Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Ford To Build Electric Vehicles in China As Part of A New Venture

      Another joint venture comes to light


    Ford has announced a new joint venture with Chinese automaker Zotye on affordable electric vehicles for the Chinese market.

    Named Zotye Ford Automobile, the venture will see the two automakers develop and manufacture electric vehicles for a new brand. Ford and Zotye will be investing a total of 5 billion RMB (about $756 million) on this venture. Part of that investment will go towards a new manufacturing plant in the Zhejiang Province. The two automakers will also work on mobility solutions.

    “We are delighted to have signed this joint venture agreement with Zotye to form our third joint venture automotive company in China. Subject to regulatory approval, Zotye Ford will introduce a new brand family of small all-electric vehicles," said Peter Fleet, Ford group vice president and president of the Asia Pacific region.

    Zoyte knows a thing or two about selling EVs in China. The company has sold 22,500 small EVs within the first 10 months of the year. Zoyte is also very infamous for building the T700 which is a copy of the Porsche Macan crossover.

    Source: Ford
    Press Release is on Page 2


    FORD AND ZOTYE SIGN DEFINITIVE JV AGREEMENT IN CHINA TO MEET GROWING DEMAND FOR ALL-ELECTRIC VEHICLES

    • Ford and Zotye signed a definitive joint venture agreement to establish Zotye Ford Automobile Co. Ltd., a new 50:50 joint venture that will offer a range of stylish and affordable electric vehicles for consumers in China
    • Pending regulatory approval, the new JV will develop and manufacture all-electric vehicles under a new Chinese brand
    • Zotye Ford also plans to build a new manufacturing plant in Zhejiang Province. A new dedicated sales and service network also will be established
    • Ford and Zotye also will explore the opportunity to offer new mobility services in China to help provide solutions for emerging transportation challenges

    Beijing, Nov. 8, 2017 -- Ford Motor Company and Zotye today reached a definitive agreement to establish Zotye Ford Automobile Co., Ltd., a new 50:50 joint venture that will offer a range of stylish and affordable all-electric vehicles for consumers in China under a new indigenous brand.

    The agreement was signed in Beijing today by Peter Fleet, Ford group vice president and president, Ford Asia Pacific, and Ying Jianren, chairman of Tech-New Group Ltd. and board director of Zotye Auto.

    Pending regulatory approval, the new JV will design, build, market and distribute all-electric passenger vehicles for China, the world’s leading electric vehicle market. The establishment of the JV is a key step by Ford towards realizing its vision of a cleaner, more environmentally-sustainable future. The new JV will leverage a combined investment of 5 billion RMB (approximately U.S. $756 million).

    The new JV builds upon Ford’s ambitious China electrification strategy. Ford announced earlier this year that at least 70 percent of Ford-branded vehicles sold in the country will offer electrified powertrain options by 2025.

    Zotye Ford plans to build a dedicated product research and development center as well as its own sales and services network. A new manufacturing plant for the JV will be constructed in Zhejiang Province. The all-electric vehicles produced by the JV will be sold under a new Chinese brand designed to meet Chinese consumers’ aspirations for electric vehicles.

    “We are delighted to have signed this joint venture agreement with Zotye to form our third joint venture automotive company in China. Subject to regulatory approval, Zotye Ford will introduce a new brand family of small all-electric vehicles," Fleet said. "We will be exploring innovative vehicle connectivity and mobility service solutions for a new generation of young city-dwelling Chinese customers."

    In addition to the new JV, Ford and Zotye will explore offering mobility services to consumers in China as local demand for such solutions continues to grow.

    Through this new JV, Ford commits to actively support the advancement of a more environmentally sustainable auto industry in China through local research and development as well as domestic production of all-electric vehicles.

    Zotye Auto is a pioneer in the Chinese all-electric vehicle segment. It is the market leader in China’s all-electric small vehicle segment and sold more than 22,500 all-electric vehicles year-to-date through October, representing a growth of over 14 percent year-over-year. The JV will benefit from Zotye’s expertise in designing and commercializing EVs in China, and Ford’s global product development and technology capabilities.

    “This is an important day for Zotye as we partner with Ford to help advance the growth of the Chinese auto industry,” said Zotye’s Ying. “We will work closely together to help meet Chinese consumers’ growing demand for electric vehicles.”

    Upon its establishment, the new JV will expand Ford’s footprint in China. Ford already operates successful vehicle joint ventures with Changan Ford Automobile Corporation, Ltd. and Jiangling Motors Corporation. Ford will continue working closely with its JV partners to develop and manufacture New Energy Vehicles to meet rising consumer demand in China during the impending electrification phase of the Chinese auto industry.


