Staff Writer - CheersandGears.com
December 27, 2012
In the past few generation of its full-size SUVs, General Motors used pretty much the same interior design across all brands. That looks to be changing with the next-generation SUVs.
“In the past we shared SUV and (pickup) truck interiors. That is not the case going forward,” said Chris Hilts, creative manager of interior design at General Motors to Car and Driver.
Hilts cites two reasons for this change. One is that SUV owners want more refinement in their vehicles. Pickup owners want something a bit different.
“We went to a lot of clinics. What we learned is that truck customers like their interior to feel like a truck. In some of our past experiences, we felt truck customers would like a passenger-car interior. That wasn’t quite the case when we started listening to what was being said,” Hilts said.
The second is to help better separate the Chevrolet, GMC, and Cadillac versions from one another.
“I think in the past we have not done so well with brand differentiation and we haven’t done so well with trim differentiation,” Hilts said. With the next-generation pickups and SUVs, “we tried to make a great effort to correct that.”
Source: Car and Driver