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    William Maley

    Ford Will Finally Reveal What Cars Will Be Cut Later This Year

      We're getting closer to finding out what models will be cut by Ford

    Since last year, we've been hearing various rumors of Ford cutting a number of passenger cars. In October, Ford CEO Jim Hackett said various cuts were incoming, including ones for the vehicle lineup. This would be part of a $7 billion shift of development funds from passenger cars to SUVs/Trucks. At the time, Ford wouldn't say what vehicles would be cut.

    During Ford's fourth-quarter and 2017 earnings call, Hackett said details about which models would be cut would finally be revealed later this year. Analysts hoping to get an answer were frustrated by this news.

    Ford has already ended production of the C-Max Energi late last year and is planning to end production of the C-Max Hybrid sometime later this year. Other models that have been rumored to be cut include the Fiesta, Taurus, and recently the Fusion

    Source: Automotive News Europe (Subscription Required)



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    Shot themselves in the foot as making that statement in their earnings call already has depreciated these unsold new auto's. People are now wondering if they should even bother looking at them. Bad move Ford.

    Best thing I think they could do is make a positive marketing message about a great time to buy X, Y and Z Auto's for a real deal!

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    And the MKT also..

    10 minutes ago, smk4565 said:

    Probably cutting Fiesta, Focus, Fusion, Taurus, Flex.  Adding Bronco, Ranger and a sub Ecosport SUV.

    That would be cutting all the cars except for Mustang, MKZ and Continental...don't think they will go that far...MKT will go if Flex goes, I would think. 

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    33 minutes ago, smk4565 said:

    Probably cutting Fiesta, Focus, Fusion, Taurus, Flex.  Adding Bronco, Ranger and a sub Ecosport SUV.

     

    22 minutes ago, Cubical-aka-Moltar said:

    And the MKT also..

    That would be cutting all the cars except for Mustang, MKZ and Continental...don't think they will go that far...MKT will go if Flex goes, I would think. 

    Yet with the multi billion investment in EV's do not be surprised if they do cut that deep to make room for the new EV family.

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    Didn't GM do this dumb shit 20 years ago? I get producing more CUVs but there is still a huge level of car lovers out there. Autonomous driving added to this will kill the average enthusiast buyer. 

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    If they drop all of their sedans, it's basically them giving up and saying they can't compete with the Asians. Which is sad. 

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    11 hours ago, dfelt said:

     

    Yet with the multi billion investment in EV's do not be surprised if they do cut that deep to make room for the new EV family.

    That's actually a very good point. Here I'm thinking, "why would they cut all 4 cars???" but if two are getting replaced with EVs, then it doesn't matter. 

    It would seem odd to get rid of the fusion before an EV replacement comes out though, and the Focus. Those seem to have a pretty solid name behind them and still sales high enough one would think they're profitable. 

    Just now, Cubical-aka-Moltar said:

    If they drop all of their sedans, it's basically them giving up and saying they can't compete with the Asians. Which is sad. 

    Or that the investment isn't worth it because car sales have absolutely tanked the last few years. 

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    1 minute ago, ccap41 said:

    That's actually a very good point. Here I'm thinking, "why would they cut all 4 cars???" but if two are getting replaced with EVs, then it doesn't matter. 

    It would seem odd to get rid of the fusion before an EV replacement comes out though, and the Focus. Those seem to have a pretty solid name behind them and still sales high enough one would think they're profitable. 

    Or that the investment isn't worth it because car sales have absolutely tanked the last few years. 

    Or a sign that they are incompetent at managing product budgets and costs.

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    1 minute ago, Cubical-aka-Moltar said:

    Or a sign that they are incompetent at managing product budgets and costs.

    Or a million other reasons why not to sell a car. Automotive margins are usually pretty tight to begin with then cars are even worse as they're cheaper. 

    They screwed up ~10 years ago not consolidating platforms and making more flexible platforms. 

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    21 minutes ago, ccap41 said:

    That's actually a very good point. Here I'm thinking, "why would they cut all 4 cars???" but if two are getting replaced with EVs, then it doesn't matter. 

