• Sign in to follow this  
    Followers 0

    Ford's Fusion Supply Can't Keep Up With Demand


    William Maley

    Staff Writer - CheersandGears.com

    June 14, 2013

    The new Ford Fusion has become an instant hit with consumers. It's currently in a four car race for the best selling midsize sedan in American and has helped Ford crack into the east and west coast markets, two places where Ford has lagged in sales. With all of that success, Ford is finding itself with a Fusion supply problem.

    “Inventory is going to be real tight during the summer months,” said Erich Merkle, Ford’s U.S. sales analyst to The Detroit News.

    According to Wards Auto, Ford is currently sitting on a 39 day supply of Fusions. To put it another way, if Ford stopped production of the Fusion, they would have enough supply to last 5 1/2 weeks. The industry average for supply stands at 60 days. Most of this is coming from the coasts which have taken a huge liking to the Fusion.

    Ford currently builds the Fusion at its Hermosillo, Mexico plant, and later this year will begin building the Fusion at its Flat Rock, MI plant. The plant in Mexico can produce about 300,000 Fusions annually; Flat Rock can add another 100,000 Fusions annually.

    Ford is planning to send more Fusions out to the coasts to help stabilize inventory.

    “Clearly, it's a matter of getting more stock out to those regions of the country and that's what we plan to do in the fall when we get Flat Rock on line,” said Merkle.

    “Although midsize is still the best-selling segment, in terms of growth, things have stabilized. With such competitive products from the four automakers, it's going to be a very, very tight race to try and own the segment outright,” said Alec Gutierrez, senior analyst at Kelley Blue Book.

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    they are ALL OVER my area. Old dealer group I worked for has two big Ford stores. They have got to be making SO MUCH COIN right now.

    If I am Ford and the dealers too, I am switching folks to Taurus' as well. Ford has mondo incentives on Taurus. If you are running low on Fusions, bait and switch. You can still get the deal. Keep the shopper from going to toyota and honda because we know no one is going to the chevy store!

    If GM worked this right, they would reprice the Regal to compete with the Fusion better and same can be said with Malibu.

    0

    Share this comment


    Link to comment
    Share on other sites

    Reg wrong sales move to say bait and switch. That was the problem with FORD of the 80 's and 90's and I hated the way they did bait and switch and the lawsuits.

    People love the Aston Martin style of the Fusion.

    Now if they can wait for what they want, then sign them up with a deposit for a custom built Fusion.

    If not, show them the alternatives and rebates and try your best to keep the customer. If they do not like it then thank them for their time and invite them back. Get their phone number and stay in touch as you search for their perfect ride.

    Never Bait and Switch, this is a piss poor sales tactic used by non professional auto sales people.

    0

    Share this comment


    Link to comment
    Share on other sites

    In regards to the Fusion, great auto, hybrid or standard. Yet this can still be way to big for some and as such showing them the smaller but still impressive Focus or C-Max would be the right thing to do and show off it's own special attributes.

    0

    Share this comment


    Link to comment
    Share on other sites

    They are nicely designed cars, and aren't overly flashy but they don't scream "grandma car" either. I don't know why they don't just do away with their Taurus line and focus more on the Fusion. The Fusion already is what the Taurus used to be to consumers.

    0

    Share this comment


    Link to comment
    Share on other sites

    Taurus sells real well here actually. Lots of folks like the added heft of the Taurus chassis. Taurus look is very distinguishing as well.

    Plus, Taurus now is the 'police interceptor' as well.....I think the Taurus may be in production for a long time. All the new cop cars around here are either the Taurus or Explorer.

    I did read though that in 2015 or 2016 the Edge and Taurus will both go on this platform. As nice as the Fusion is, there is still room for something a little bit nicer. They can make more money selling a few Taurus so not everyone has a Fusion.

    My big question is almost like Fusion vs. Impala, which one would you pick?

