• Sign in to follow this  
    Followers 0

    Chevrolet To Go After Volkswagen's Diesel Customers With Upcoming Cruze Diesel


    • Chevrolet wants to take Volkswagen's diesel customers

    It may seem odd to try and draw customers who would have gone with a Volkswagen diesel to yours in this current climate. But that is what GM is planning to do when the diesel version of the Chevrolet Cruze arrives next year.

     

    “There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Dan Nicholson, General Motors’ vice president for global propulsion systems to Automotive News.

     

    “They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

     

    But one has to wonder how big that group of customers is. Considering a fair amount of buyers of Volkswagen's TDI models bought it because it was 'clean', we have to think that the group interested in buying one is small. That isn't deterring Nicholson.

     

    “I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”

     

    The new diesel engine will displace 1.6 liters and is expected to produce 136 horsepower and 275 pound-feet of torque.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Well, they'd have to also untie the engine with a specific trim.

     

    That was the disaster with the former Cruze diesel, people who just wanted the epic FE, had to pony up for the highest trim.

     

    Well, with even VW TDI you had to opt for a model above base, but that's not too bad.

    0

    Share this comment


    Link to comment
    Share on other sites

    Be interesting to see if it can produce Monster Fuel Economy or just as good MPG as the Hybrids.

     

    Personally, I think Diesel had it's day and that day is over. Hybrid and EVs time is now.

    1

    Share this comment


    Link to comment
    Share on other sites

     

    *puts ear to tracks*  I hear that little locomotive coming!

    Is it Wheezing or Blowing? ;)

     

    I hear the train a comin'

    It's rolling round the bend

    And I ain't seen the sunshine since I don't know when,

    I'm stuck in Folsom prison, and time keeps draggin' on

    But that train keeps a rollin' on down to San Antone..

    When I was just a baby my mama told me. Son,

    Always be a good boy, don't ever play with guns.

    But I shot a man in Reno just to watch him die

    When I hear that whistle blowing, I hang my head and cry..

     

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites

    “They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”

     

     

     

     

    “They tend to be more tech savvy than the average customer."

     

    Marketing bullshyte.....

    I would assume that these tech savvy folk would go for a Bolt or a Volt more likely than a Cruze Diesel...

     

     

    "And they won’t stop wishing for a diesel."

     

    Well, that part is true...diesel loyalists are a very faithful bunch.

    That aint news to anybody, so there was no need for that marketing bullsyte fluff saying that diesel people are more tech savvy than the average customer...

    Because the way I view it....some diesel people can be quite neanderthal-ic...(I could do MOPAR and Ford diesels, but Ill stick to the Bow Tie guys since this is about the Chevy Diesels Cruze...

    coal-rolling-d-bag-number-69-550x412.jpg

    tumblr_mnbw56gd051rs2nk5o1_1280.jpg

    rolling-coal-lead-628.jpg

     

    Which leads me to the next sentence in the 3 sentence quote:

     

     

     

    "And we’ll go after those customers.”

     

    Im sure its an honest to goodness great business plan to go after a niche market that has been left void because of this VW scandal...and its a SMART business choice to go after these people.

     

    However:

     

    1. Not all VW diesel buyers bought diesels because they LOVE diesels...(look to point #3)

     

    2. Even some hardcore diesel lovers were put off by this scandal...which Chevy says they are more tech savvy, well, they might just switch to the more tech laden Bolt and Volt...shooting themselves in the bloody foot is what this marketing fluff Dan Nicholson is doing...

     

    3.  That is the thing....the REAL hardcore diesel lovers that are supposedly more tech savvy than the rest of us are VW TDi LOVERS and are faithful ONLY TO VOLKSWAGEN....NOT OPEL and CERTAINLY NOT CHEVY!!!

     

     

    Now, I would probably have applauded this move because it really is the smart thing to do to go after a people who now have a void for their next vehicle purchase. I just dont like the marketing PR bullshyte fluffy words chosen.

    Especially when in GM's OWN stable...tech savvy consumers are buying a SECOND GENERATION Volt rather than a VW TDi...

    Edited by oldshurst442
    2

    Share this comment


    Link to comment
    Share on other sites

    Here are more tech savvy diesel folk that are more tech savvy than the rest of us...and these guys are the real deal tech savvy diesel folk.

    The VW TDi tech savvy folk that GM is after:

     

    137598-modifikasi-mobil-fail.jpg

    Image_4554756_308_0.jpg

    651093coalroad.jpg

    0

    Share this comment


    Link to comment
    Share on other sites

    GM should also be stealing potential customers from GTI and RS

    Id honestly aim for that target market rather than the diesel one.

