Ford will soon be joining General Motors in reporting sales every quarter. Automotive News is reporting that Ford will transition to a quarterly call and release of sales numbers beginning in April. The company will still be proving monthly sales numbers to various data agencies.
"We feel it's kind of transitioning to more of an industry standard. We think the intense focus on month-to-month numbers is just not how we want to run the business. We believe quarterly will provide great transparency," said Mark LaNeve, Ford's vice president of U.S. marketing, sales and service during a call with analysts and the media.
Various analysts have cautioned that moving to quarterly reporting may lead "less transparency and more speculation and errors," especially if some automakers still report monthly.
Source: Automotive News (Subscription Required)