    0

    Share this comment


    Link to comment
    Share on other sites

    Impala over Fusion of course, but they really aren't apples to apples cars. The Fusions is a very nice car at its price point, but I might end up in the Mazda6 instead if I were in this segment.

    0

    Share this comment


    Link to comment
    Share on other sites

    Agreed with Drew. To me Fusion lacks a little attention to details and I find the styling good, but a little overwrought. If I have to pick the midsizer, Mazda 6 fits the bill. If you compare it with Impala, it is the Bow-tie all the way. The car is darn good.

    0

    Share this comment


    Link to comment
    Share on other sites

    Impala over Fusion of course, but they really aren't apples to apples cars. The Fusions is a very nice car at its price point, but I might end up in the Mazda6 instead if I were in this segment.

    GM's exhorbitant pricing aside, the Impala in LS trim and LT1 trim at least is a closer comparo to the Fusion than you may think.

    And both are 'lookers'.

    Edited by regfootball
    0

    Share this comment


    Link to comment
    Share on other sites

    Taurus sells real well here actually. Lots of folks like the added heft of the Taurus chassis. Taurus look is very distinguishing as well.

    Plus, Taurus now is the 'police interceptor' as well.....I think the Taurus may be in production for a long time. All the new cop cars around here are either the Taurus or Explorer.

    I did read though that in 2015 or 2016 the Edge and Taurus will both go on this platform. As nice as the Fusion is, there is still room for something a little bit nicer. They can make more money selling a few Taurus so not everyone has a Fusion.

    My big question is almost like Fusion vs. Impala, which one would you pick?

    In our area, it's been all Dodge Chargers for cop cars for the past several years. That's interesting your area is using Taurus's as cop cars - I don't think they've ever used them around here. It used to always be Crown Vic's or Caprices, till the Dodge Chargers redesigned.

    Between the Fusion and Impala, although I like the design of the 2014 Impala, I would probably stick with a souped up Fusion if I chose between the two. My family has had too much trouble with Chevy's in the 80's and 90's - we've been driving Fords since the late 90's.

    0

    Share this comment


    Link to comment
    Share on other sites

    I wonder how much of the cop car brand a particular department uses has to do with the effectiveness of the local dealerships over the actual capabilities of the car.

    0

    Share this comment


    Link to comment
    Share on other sites

    Good for Ford. Maybe they should use the Aston Martin front grill for all their cars now. It's already in the Fiesta. Next up is the Taurus and Mustang.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. Cory Wolfe
      Cory Wolfe
      (28 years old)
  • Similar Content

    • By William Maley
      As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.
      “Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.
      Ford's car sales are down 14 percent through November with sedans being the big losers.
      Fiesta: Down 26 percent year-to-date Focus: Down 17 percent YTD Taurus: Down 11 percent YTD Fusion: Down 10 percent YTD Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.
      “If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.
      We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      As more consumers head over to crossovers and SUVs, automakers find themselves making changes to their lineup. Case in point is Ford which is considering dropping some of their nameplates because of the change in demand.
      “Over time, there should be some pruning of the portfolio to support growth in other areas. Clearly we’re going to invest in growing the SUV portfolio. We certainly intend to have a strong car base as well; we don’t know where the market’s going to go. But there will be some pruning over time as there should be in a nameplate and portfolio,” said Joe Hinrichs, Ford president of the Americas.
      Ford's car sales are down 14 percent through November with sedans being the big losers.
      Fiesta: Down 26 percent year-to-date Focus: Down 17 percent YTD Taurus: Down 11 percent YTD Fusion: Down 10 percent YTD Hinrichs didn't say which nameplates could be cut, but mentioned that former popular vehicles such as the Ranger were dropped after demand fell.
      “If you look at our past, there’s been some nameplates that have dropped off and other nameplates have been added. Given where the market is going, the demands for capital investment and the regulatory changes coming at us, we’ll continue to always look at the total portfolio and see where’s segmentation going and where should we be phasing out,” said Hinrichs.
      We think the Taurus is one of the vehicles on the chopping block since sales of it have been falling for the past couple of years.
      Source: Automotive News (Subscription Required)
    • By William Maley
      When Ford introduced the next-generation Fiesta earlier this week, there was one model missing; the hot ST. This caused a number of people to wonder if there would be a new Fiesta ST. Good news, there will be Fiesta ST coming. But it will be awhile before we see it.
      Dutch publication AutoRAI spoke with Tyrone Johnson, development boss of Ford ST and RS models. Johnson revealed that the Fiesta ST would debut in late 2017, with production beginning a year later. Details about the next Fiesta ST are scarce, but Johnson did hint that the next ST would not see a major increase in power. Instead, the focus will be on improving the fun-factor. We wouldn't be surprised if a six-speed manual remains the only transmission choice, along with the ability to get the ST in three or five-door versions.
      Source: AutoRAI

