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  • William Maley
    William Maley

    By William Maley •

    Sergio Marchionne Asks You To Pass On The Fiat 500e

      Please Don't Buy A 500e. - Sergio Marchionne

    When was the last time you ever heard the CEO of a major automaker say don't buy our car? Never? Well Fiat Chrysler Automobiles' CEO Sergio Marchionne may be the first one.

    Reuters reports that Marchionne told an audience at the Brookings Institution in Washington D.C. last week that anyone considering the Fiat 500e should not buy it.

    "I hope you don't buy it because every time I sell one it costs me $14,000. I'm honest enough to tell you that," said Marchionne. "I will sell the (minimum) of what I need to sell and not one more."

    So why did FCA build the 500e in the first place then? It comes down to the California Air Resources Board mandate which requires the six automakers selling the most cars in the state to sell vehicles with no tailpipe emissions at all from 2012 through 2017. Vehicles such as the 500e are known as compliance vehicles.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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    ocnblu

    If anyone still does not believe that California is full of Looney Toons, I feel sorry for them. This is a MONUMENTAL waste of automakers' resources. RIDICULOUS and ASININE. :rolleyes:

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    G. David Felt

    Funny for the repost of this, guess I should have posted my original on this in the Fiat news rather than the Italians.

    http://www.cheersandgears.com/topic/83314-sergio-marchionne-says-do-not-buy-500e-we-loose-money/#entry745715

    My question still stands, if Electric is so much better, then why do we not see more and better options for pure electric and yet CNG is growing with a ton of choices?

    Second question is the debate over the green house gas production and the toxic waste from the battery creation. Is it better to produce these battery packs with their toxic waste from production and large initial green house gas output or burn some alternative fuel?

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    FAPTurbo

    It's not the California government's fault that FIAT wasn't capable of building a cost-effective electric car. This is entirely FIAT's problem and Sergio is too embarrassed to admit it. They're the ones who made a $33K subcompact.

    Tesla and Nissan are making money on their electric cars. FIAT is just bad at business.

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    G. David Felt

    It's not the California government's fault that FIAT wasn't capable of building a cost-effective electric car. This is entirely FIAT's problem and Sergio is too embarrassed to admit it. They're the ones who made a $33K subcompact.

    Tesla and Nissan are making money on their electric cars. FIAT is just bad at business.

    Totally agree with this, it is only a matter of time before the union controlled FIAT will die. They are terrible quality controlled products forced on the world to just accept and deal with it.

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    A Horse With No Name

    It's not the California government's fault that FIAT wasn't capable of building a cost-effective electric car. This is entirely FIAT's problem and Sergio is too embarrassed to admit it. They're the ones who made a $33K subcompact.

    Tesla and Nissan are making money on their electric cars. FIAT is just bad at business.

    Totally agree with this, it is only a matter of time before the union controlled FIAT will die. They are terrible quality controlled products forced on the world to just accept and deal with it.

    One has to wonder what sane person wants a car the size of a golf cart with the crash worthy ness of a brown paper bag.

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    G. David Felt

    It's not the California government's fault that FIAT wasn't capable of building a cost-effective electric car. This is entirely FIAT's problem and Sergio is too embarrassed to admit it. They're the ones who made a $33K subcompact.

    Tesla and Nissan are making money on their electric cars. FIAT is just bad at business.

    Totally agree with this, it is only a matter of time before the union controlled FIAT will die. They are terrible quality controlled products forced on the world to just accept and deal with it.

    One has to wonder what sane person wants a car the size of a golf cart with the crash worthy ness of a brown paper bag.

    No one that values quality of life of loved ones, friends and family would risk people in these subcompacts. For all the Green tree huggers that talk about saving the world, what is the price you put on the life of a loved one or what I would call quality of life in living if you have to be in a wheel chair or rely on others to do things for you.

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    2QuickZ's

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    Alright, I can obviously sense you are a FCA hater from your many, many posts but you are just plain wrong on the Durango. Wrong, wrong, wrong. It is consistently rated very well by all the car mags, FCA is selling quite a few of them and everybody I know that has one LOVES it. That includes my sister-in-law (pre-refresh 2013) and my parents (post refresh 2014). Perhaps you haven't been in one made since 2011? I personally wouldn't touch one made before that but 2011+ models are very nice.

    There are a number of FCA products you could rightfully refer to as a disaster but the current Durango is not one of them.

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    regfootball
    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    Not a FCA fan here ......we should have saved Pontiac and Saturn

    Durango might be an ok drive but it sure is dull inside and out

    I think I'd trust vw before Chrysler

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    A Horse With No Name

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    Not a FCA fan here ......we should have saved Pontiac and Saturn

    Durango might be an ok drive but it sure is dull inside and out

    I think I'd trust vw before Chrysler

    Pretty much this.