    It would seem odd to get rid of the fusion before an EV replacement comes out though, and the Focus. Those seem to have a pretty solid name behind them and still sales high enough one would think they're profitable. 

    Or that the investment isn't worth it because car sales have absolutely tanked the last few years. 

    My gut tells me they will announce all these product cuts but not actually kill them off yet but produce them as legacy products till they are ready to cut over to the EV product replacing it.

    Kinda how GM did the Malibu and Ford with the F150. We are seeing so many Legacy products hang around for 1-2 years. 

    Agree that with a couple hundred thousand units selling yearly, they could milk it for 12-18 months till they are ready to go EV production, then kill it, change over the assembly line with a 6 month shutdown and then Boom. EV product production.

    2 hours ago, Cmicasa the Great said:

    Didn't GM do this dumb shit 20 years ago? I get producing more CUVs but there is still a huge level of car lovers out there. Autonomous driving added to this will kill the average enthusiast buyer. 

    Yes Ford has FAILED in the consolidation of Platform game. But as I stated below, I can see them announcing a large level of product end of life and then move into a 12-18 month Legacy production till they are ready to replace it with an EV model.

    Will stop by and talk to the local Ford dealer as they are remodeling and have a large area with trenches in the ground. I am thinking it will be a large outside fast charging lot for the new EV family coming.

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    6 minutes ago, dfelt said:

    My gut tells me they will announce all these product cuts but not actually kill them off yet but produce them as legacy products till they are ready to cut over to the EV product replacing it.

    Kinda how GM did the Malibu and Ford with the F150. We are seeing so many Legacy products hang around for 1-2 years. 

    Agree that with a couple hundred thousand units selling yearly, they could milk it for 12-18 months till they are ready to go EV production, then kill it, change over the assembly line with a 6 month shutdown and then Boom. EV product production.

    I could see something like that. It isn't like they said they're cutting them off as of the announcement just that some vehicles are getting cut. 

    It would be nice to see them go full on with their EVs because the half-ass stuff they've done so far hasn't been worth a damn. The C-Max wasn't terrible but it's range and awkward body of a car/hatch/cuv just couldn't appeal to too many people. A true EV car that's midsize would be very welcoming. 

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    From Fords Communication Director which would go with my thinking above:

    Christin Baker, provided the following statement:

    We are driving carbon reductions with more hybrids, plug-in hybrids and battery electric vehicles. Last week, we announced we are investing $11 billion to put these new electric vehicles on the road.

    Specifically, by 2022, we will have 16 battery electric vehicles and 24 plug-in hybrids and regular hybrids for a total of 40 electrified vehicles.

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    And yet they are WAY ahead of any hope for a market beyond impractical dreamers.  And there are not enough of those to sustain the company.  They don't sell now, they won't sell in 4 years.  WHO is going to buy all this silliness?  And with aluminum going up and up in price as a commodity... it could easily become a doomsday scenario for Ford when they'll be depending even more on trucks.

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    1 minute ago, ocnblu said:

    And yet they are WAY ahead of any hope for a market beyond impractical dreamers.  And there are not enough of those to sustain the company.  They don't sell now, they won't sell in 4 years.  WHO is going to buy all this silliness?  And with aluminum going up and up in price as a commodity... it could easily become a doomsday scenario for Ford when they'll be depending even more on trucks.

    Or you can stay like an Ostrich with his head in the sand and deluid yourself that EVs have no valid need in today's society and yet many will Dump ICE auto's the moment there are more options for a less maintenance required appliance to drive daily to and from work.

    There are plenty of options to Aluminum and the hold back is just that simple, options for variety auto's. This has always been and with China Dictating the type of auto's, the days are over for US Leadership dictating what people drive. 

    Enjoy your delusion as the future is EV's that do not require all the maintenance of ICE auto's and with a plethora of options coming, people will dump the ICE for EV faster than many realize.

    Fact is regardless of the powertrain, there will always be a need for repair shops as humans are inherently lazy. The bulk of people want simpler transportation and it is coming with the EV from a powertrain standpoint but accidents will keep you employed as you have to fix them still.