      View full article
    • By William Maley
      When Ford introduced the next-generation Fiesta earlier this week, there was one model missing; the hot ST. This caused a number of people to wonder if there would be a new Fiesta ST. Good news, there will be Fiesta ST coming. But it will be awhile before we see it.
      Dutch publication AutoRAI spoke with Tyrone Johnson, development boss of Ford ST and RS models. Johnson revealed that the Fiesta ST would debut in late 2017, with production beginning a year later. Details about the next Fiesta ST are scarce, but Johnson did hint that the next ST would not see a major increase in power. Instead, the focus will be on improving the fun-factor. We wouldn't be surprised if a six-speed manual remains the only transmission choice, along with the ability to get the ST in three or five-door versions.
      Source: AutoRAI
    • By William Maley
      FORD TOTAL U.S. SALES UP 5 PERCENT IN NOVEMBER, RETAIL UP 10 PERCENT; F-SERIES, SUVS AND LINCOLN VEHICLES DRIVE GAINS
      Ford Motor Company’s U.S. sales for November  total 197,574 vehicles – up 5 percent versus a year ago – with retail sales up 10 percent and fleet sales down 9 percent Ford F-Series has its best November since 2001 on strong F-150 and Super Duty retail demand; total F-Series sales of 72,089 trucks is up 11 percent Ford brand SUV sales increase 20 percent with 60,079 vehicles sold Lincoln sales total 9,429 vehicles for November, representing a 19 percent increase on strong demand for its newest products, including Lincoln Continental, MKX and MKZ DEARBORN, Mich., Dec. 1, 2016 – Ford Motor Company’s overall sales totaled 197,574 vehicles in November – a 5 percent increase versus last year – driven by a 10 percent retail sales gain with 154,114 vehicles sold.
      Fleet sales of 43,460 vehicles, including daily rental, commercial and government segments, declined 9 percent. This reflects the company’s plan to front-load fleet sales this year.
      F-Series sales increased 11 percent, totaling 72,089 trucks, the truck line’s best November sales since 2001. F-Series retail sales were up 14 percent.  
      “Strong retail sales increases for both F-150 and our all-new Super Duty pickups drove F-Series above the 70,000 vehicle mark – a November threshold we have not seen in 15 years,” said Mark LaNeve, vice president, U.S. Marketing, Sales and Service. “Plus, strong consumer demand for well-equipped Super Dutys helped boost Ford’s overall average transaction prices in November, which are up $1,000 versus a year ago – well ahead of the industry average of $320.”
      Ford brand SUV sales totaled 60,079 vehicles for November – a 20 percent increase. Escape was up 11 percent; Explorer grew 14 percent, Edge climbed 32 percent and Expedition gained 75 percent.  
      Lincoln sales increased 19 percent, with sales totaling 9,429 vehicles. Retail sales were up 20 percent. Lincoln MKZ was up 9 percent, while Lincoln MKX was up 30 percent. Lincoln’s all-new Continental had its best sales month since launch – with 1,419 cars sold. 

  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online