerns, I'd prefer a K900 any day of the week over an LS.  If I was just leasing for 24 months, Kia's long term reliability wouldn't be my problem.

     

    I do believe Cadillac is shooting for the moon with this one.  They have made some great strides on their interiors. The CTS interior is above the 5-series, GS, Q... whatever and A6 fairly easily.  I think CUE and some shared interior hardware puts it a bit behind E-class, but not by much.

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    This is a lot about nothing IMO. The Elmiraj is clearly linked to the A&S language, but tho the body envelope is a beaut as a big coupe, the details are not refined enough to my eye, falling below those on the ATS & CTS. What I would least like to see is that huge, bland grillwork in the CT6. Overall, I give the Elmiraj a 7 and the Ciel a 9. 

     

     

    I would say more like an 8, but still better than any other automotive design I've seen in years, and a 10, pretty much perfection. The XTS and ELR seem to have more in common with the Elmiraj, not a bad thing either. I do think that the CTS and ATS take their styling cues directly from the Ciel. As does the Escalade, for that matter. In fact.. the Escalade perhaps more so. My hop and dream is that the next SRX is going that way as well. 

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    You have to consider what has been going on inside GM over Cadillac. There has been one group that wanted to make a good car but not fully commit to what it would take to make a great car. Then there was the side that wanted to commit to go all in and give Cadillac all they want and need to make the kind of cars they could if supported properly.

    A sign of this was show to the public when the now CT6 was getting the door handles set. Mark Reuss wanted a better door handle and there were others inside GM [mostly old GM culture types] that wanted a cheaper handle.

    The key point here is we were talking a few bucks more for a much better door handle. And what is the big deal here. Well what is the first thing you touch on a car? A door handle. If you grab one that is plastic or has a casting ridge on it what does it do to your impressions over one that feels like a well designed quality piece.

     

    Cadillac prices are going up as they will be increasing the quality of what they put in. These things are not free but people will pay for them if you provide them with a quality part.

     

    It may not be much more expensive but impressions are what sell quality and perceived quality is what sells cars.

    For Cadillac to win here they need to be not as good but better. Leading the segment and winning the image game takes a better car and time to build that image. Little details like this mirror and other parts all add up.

     

    At one point the XTS was the stepping stone to the CT6. Today with GM's full commitment to a whole slew of better products and Cadillac's own engines it proves the good guys won the argument to this point.

    The key now it to follow through on this. The plans are still fairly new and we will see and hear about models and engines we never though GM would commit to.

     

    With this model we will only be able to gauge Cadillac's progress but not on their final goals. I think many have no clue to what is coming and I think they will be shocked. Johann has been given the keys to a division unlike he has ever held. One that is willing to take big swings from what they had planned. It will be interesting what his first moves will be.

     

    We will see more cars and a slew of SUV and CUV models to a level never expected from Cadillac. Just consider the ATS, CTS and CT6 as cars done on a moderate budget and the real spending is yet to come.

     

    I think many will be shocked at where this all is going as we will see things here that will really show what GM can do if you let their talented engineers and designers loose.  

     

    As of now the CT6 went from Flagship to just the current top full size model. We will see more dramatic changes now that Mark and his crew won the fight.

     

     

     

    If this holds true, and I think it will, we will see a Cadillac that quite possibly not only rivals Benz, but the uber set originally from England as well.

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    The plan is in place and the key now is will GM have the will and leadership to stick with this to completion. It will not be cheap or easy and will take time to complete.

     

    Also outside factors like world economy could stop this in their tracks if the Russia economy collapses and take others with it etc.

     

    They have built an ambitious game plan and one that could work. Now we just have to see if they can pull it off.

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    Cadillac can still do this even with the collapse of Russia and it's supporting countries. MB and BMW need to worry due to the self destructing Socialist of Europe and how many countries there are ready to go bankrupt.