    Why?

     

    1. Honda came back to this market and Ford is doing OK with it in North America while in Europe, this segment is still ballin'

    The segment is hot enough for money to be made and a situation to keep loyalty with the consumers with the Chevy car brand.

    2. Chevy already has the vehicles to lure high tech savvy MPG chasers in the Bolt and Volt.

    3. Like I said, VW TDi faithful prolly wont look at the Chevy Cruze Diesel.

     

    OK...It wont cost GM anything to try though to get the diesel people. But Id try to lure the speedy segment too.

     

    A proper Sonic SS

    A proper Cruise SS

    A turbo ecotec Camaro

     

    A 3 pronged attack in the small turbo 3 or 4 cylinder engine hot hatch, tuner segment  Chevrolet family...

     

    Kinda like this commercial suggested way back when with a Cobalt and a Vette

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites

    well my bigger point was that there is no reason not to be hitting all of those mini-segments as it would cost them very little in terms of investment as the vehicles essentially already exist within their portfolio. The Cruze really only needs a more powerful engine and a sportier suspension. It currently is a compact luxury car for all intents. The Sonic only needs a more powerful engine. Its suspension set-up in the RS is quite doable. This doesn't take away or suggest that the Diesel Cruze should not exist. It is a welcome part of the puzzle. In fact.. the diesel option should also be allowed to avail in the 'Nox and Trax

    0

    Share this comment


    Link to comment
    Share on other sites

    GM should also be stealing potential customers from GTI and RS

    I wish they had the nuts to do to. More hot hatch comparisons are awesome!
    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      With Volkswagen buying back a large chunk of the 2.0L TDIs involved the diesel emission scandal, the question arises of where to store them. The answer according to the German automaker is they are storing them at "regional facilities." One of those regional facilities is the parking lot of the Pontiac Silverdome - former home to the Detroit Lions - in Pontiac, MI. However, the vehicles stored there find themselves in a bit of legal trouble.
      The Oakland Press reports that the City of Pontiac has filed a lawsuit against the owners of Silverdome, the Triple Investment Group for numerous violations in zoning, safety, and a municipal code dealing with the storage of vehicles; "a special exemption permit is needed for parking and exterior storage of vehicles." A hearing was planned last week, but was adjourned.
      “Our client is actively engaged and working with the city. We hope to resolve our differences with the city and we believe we are making good progress and working together. We are still waiting on a schedule for (the hearing) but we are hopeful that we will resolve the differences in the meantime and further hearings won’t be necessary,” said J. Patrick Lennon, a partner at Honigman Miller Schwartz and Cohn, the lawfirm representing Triple Investment Group.
      A Volkswagen spokeswoman told Automotive News the company is talking with their “service provider” to see if all of the permits that allow vehicles to be stored at the Silverdome are up to date.
      Source: The Oakland Press, Automotive News (Subscription Required)
      Pic Credit: WXYZ

      View full article
    • By William Maley
      With Volkswagen buying back a large chunk of the 2.0L TDIs involved the diesel emission scandal, the question arises of where to store them. The answer according to the German automaker is they are storing them at "regional facilities." One of those regional facilities is the parking lot of the Pontiac Silverdome - former home to the Detroit Lions - in Pontiac, MI. However, the vehicles stored there find themselves in a bit of legal trouble.
      The Oakland Press reports that the City of Pontiac has filed a lawsuit against the owners of Silverdome, the Triple Investment Group for numerous violations in zoning, safety, and a municipal code dealing with the storage of vehicles; "a special exemption permit is needed for parking and exterior storage of vehicles." A hearing was planned last week, but was adjourned.
      “Our client is actively engaged and working with the city. We hope to resolve our differences with the city and we believe we are making good progress and working together. We are still waiting on a schedule for (the hearing) but we are hopeful that we will resolve the differences in the meantime and further hearings won’t be necessary,” said J. Patrick Lennon, a partner at Honigman Miller Schwartz and Cohn, the lawfirm representing Triple Investment Group.
      A Volkswagen spokeswoman told Automotive News the company is talking with their “service provider” to see if all of the permits that allow vehicles to be stored at the Silverdome are up to date.
      Source: The Oakland Press, Automotive News (Subscription Required)
      Pic Credit: WXYZ
    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress

      View full article
    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Tesla Officially in Trouble, Business Insider Says!