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    They are fools if they cut the Focus and Fusion, and both those cars could continue on with an electric motor instead of a gas motor.  I think coming up with a new model name for an electric car isn't the way to go, when you already has established names.   

    But these are the people that killed the Taurus when it was their #1 selling car, gave us the Five Hundred, gave us the Freestyle after introducing the equally terrible Freestar so that customers could get the 2 confused.   They killed the Continental, only to bring it back because the MKS was a total flop.   So not the best track record here.

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    1 hour ago, dfelt said:

    Or you can stay like an Ostrich with his head in the sand and deluid yourself that EVs have no valid need in today's society and yet many will Dump ICE auto's the moment there are more options for a less maintenance required appliance to drive daily to and from work.

    There are plenty of options to Aluminum and the hold back is just that simple, options for variety auto's. This has always been and with China Dictating the type of auto's, the days are over for US Leadership dictating what people drive. 

    Enjoy your delusion as the future is EV's that do not require all the maintenance of ICE auto's and with a plethora of options coming, people will dump the ICE for EV faster than many realize.

    Fact is regardless of the powertrain, there will always be a need for repair shops as humans are inherently lazy. The bulk of people want simpler transportation and it is coming with the EV from a powertrain standpoint but accidents will keep you employed as you have to fix them still.

     

    Ocn does make a valid point though...don't get me wrong-I agree with you as well. It's just in Ford's case, they might want a backup plan and keep a little ICE, just because they do not have a large lineup like many other automakers It's putting all the eggs into one basket and praying. The true test for Ford is going to be balance.Bring the future, but don't forget to have a foot in the past.....

    Believe it or not-I think i ford's case much of small cars are going to disappear- as it seems the compact is even going quicker than the sedan. JUst going to have to see how it plays off.....

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    On 1/26/2018 at 9:18 AM, Cubical-aka-Moltar said:

    Or a sign that they are incompetent at managing product budgets and costs.

    In that FoMoCo posted a $7.6B profit last year, I'm going to go ahead and say managing costs & budgets isn't a problem in Dearborn.

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    3 hours ago, Cmicasa the Great said:

    And that's the thing.. I'm as much a gear-head as anyone, but i the end scenario.. the majority of the consumers these day simply are not.. They actually seem to see themselves as enthusiasts driving a Tesla.. a computer on wheels. Yeah.. the Tesla Model S is fast, but that's it. That being said.. and with no more enthusiasts of ole around.. why not move to the more cost efficient, more efficient.. "Generator powered" vehicles? The only thing that's holding back all manufacturers from leaving the ICE really boils down the ANXIETY from their customers. Conquer the fear.. conquer the range (400miles) and conquer the time it takes to charge up.. and its a wrap for the ICE

    And price...and they will come....

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    On 1/25/2018 at 9:06 PM, smk4565 said:

    Probably cutting Fiesta, Focus, Fusion, Taurus, Flex.  Adding Bronco, Ranger and a sub Ecosport SUV.

    One can only hope.

    On 1/27/2018 at 8:31 PM, Cmicasa the Great said:

    And that's the thing.. I'm as much a gear-head as anyone, but i the end scenario.. the majority of the consumers these day simply are not.. They actually seem to see themselves as enthusiasts driving a Tesla.. a computer on wheels. Yeah.. the Tesla Model S is fast, but that's it. That being said.. and with no more enthusiasts of ole around.. why not move to the more cost efficient, more efficient.. "Generator powered" vehicles? The only thing that's holding back all manufacturers from leaving the ICE really boils down the ANXIETY from their customers. Conquer the fear.. conquer the range (400miles) and conquer the time it takes to charge up.. and its a wrap for the ICE

    Again, one can only hope this is the case.  it would get my vote.

    On 1/26/2018 at 8:25 PM, ocnblu said:

    And yet they are WAY ahead of any hope for a market beyond impractical dreamers.  And there are not enough of those to sustain the company.  They don't sell now, they won't sell in 4 years.  WHO is going to buy all this silliness?  And with aluminum going up and up in price as a commodity... it could easily become a doomsday scenario for Ford when they'll be depending even more on trucks.