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      Inventories of most of these products were in the 30 – 50 days’ supply range at the beginning of January.
      January Highlights (vs. Jan. 2016)
      GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles was approximately 17.6 million units. GM’s ATPs, which reflect retail transaction prices after incentives, rose $1,200 per unit to $34,500, a new January record.  GM was the only domestic automaker and one of only two full-line automakers to reduce incentives as a percentage of ATP. GM spending was 12.7 percent, down 0.3 points, and the industry average was 12.3 percent, up 1.3 points. Rental deliveries were down 1 percent. Total fleet sales were up 1 percent on a 12 percent increase in Government deliveries and a 1 percent increase in Commercial sales. GM’s fleet mix was 21 percent of total sales. Small business deliveries were up 4 percent. Chevrolet Retail Sales
      The Cruze, up 22 percent, the Volt, up 56 percent, and the Trax, up 40 percent, had their best-ever January retail sales. Total sales were also January records. Spark deliveries were up 40 percent. Bolt EVs, which were available in California and Oregon during the month, had the fastest days to turn in the industry at 7 days. The Tahoe, up 8 percent, and Suburban, up 11 percent, had their best January retail sales since 2008. The Equinox was up 4 percent. The Colorado was up 9 percent for its best January retail sales since 2005. Total sales were also the highest January since 2005. Sales of the Silverado HD pickup were up 32 percent for the truck’s best January retail sales since 2008. Total HD sales were also the best since 2008. Buick Retail Sales
      Crossover deliveries were up 20 percent, driven by higher Encore sales and the first-ever Envision. Average transaction prices were up 9 percent, four times better than the industry average growth. GMC Retail Sales
      Deliveries of the Acadia were up 15 percent. Sierra deliveries were up 2 percent, for the truck’s best retail January sales since 2002. Average transaction prices were up 7 percent, more than three times better than the industry average growth. Cadillac Retail Sales
      Cadillac sales were up more than 1 percent. Crossover deliveries were up 11 percent, on the strength of the new XT5. Total Escalade deliveries were up 10 percent, driven by 7 percent increase in Escalade ESV retail sales. Average transaction prices were the highest in the brand’s history at $55,300, up about $1,000 year over year. GM Momentum Continues to Grow
      In 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, and Chevrolet has been the fastest-growing full-line brand for two consecutive years on a retail basis. Chevrolet grew retail market share in 2015-2016 by almost one full percentage point, which translates to more than 120,000 incremental sales.
      “Our go-to-market strategy in 2017 is the same as 2016,” McNeil said. “We are focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline.”
      GM is optimistic about the year ahead because the economy is strong and the company’s four brands are dramatically expanding their product offerings in fast-growing crossover segments.
      Industry sales are expected to remain at or near record levels, with higher GM retail sales and market share on a year-over-year basis. GM’s deliveries to daily rental companies are expected to decline as a percentage of total sales for the third year in a row. GM will continue to match production with customer demand. Previously announced plans to reduce passenger car production at plants in Lordstown, Ohio and Lansing, Michigan were implemented at the end of January. GM’s operating discipline will help drive continued improvements in brand health and resale values. During January, IHS Markit said GM had the highest overall loyalty to a manufacturer for the second year in a row. Also, Kelley Blue Book gave seven Chevrolet and GMC vehicles awards for outstanding resale value, more than any other manufacturer. Ten all-new or recently redesigned crossovers are expected to drive GM’s 2017 sales results, including two new compact models, which will compete in the industry’s largest segment. Crossover Launches by Brand
      Chevrolet will have the industry’s broadest and freshest lineup of utility vehicles behind the 238-mile range Bolt EV; the 2018 Equinox, which arrives in showrooms soon; and the all-new Traverse, which arrives this summer. At Buick, crossovers are expected to account for as much as 75 percent of retail deliveries, up from 66 percent in 2016, driven by the Encore, Envision and Enclave. GMC, which has the highest average transaction prices of any non-luxury brand, will launch the all-new 2018 Terrain in late summer. It will complement the redesigned Acadia, which went on sale in late summer 2016. Cadillac will benefit from a full year of production of the new XT5 crossover, which is now the second best-selling vehicle in its segment.
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