Editor/Reporter - CheersandGears.com
June 4, 2012
Chrysler design chief Ralph Gilles says design changes are coming for future Chrysler products. The current lineup is known for their boxy design aesthetic, but Gilles says that's not in line with the industry.
Speaking at the annual Mackinac Policy Conference, a gathering of Michigan political and business leaders, Gilles says aerodynamics are becoming an important design aspect. He uses the Audi A7 and the new Toyota Avalon as vehicles that can have the aerodynamic design usually associated with sports cars.
"The wind is starting to sculpt these vehicles," Gilles said.
Gilles said Chrysler will be abandon the boxy look and go for a sleeker look, starting with the next generation 200 and 300.
"We'll have no choice but to be some of the most wind-swept vehicles that you've ever seen."
How does Chrysler plan to accomplish this? Gilles told reporters that his design team spends between 200-300 hours in the wind tunnel, analyzing the aerodynamics during the vehicle's design stage. Chrysler has also been putting more emphasis on hiring people with experience in fluid dynamics to help further their understanding on aerodynamics.
Source: Automotive News (Subscription Required)