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    Alright, I can obviously sense you are a FCA hater from your many, many posts but you are just plain wrong on the Durango. Wrong, wrong, wrong. It is consistently rated very well by all the car mags, FCA is selling quite a few of them and everybody I know that has one LOVES it. That includes my sister-in-law (pre-refresh 2013) and my parents (post refresh 2014). Perhaps you haven't been in one made since 2011? I personally wouldn't touch one made before that but 2011+ models are very nice.

    There are a number of FCA products you could rightfully refer to as a disaster but the current Durango is not one of them.

    In all fairness to Chryselr, no I have not been in one post 2011. Maybe I will check one out.

    Edited by A Horse With No Name
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    G. David Felt

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    WRONG - Do not pass go, Do not collect $200. The Durango had problems as a full size for the second generation but the first and the 3rd or current Durango are a success and this was way before Fiat really got involved. After this generation then you can blame Fiat if the Durango go south. But right now the current Durango and if they built a Hybrid like the Volt on the Durango would be a success.

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    2QuickZ's
    Not a FCA fan here ......we should have saved Pontiac and Saturn

    Durango might be an ok drive but it sure is dull inside and out

    I think I'd trust vw before Chrysler

    Well, I owned a 2007 Saturn Aura and a 2008 Saturn Vue when GM announced they were folding the brand and I have always been a big Pontiac fan so I wasn't thrilled when they were both killed. I guess I could also throw in that I have had three 2005+ Saab's, including a 2007 9-5 when they sold Saab. Apparently my interest in a GM brand helps kill it. lol Let's hope my Cruze purchase doesn't lead to the death of Chevrolet.

    All kidding aside, though, I think it was right to kill those two brands as opposed to all of Chrysler. Chrysler going under would have put a lot more people out of work than two brands dying plus I am a firm believer having fewer brands will make GM stronger. Much like you (and many other people) I was surprised they picked Buick over Pontiac but all I can say about that is... China.

    Do you really think the Durango is dull inside and out? To each their own, I guess. I personally feel it is one of the better looking SUV's on the market right now. The interior isn't as nice as the GC's but it's still pretty nice. Out of curiosity, what do you like better for the price?

    In all fairness to Chryselr, no I have not been in one post 2011. Maybe I will check one out.

    As dfelt stated the current generation GC and Durango were actually started under Cerberus. They both are huge improvements over their predecessors IMO and the MY14 refresh enhanced them both even more. If you are bored one day, you may want to swing by your local dealership and check a Durango out. You may still hate it but I wouldn't be surprised if you wound up liking it. Either way, it is always fun to stop at the dealership and check new cars out! :)

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    A Horse With No Name

    Let me clarify hate...I used to work with a guy named Tony who was a huge Cowboys fan, he just loved Dallas. We worked together for several years and I gave him crap about the Cowboys every single day...but also loved him like a brother.

    I do not mean to offend. Perhaps a better way of putting things would just be to say that I am frustrated by some Chrysler products that don't quite seem to get it all the way right. Followed a sweetly detailed 300C home tonight, thought of this thread.

    I will work on having a more open mind and being less negative. There are plenty of negative people on other forums...I will stop being an ass here.

    ...and I will have to check out that Durango!

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    2QuickZ's

    Let me clarify hate...I used to work with a guy named Tony who was a huge Cowboys fan, he just loved Dallas. We worked together for several years and I gave him crap about the Cowboys every single day...but also loved him like a brother.

    I do not mean to offend. Perhaps a better way of putting things would just be to say that I am frustrated by some Chrysler products that don't quite seem to get it all the way right. Followed a sweetly detailed 300C home tonight, thought of this thread.

    I will work on having a more open mind and being less negative. There are plenty of negative people on other forums...I will stop being an ass here.

    ...and I will have to check out that Durango!

    I don't get offended by your comments and I don't think you were being an ass! :) You are entitled to your opinions even if folks don't agree with them. Like I said, there are still a number of FCA products that deserve to be picked on. I just think you picked on the wrong one! :D I really do think you will like the latest generation(or at least have a much more positive impression) if you check one out.

    IMO pretty much every automaker makes at least one product that deserves a little bashing.

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    Drew Dowdell

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    The latest Durango is great. I just took one on a 450 mile trip and averaged 28.6 mpg from the V6/8-speed/RWD

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    A Horse With No Name

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    The latest Durango is great. I just took one on a 450 mile trip and averaged 28.6 mpg from the V6/8-speed/RWD

    Wow.

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    G. David Felt

    Let me clarify hate...I used to work with a guy named Tony who was a huge Cowboys fan, he just loved Dallas. We worked together for several years and I gave him crap about the Cowboys every single day...but also loved him like a brother.

    I do not mean to offend. Perhaps a better way of putting things would just be to say that I am frustrated by some Chrysler products that don't quite seem to get it all the way right. Followed a sweetly detailed 300C home tonight, thought of this thread.

    I will work on having a more open mind and being less negative. There are plenty of negative people on other forums...I will stop being an ass here.

    ...and I will have to check out that Durango!