      To quote Business Insider final comments on Tesla and the Chevy Bolt:
      "Clearly, Tesla would be in less trouble if the Chevy Bolt were a bad car. But it isn't. Teslas have always blown me away. The Bolt blew me away for different reasons. I just hope Tesla is prepared to take this into account." 
      Matthew is a Business Insider senior correspondent who covers transportation and as a fan of Tesla was excited to check out a Chevy BOLT as comparison to the Tesla. On a recent trip to california he took time to visit the closet Chevrolet Dealer to his hotel and this is what he found.
      He states that to borrow Barkley's line, "Tesla is in trouble." You have one of the world's biggest auto companies that is known for killing the electric auto stepping off the sidelines and actually committing considerable resources to building a long range EV where it can afford to lose money on it long term till the market changes. Tesla has 400,000 plus pre-orders, but is burning through cash by the billions and while the launch of the Tesla 3 is near and Tesla still has Sexy much like Apple to an iPhone. Tesla does not have the depth of customer auto experience to pull from and as the author points out, Tesla balance sheet is precarious as it is based on raising funds on a growth story. The author goes onto say that no one will cross shop a Tesla S or X with the Chevy BOLT. They will due to limited options cross shop the Tesla 3 to the Bolt.
      To pull some interesting statements from the story, the author had the following to say:
      "I found it more fun to drive than both the Tesla Model S and the Model X, but not the original Roadster, a much smaller vehicle."
      "The Bolt is plenty fast for most people."
      "GM isn't going to overwhelm Tesla with Bolt sales. I actually think the Model 3 will greatly outsell the Bolt once Tesla's car arrives. However, it's also possible that if the Model 3 is delayed or is slow to ramp up, Chevy will be preparing a mid-cycle refresh of the Bolt before Model 3 sales start to achieve some major momentum. In other words, GM will always be ahead, and the company — barring another massive financial meltdown — will never stop putting the Bolt up against the Model 3."
      BI covered the BOLT in follow stories with the next one being more of an official review that starts off with covering the auto with the following statement: "A platform, not business as usual!" 
      From ride-hailing to ride-sharing, self driving Chevy has delivered an auto for the future that gives GM options on how they build and expand their EV lineup. BI took delivery of their white Premier BOLT just before the blizzard that hit NY. Clearly a compact-crossover-hatchback look, design is what the magazine employees felt it was and is. Surprising the BI reviewers was the amount of cargo the auto can hold and how well it handled 4 people and grocery getting. BI states that GM has told them the next addition to the BOLT lineup will be a larger auto that can accommodate 5 or more people. An exceptionally well executed minimalist design that comes with an interior that feels more premium in comparison to auto's this size in the past from GM that felt clearly parts bin cheap. The review goes on to talk about how setting the front seat for a 6'4" tall driver and getting in the back with room ahead of the knees for the same size person is a nice welcome addition to such a compact auto. Heated steering wheel was welcomed by all. Apple CarPlay and Android Auto kept everyone happily connected to their phone while driving.
      The final statement to quote from the review is as follows:
      "We were impressed with the Bolt, as a car, as an electric car, and as a mobility concept. In many ways, it is GM's post-bankruptcy masterpiece, a real feather in the cap of CEO Mary Barra and her executive team, who took what the company had achieved with its ill-fated EV-1 back in the 1990s and turned it up to 11. 
      I also flat-out loved driving it. I blasted in and out of New York City twice, rocketed around the streets of Gotham, darting through traffic, and cruised along the highways of New Jersey. I also enjoyed just driving it around the quiet streets of the suburb where I live.
      The steering is quick and responsive, and the handling is sharp enough to provide the confidence you need when surfing that sweet EV torque.
      The single-pedal mode is also very cool — I dug not using the brakes at all for extended excursions in my town. After a bit of practice, you get into a kind of Zen state with it. 
      Not a single person asked me about the car, and that can be chalked up to the ho-hum design. But I didn't care. I was lovin' it. Plain and simple, the Bolt is fun."
      Here is where we have overlap between story #2 and Story #3 which covers the 7 Killer Features:
      Dual Screens- 10.2" touch screen infotainment center & an 8" drivers console display which are totally customizable. Auto's wireless charging console. BOLT App allowing you to be connected to your auto at all times. Five cameras: front, rear, side mirrors and their 360 camera. 9hr full charge time from a 240 volt charger. 25 miles per hour, faster with Level 3 DC charging. Lane Keep assist feature. Modern Seat design allowing for maximum space inside. Over all these writeups show that GM has delivered a superior auto to the Prius, Leaf, 500e, etc. The future will be bright for the BOLT as GM move the platform forward.

      BI Story #1
      BI Story #2
      BI Story #3
  • Recent Status Updates

  • Who's Online (See full list)