    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Rivian has opened a new 8 stall 350kW fast charger station at Lynnwood mall plus a 9th Handicap fast charge stall. Seems when remote service is being done they are tagged red as two of the units are. They take credit or debit cards on top of if you setup a Rivian app account.  There are now over 100 fast charge stations within a 5 mile radius of where I live.
    • Happy Birthday!!! Cheers!!!  
    • Yes. Ferrari was always a company selling towards the top tier rich.  I am not sure about Porsche's marketing after 1945, but I do know that Porsche wanted to go up market, really up market,  to sell to the rich in the late 1990s.    Rolex watches were always expensive.  But not always being a  chic jewellery accessory.  Rolex watches were expensive time pieces because they were highly precise time pieces meant for professions that required time pieces that were precise in time telling. Also, Rolexes were also engineered to be tough and not break in those job environments. Therefore the high price tags of them were because the high standard of engineering that went into them.  The value of the brand went up because of the people that bought them praised them. It was after the quartz movement of the 1960s and 1970s that Rolex needed to re-invent themselves as battery powered watches were MORE precise ate their lunch. So...like many other "swiss" automatic watch makers launched their new image as luxury time pieces. It was easy for Rolex to do as Rolex was coveted as a great engineered watch to begin with.   Like I said...its a boys club that they want to be known as and bought by (rich) people that have bought into that boys club mentality.  It aint for you or for @ccap41.   Even if you or @ccap41 had the money, its obvious that you guys have not fallen for this marketing gimmick.  Its barely for me either.  1. I cant afford Ferraris, Porsches or Rolexes. 2. I do not want to be in a Porsche Boys club.  I like Porsches and all, but Im not in their camp.  Not because of the boys club marketing schemes. Its just that I am not a rabid Porsche guy fanatic.  3. If I had 1% money, I am not sure Id be a Ferrari guy either.  After deep thought, I am more of a Ferrari guy than I am a Porsche guy.  But maybe not enough for me to fall for this kind of sales scheme either. 4.  Rolex...   I do like a Rolex.  But I am not one to boast about what kind of time piece Im wearing. So...nix me on that club as well. 5. It looks like I am aligned with you and @ccap41's take on this, but with me, I shrug it off.  I see why the companies want to go down this road. And I see why there are some people...rich people...that do not mind giving their monies away to these companies. And at the end of the day, its what makes them happy and superior to the rest of us as we do not have the time or money or will to buy into any of this. And kudos for them for buying into that lifestyle.    At the end of the day, whether we are talking about Ferrari or Porsche or Rolex, some of their product, past and present, have been REALLY REALLY EXCELLENT product. Whether we are talking about looks and style or engineering and technology, all 3 have styled and engineered awesomeness.  We could talk about their products that were failures, but wouldnt that signal some sort of sour grapes analogy on our part? Its a company's right to mold their brand image as they wish.   Whether we agree to it as individuals is irrelevant. What is relevant though is how collectively we ALL feel about it.  In Ferraris case its a huge success. Porsche and Rolex have to work on it just a tad more. But I feels its successful.  If there is a downfall for Porsche, I think it has more to do with their decisions to being a sports car maker ALONGSIDE being a (rich) family grocery getter/soccer mom SUV maker.  The failure of having two opposing identities is killing Porsche.  And it is a double edged sword.  On the one hand, if not for the SUVs, Porsche would have been gone by the early 2000s.  The inevitable was prolonged?  Rolex... Too many boutique time piece makers have propped up in the last 15 years that took their place in some areas of the really expensive realm.  Quartz time pieces keep on being a nuisance to them. This time around its the fashion watch trend. The name brand watch sellers like Michael Korrs and Hugo Boss and even Porsche that have taken some of Rolexes market share.  The advent of smart watches also hurts them.  So they decided to change it up in the sales realm.  Are there enough Rolex worshippers out there that will buy cheaper Rolexes or older models just to get that one highly anticipated limited edition time piece? Well...although watches are strictly fashion devices today, there are more than enough fashionable time pieces around for people to by-pass Rolex fandom.  Some have their own unique look to them and are sought after and some just emulate Rolex but watch brand snobs are too few today so Rolex has a steep hill to climb because most people that wear watches dont give a shyte what kind of watch you wear.  Unlike cars, car snobbery actually still exits...  Hence why Ferrari is still king of the douchiness and going on strong. Stronger than ever Id say.    
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search