    I don't get offended by your comments and I don't think you were being an ass! :) You are entitled to your opinions even if folks don't agree with them. Like I said, there are still a number of FCA products that deserve to be picked on. I just think you picked on the wrong one! :D I really do think you will like the latest generation(or at least have a much more positive impression) if you check one out.

    IMO pretty much every automaker makes at least one product that deserves a little bashing.

    Totally agree with this, I also do not think you or anyone is being an ass, just the wrong product chosen. All Auto Companies have bad products, the Durango right now is a pretty sharp solid SUV./CUV

    Given their product development, Fiat/Chrysler should consider making pot holders or gardening tools rather than automobiles. A Durango is pretty much a disaster, electric or gas powered.

    The latest Durango is great. I just took one on a 450 mile trip and averaged 28.6 mpg from the V6/8-speed/RWD

    Very cool to hear about the awesome Mileage.

    Also Cool Avatar Pic! :D

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      Yes. Ferrari was always a company selling towards the top tier rich.  I am not sure about Porsche's marketing after 1945, but I do know that Porsche wanted to go up market, really up market,  to sell to the rich in the late 1990s.    Rolex watches were always expensive.  But not always being a  chic jewellery accessory.  Rolex watches were expensive time pieces because they were highly precise time pieces meant for professions that required time pieces that were precise in time telling. Also, Rolexes were also engineered to be tough and not break in those job environments. Therefore the high price tags of them were because the high standard of engineering that went into them.  The value of the brand went up because of the people that bought them praised them. It was after the quartz movement of the 1960s and 1970s that Rolex needed to re-invent themselves as battery powered watches were MORE precise ate their lunch. So...like many other "swiss" automatic watch makers launched their new image as luxury time pieces. It was easy for Rolex to do as Rolex was coveted as a great engineered watch to begin with.   Like I said...its a boys club that they want to be known as and bought by (rich) people that have bought into that boys club mentality.  It aint for you or for @ccap41.   Even if you or @ccap41 had the money, its obvious that you guys have not fallen for this marketing gimmick.  Its barely for me either.  1. I cant afford Ferraris, Porsches or Rolexes. 2. I do not want to be in a Porsche Boys club.  I like Porsches and all, but Im not in their camp.  Not because of the boys club marketing schemes. Its just that I am not a rabid Porsche guy fanatic.  3. If I had 1% money, I am not sure Id be a Ferrari guy either.  After deep thought, I am more of a Ferrari guy than I am a Porsche guy.  But maybe not enough for me to fall for this kind of sales scheme either. 4.  Rolex...   I do like a Rolex.  But I am not one to boast about what kind of time piece Im wearing. So...nix me on that club as well. 5. It looks like I am aligned with you and @ccap41's take on this, but with me, I shrug it off.  I see why the companies want to go down this road. And I see why there are some people...rich people...that do not mind giving their monies away to these companies. And at the end of the day, its what makes them happy and superior to the rest of us as we do not have the time or money or will to buy into any of this. And kudos for them for buying into that lifestyle.    At the end of the day, whether we are talking about Ferrari or Porsche or Rolex, some of their product, past and present, have been REALLY REALLY EXCELLENT product. Whether we are talking about looks and style or engineering and technology, all 3 have styled and engineered awesomeness.  We could talk about their products that were failures, but wouldnt that signal some sort of sour grapes analogy on our part? Its a company's right to mold their brand image as they wish.   Whether we agree to it as individuals is irrelevant. What is relevant though is how collectively we ALL feel about it.  In Ferraris case its a huge success. Porsche and Rolex have to work on it just a tad more. But I feels its successful.  If there is a downfall for Porsche, I think it has more to do with their decisions to being a sports car maker ALONGSIDE being a (rich) family grocery getter/soccer mom SUV maker.  The failure of having two opposing identities is killing Porsche.  And it is a double edged sword.  On the one hand, if not for the SUVs, Porsche would have been gone by the early 2000s.  The inevitable was prolonged?  Rolex... Too many boutique time piece makers have propped up in the last 15 years that took their place in some areas of the really expensive realm.  Quartz time pieces keep on being a nuisance to them. This time around its the fashion watch trend. The name brand watch sellers like Michael Korrs and Hugo Boss and even Porsche that have taken some of Rolexes market share.  The advent of smart watches also hurts them.  So they decided to change it up in the sales realm.  Are there enough Rolex worshippers out there that will buy cheaper Rolexes or older models just to get that one highly anticipated limited edition time piece? Well...although watches are strictly fashion devices today, there are more than enough fashionable time pieces around for people to by-pass Rolex fandom.  Some have their own unique look to them and are sought after and some just emulate Rolex but watch brand snobs are too few today so Rolex has a steep hill to climb because most people that wear watches dont give a shyte what kind of watch you wear.  Unlike cars, car snobbery actually still exits...  Hence why Ferrari is still king of the douchiness and going on strong. Stronger than ever Id say.    

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