It may seem odd to try and draw customers who would have gone with a Volkswagen diesel to yours in this current climate. But that is what GM is planning to do when the diesel version of the Chevrolet Cruze arrives next year.
“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Dan Nicholson, General Motors’ vice president for global propulsion systems to Automotive News.
“They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”
But one has to wonder how big that group of customers is. Considering a fair amount of buyers of Volkswagen's TDI models bought it because it was 'clean', we have to think that the group interested in buying one is small. That isn't deterring Nicholson.
“I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”
The new diesel engine will displace 1.6 liters and is expected to produce 136 horsepower and 275 pound-feet of torque.
Source: Automotive News (Subscription Required)