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    Ford's Fusion Supply Can't Keep Up With Demand


    William Maley

    Staff Writer - CheersandGears.com

    June 14, 2013

    The new Ford Fusion has become an instant hit with consumers. It's currently in a four car race for the best selling midsize sedan in American and has helped Ford crack into the east and west coast markets, two places where Ford has lagged in sales. With all of that success, Ford is finding itself with a Fusion supply problem.

    “Inventory is going to be real tight during the summer months,” said Erich Merkle, Ford’s U.S. sales analyst to The Detroit News.

    According to Wards Auto, Ford is currently sitting on a 39 day supply of Fusions. To put it another way, if Ford stopped production of the Fusion, they would have enough supply to last 5 1/2 weeks. The industry average for supply stands at 60 days. Most of this is coming from the coasts which have taken a huge liking to the Fusion.

    Ford currently builds the Fusion at its Hermosillo, Mexico plant, and later this year will begin building the Fusion at its Flat Rock, MI plant. The plant in Mexico can produce about 300,000 Fusions annually; Flat Rock can add another 100,000 Fusions annually.

    Ford is planning to send more Fusions out to the coasts to help stabilize inventory.

    “Clearly, it's a matter of getting more stock out to those regions of the country and that's what we plan to do in the fall when we get Flat Rock on line,” said Merkle.

    “Although midsize is still the best-selling segment, in terms of growth, things have stabilized. With such competitive products from the four automakers, it's going to be a very, very tight race to try and own the segment outright,” said Alec Gutierrez, senior analyst at Kelley Blue Book.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    they are ALL OVER my area. Old dealer group I worked for has two big Ford stores. They have got to be making SO MUCH COIN right now.

    If I am Ford and the dealers too, I am switching folks to Taurus' as well. Ford has mondo incentives on Taurus. If you are running low on Fusions, bait and switch. You can still get the deal. Keep the shopper from going to toyota and honda because we know no one is going to the chevy store!

    If GM worked this right, they would reprice the Regal to compete with the Fusion better and same can be said with Malibu.

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    Reg wrong sales move to say bait and switch. That was the problem with FORD of the 80 's and 90's and I hated the way they did bait and switch and the lawsuits.

    People love the Aston Martin style of the Fusion.

    Now if they can wait for what they want, then sign them up with a deposit for a custom built Fusion.

    If not, show them the alternatives and rebates and try your best to keep the customer. If they do not like it then thank them for their time and invite them back. Get their phone number and stay in touch as you search for their perfect ride.

    Never Bait and Switch, this is a piss poor sales tactic used by non professional auto sales people.

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    In regards to the Fusion, great auto, hybrid or standard. Yet this can still be way to big for some and as such showing them the smaller but still impressive Focus or C-Max would be the right thing to do and show off it's own special attributes.

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    They are nicely designed cars, and aren't overly flashy but they don't scream "grandma car" either. I don't know why they don't just do away with their Taurus line and focus more on the Fusion. The Fusion already is what the Taurus used to be to consumers.

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    Taurus sells real well here actually. Lots of folks like the added heft of the Taurus chassis. Taurus look is very distinguishing as well.

    Plus, Taurus now is the 'police interceptor' as well.....I think the Taurus may be in production for a long time. All the new cop cars around here are either the Taurus or Explorer.

    I did read though that in 2015 or 2016 the Edge and Taurus will both go on this platform. As nice as the Fusion is, there is still room for something a little bit nicer. They can make more money selling a few Taurus so not everyone has a Fusion.

    My big question is almost like Fusion vs. Impala, which one would you pick?

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    Impala over Fusion of course, but they really aren't apples to apples cars. The Fusions is a very nice car at its price point, but I might end up in the Mazda6 instead if I were in this segment.

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    Agreed with Drew. To me Fusion lacks a little attention to details and I find the styling good, but a little overwrought. If I have to pick the midsizer, Mazda 6 fits the bill. If you compare it with Impala, it is the Bow-tie all the way. The car is darn good.

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    Impala over Fusion of course, but they really aren't apples to apples cars. The Fusions is a very nice car at its price point, but I might end up in the Mazda6 instead if I were in this segment.

    GM's exhorbitant pricing aside, the Impala in LS trim and LT1 trim at least is a closer comparo to the Fusion than you may think.

    And both are 'lookers'.

    Edited by regfootball
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    Taurus sells real well here actually. Lots of folks like the added heft of the Taurus chassis. Taurus look is very distinguishing as well.

    Plus, Taurus now is the 'police interceptor' as well.....I think the Taurus may be in production for a long time. All the new cop cars around here are either the Taurus or Explorer.

    I did read though that in 2015 or 2016 the Edge and Taurus will both go on this platform. As nice as the Fusion is, there is still room for something a little bit nicer. They can make more money selling a few Taurus so not everyone has a Fusion.

    My big question is almost like Fusion vs. Impala, which one would you pick?

    In our area, it's been all Dodge Chargers for cop cars for the past several years. That's interesting your area is using Taurus's as cop cars - I don't think they've ever used them around here. It used to always be Crown Vic's or Caprices, till the Dodge Chargers redesigned.

    Between the Fusion and Impala, although I like the design of the 2014 Impala, I would probably stick with a souped up Fusion if I chose between the two. My family has had too much trouble with Chevy's in the 80's and 90's - we've been driving Fords since the late 90's.

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    I wonder how much of the cop car brand a particular department uses has to do with the effectiveness of the local dealerships over the actual capabilities of the car.

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    Good for Ford. Maybe they should use the Aston Martin front grill for all their cars now. It's already in the Fiesta. Next up is the Taurus and Mustang.

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