    Europe and China will move ahead of the US.  Head in the sand thinking will pull America down and push the others ahead...

    On 1/26/2018 at 9:23 AM, ccap41 said:

    Or a million other reasons why not to sell a car. Automotive margins are usually pretty tight to begin with then cars are even worse as they're cheaper. 

    They screwed up ~10 years ago not consolidating platforms and making more flexible platforms. 

    Quoted for Truth.

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    On 1/26/2018 at 8:25 PM, ocnblu said:

    And yet they are WAY ahead of any hope for a market beyond impractical dreamers.  And there are not enough of those to sustain the company.  They don't sell now, they won't sell in 4 years.  WHO is going to buy all this silliness?  And with aluminum going up and up in price as a commodity... it could easily become a doomsday scenario for Ford when they'll be depending even more on trucks.

    I think they are aiming for a bigger market than rurals and the neo-Amish.

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    9 hours ago, Cubical-aka-Moltar said:

    I think they are aiming for a bigger market than rurals and the neo-Amish.

    If you think "rurals and the neo-Amish" are the only electric car skeptics, then you are sadly mistaken.  Wake up and stop using that tired line.

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    8 minutes ago, ocnblu said:

    If you think "rurals and the neo-Amish" are the only electric car skeptics, then you are sadly mistaken.  Wake up and stop using that tired line.

    Whatever..I don't care.   I won't buy an electric, but I can understand that there is a growing market for them...Ford needs to ride the wave and NOT sit on the sidelines...

    Edited by Cubical-aka-Moltar
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    A miniscule and very slowly growing market.  If Ford throws the baby out with the bath water and goes whole hog on this iffy market, they do so at their own peril.  Same for GM.

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    Every mainstream OEM would do themselves well to look seriously at electrics... but currently it's no where near a 'wave'- it's grown to date to merely be a ripple.

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    I think as more and more countries/cities/jurisdictions ban sales of new ICE-powered cars, OEMs will have to pay attention...it's inevitable in the future.. 

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    OEMs are paying attention now, and no jurisdiction has banned anything yet.  What must happen is the mainstreaming of EVs first, then a ban can happen second.  But IMO, a sliding percentage would be far more palatable than an outright ban.  A lot of entities/people are jumping the gun; I blame ADHD. ;)

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    Several cities in Europe are banning ICE sales in the next five years--some going even further in banning all cars in cities-- definitely premature, but inevitable, and it's inevitable that it will be a phenomenon that spreads...

      The future is going to be different, certainly..companies that adapt to new realities with thrive, those that don't, won't.  

     Who knows, maybe Rush's song 'Red Barchetta' isn't so much sci-fi.. 

    Edited by Cubical-aka-Moltar
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    C'mon. 

    They SAY they're going to ban IC vehicles (assuredly new retail, non-commercial sales), but you know how Gov't predictions change & get delayed with stunning frequency. 

    What do they do if 6 months before the ban, EV sales are -say- only 15% of the market (a 1500% increase from today)??  Do they stick with the ban and throw 85% of consumers under the (EV) bus?  I'll give you an analogy : trucks/SUVs in the U.S. are probably  over 60% of the market, imagine the Gov't saying they were going to ban trucks & SUVs in 5 years.  Here's another analogy: Gov't has been restricting & banning cigarette smoking for DECADES in the US in different scenarios & venues... but smoking is still legal in certain instances. 

    It's a real feel-good sentiment (banning IC), but I question the viability of making it work, esp on an arbitrary timespan of '5 years'.  The market simply isn't ready for it.

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    A couple cities have announced they plan  to do it in 2019.  But these are places where people walk and take trains and other public transport already, so the impact would be less. Will be interesting to see what happens. 

    Not that I'm advocating such legislation, but it is happening in some places.  Couple that with the growth of the EV market, the growth in 'ride sharing', 'car sharing', autonomous vehicles, and a younger generation of resource units that have little interest in driving---all these trends point to continued change in the reality of the automotive world in the not-so-distant future.  How are things going to be in 10,20,30 years?  Will be interesting to see...

