• Sign in to follow this  
    Followers 0

    Ford Standing By Fiesta, Despite Sales Slide


    William Maley

    Staff Writer - CheersandGears.com

    August 15, 2012

    When Ford launched the Fiesta in the United States in 2010, they had very high hopes for it. However, the Fiesta has been seeing its sales dip.

    So far this year, Fiesta sales are down 25% to 35,385 vehicles. The reason? Consumers are flocking to the Fiesta's big brother, the Focus. So far in 2012, the Focus has seen its sales go up by 31% to 147,877 vehicles.

    Ford is standing behind the Fiesta, despite the sales slide.

    “The small-car segment, given its size, the largest in the industry, is large enough for two vehicles,” said Erich Merkle, Ford’s U.S. sales analyst.

    Source: Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    True there is room for the compact Focus and the subcompact Fiesta, but is it really due to the Focus eating Fiesta lunch and that Most Americans still want something bigger than a SubCompact?

    I suspect with the big gains that US auto makers have made in quality and the fact that some amazing better options from GM, Dodge and others like KIA and Hyundai that this is more driven by customer desires and a need for ford to do a refresh of the 2 year old auto.

    0

    Share this comment


    Link to comment
    Share on other sites

    I saw this version of the fiesta way back when I saw the unveiling of the Chevy Cobalt at the LA auto show. The design is tired. It took Ford too long to bring it to market and it desperately needs a refresh. Next to the Focus it looks like chopped liver. I think they can restyle it and get people interested again. A 3 door hatch would be nice or a 2 door coupe.

    1

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Today's Birthdays

    1. Nick
      Nick
      (30 years old)
  • Who's Online (See full list)

    There are no registered users currently online