    Edited by Cubical-aka-Moltar

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    Once again; the EV / PHEV share of the market is 1%. The autonomous share is 0.0%.
    Talk about trends and fads and inevitability all you want, banning 99% for 1% has a very slim chance at succeeding in the very short term. 20-30 years is another story. UK announced an intended ban in 2040. Who knows what things will be like in 20 years, but at least that's a reasonable amount of time to adjust & get EV production up to mainstream levels.

    • In 2015, Oslo Norway announced it would ban IC vehicles in the city center by 2019. Businesses protested, and the proclamation was altered in 2017 to ban... parking spaces. :D Just like I said; "stunning frequency".

    • U.S. EV/PHEV sales growth SLOWED in '17; they gained 27% from '15 to '16, but only 20% from '16 to '17. And lest you think that's the percentages thing at play, in hard numbers-
    2015-2016 gain : 42,515 units
    2016-2017 gain : 41,212 units

    Edited by balthazar
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    death of a thou$and cut$

    - inner city restrictions with growing fines/fees

    - city owned e-pods = more income that marijuana sales

    Frogsoup.jpg

    Edited by 2b2
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    6 hours ago, 2b2 said:

    death of a thou$and cut$

    - inner city restrictions with growing fines/fees

    - city owned e-pods = more income that marijuana sales

    Frogsoup.jpg

    I can totally relate to this as Seattle is reducing parking spots but increasing ride sharing spots for Zip car and the BMW sharing service along with stupid Bike rentals sitting on sidewalks blocking our walk all to increase the health of the city citizen and yet, it does force us to work in the city to bus or train in as it is too expensive to drive and park in the city now.

    Plus they sure love their pot tax and with that the fresh air is now skunky. Talk about a governing body that needs to be taken out and retired to the back 40 pasture. :stupid:

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    12 hours ago, ocnblu said:

    If you think "rurals and the neo-Amish" are the only electric car skeptics, then you are sadly mistaken.  Wake up and stop using that tired line.

    Fine, we can go back to horses when the world runs out of petroleum.  I think the streets might get a little bit smelly, but not my problem as I will be dead at that point.

    19 minutes ago, dfelt said:

    I can totally relate to this as Seattle is reducing parking spots but increasing ride sharing spots for Zip car and the BMW sharing service along with stupid Bike rentals sitting on sidewalks blocking our walk all to increase the health of the city citizen and yet, it does force us to work in the city to bus or train in as it is too expensive to drive and park in the city now.

    Plus they sure love their pot tax and with that the fresh air is now skunky. Talk about a governing body that needs to be taken out and retired to the back 40 pasture. :stupid:

    And yet Seattle is so much more rational than Cincinnati IMHO. 

    12 hours ago, ocnblu said:

    A miniscule and very slowly growing market.  If Ford throws the baby out with the bath water and goes whole hog on this iffy market, they do so at their own peril.  Same for GM.

    They won't...to an extent both companies are governed by adults, something that I cannot say about either party in Washington in the least (as political as I am going to get here.)

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    22 hours ago, Cubical-aka-Moltar said:

    A couple cities have announced they plan  to do it in 2019.  But these are places where people walk and take trains and other public transport already, so the impact would be less. Will be interesting to see what happens. 

    Not that I'm advocating such legislation, but it is happening in some places.  Couple that with the growth of the EV market, the growth in 'ride sharing', 'car sharing', autonomous vehicles, and a younger generation of resource units that have little interest in driving---all these trends point to continued change in the reality of the automotive world in the not-so-distant future.  How are things going to be in 10,20,30 years?  Will be interesting to see...

    Makes me wonder if the impact of the growing population is going to end up being more about "ride sharing" than about EV. Though the EV could be doing the ride sharing......

    Rapidly growing cities are making things very interesting for the car/truck market as a whole....

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    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks

      View full article
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks
    • By William Maley
      The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
      It Certainly Looks the Part
      Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
      Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
      One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
      Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

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