• Sign in to follow this  
    Followers 0

    General Motors To Differentiate Next-Gen SUVs


    William Maley

    Staff Writer - CheersandGears.com

    December 27, 2012

    In the past few generation of its full-size SUVs, General Motors used pretty much the same interior design across all brands. That looks to be changing with the next-generation SUVs.

    “In the past we shared SUV and (pickup) truck interiors. That is not the case going forward,” said Chris Hilts, creative manager of interior design at General Motors to Car and Driver.

    Hilts cites two reasons for this change. One is that SUV owners want more refinement in their vehicles. Pickup owners want something a bit different.

    “We went to a lot of clinics. What we learned is that truck customers like their interior to feel like a truck. In some of our past experiences, we felt truck customers would like a passenger-car interior. That wasn’t quite the case when we started listening to what was being said,” Hilts said.

    The second is to help better separate the Chevrolet, GMC, and Cadillac versions from one another.

    “I think in the past we have not done so well with brand differentiation and we haven’t done so well with trim differentiation,” Hilts said. With the next-generation pickups and SUVs, “we tried to make a great effort to correct that.”

    Source: Car and Driver

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    About time they went the proper route of keeping each brand distinctive. This will help in building loyalty and win people over from other brands.

    1

    Share this comment


    Link to comment
    Share on other sites

    I just hope they don't look a lot like the old ones. Not to say the old ones were bad but if thses are new they should look more than just an update.

    0

    Share this comment


    Link to comment
    Share on other sites

    I knew this was going to happen. The SUVs will remain more car-like with their interior design to keep the soccer moms happy. I'm hoping that the brand differentiation is more apparent than in the GMC & Chevy pickups. Other than red lighting for GMC/blue lighting for Chevy and the different names on the horn pad, they're identical in design. They should have taken the Lambda approach and differentiated the dash more between the two brands.

    0

    Share this comment


    Link to comment
    Share on other sites

    They should have taken the Lambda approach and differentiated the dash more between the two brands.

    I think this is exactly what we can expect with the upcoming SUV's. I was never a fan of the more car-like dash in the current trucks, it was way too bland. I'm hoping they don't go down the conservative route this time.

    0

    Share this comment


    Link to comment
    Share on other sites

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    0

    Share this comment


    Link to comment
    Share on other sites

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    At least BMW doesn't promise differentiation...

    0

    Share this comment


    Link to comment
    Share on other sites

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    At least BMW doesn't promise differentiation...

    BMW has 3 brands and one would not confuse a Mini for a BMW or a BMW 7-series for a Rolls-Royce. GMC for years has just been Chevy, yet Generals Motors pretends they are a unique brand.

    0

    Share this comment


    Link to comment
    Share on other sites

    Am I the only one that is a bit iffy about this? While I see some value in it, I'd rather see each brand have a different interior that's REALLY well done, but not go to the extent of different interiors for the full size trucks vs SUVs. Doubling the number of interiors to design runs the risk of spreading talent and resources thinner, and resulting in more, but not as well thought out interiors.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am certain you could find an identicle article before the GMT-900 release. And the 800 before it.

    In fact, I am pretty sure that you can hear some of the same comments on the most recent release of the '14 trucks. Don't get worked up, they'll be differentiated by upfitting and not much else.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. 67impss
      67impss
      (57 years old)
  • Similar Content

    • By William Maley
      This morning, General Motors announced that it would be investing $1 billion into their manufacturing operations in the U.S. The investment will go towards “new vehicle, advanced technology and component projects,” that will create or retain 1,500 jobs. GM also announced that it would create at least 5,000 more jobs in the U.S. for various parts of their business, and insource the production of axles for their next-generation of full-size trucks to create 450 jobs.
      Announcements on where the investments will go will be announced at a later date.
       
      “As the U.S. manufacturing base increases its competitiveness, we are able to further increase our investment, resulting in more jobs for America and better results for our owners. The U.S. is our home market and we are committed to growth that is good for our employees, dealers, and suppliers and supports our continued effort to drive shareholder value,” said GM Chairman and CEO Mary Barra in a statement.
      This news comes on the heels of comments made by President-elect Donald Trump on possibly imposing a 35 percent tariff on vehicles built in Mexico. According to NBC News, various General Motors officials stress these moves were months, and some years in the making.
      Source: General Motors, NBC News
      Press Release is on Page 2


      GM Announces 7,000 U.S. Jobs, Builds Off Strong Track Record
      Investing Additional $1 Billion in U.S. Manufacturing Moves Axle Jobs to U.S. from Mexico More than 5,000 New Jobs in Key Growth Areas    DETROIT – General Motors today announced that it will invest an additional $1 billion in U.S. manufacturing operations. These investments follow $2.9 billion announced in 2016 and more than $21 billion GM has invested in its U.S. operations since 2009.
      The new investments cover multiple new vehicle, advanced technology and component projects. A combination of 1,500 new and retained jobs are tied to the new investments. Details of individual projects will be announced throughout the year.
      The company also announced it will begin work on insourcing axle production for its next generation full-size pickup trucks, including work previously done in Mexico, to operations in Michigan, creating 450 U.S. jobs.
      “As the U.S. manufacturing base increases its competitiveness, we are able to further increase our investment, resulting in more jobs for America and better results for our owners,”  said GM Chairman and CEO Mary Barra. “The U.S. is our home market and we are committed to growth that is good for our employees, dealers, and suppliers and supports our continued effort to drive shareholder value.”
      GM’s announcement is part of the company’s increased focus on overall efficiency over the last four years. With a strategy to streamline and simplify its operations and grow its business, GM has created 25,000 jobs in the U.S. − approximately 19,000 engineering, IT and professional jobs and 6,000 hourly manufacturing jobs – and added nearly $3 billion in annual wages and benefits to the U.S. economy over that period. At the same time, GM reduced more than 15,000 positions outside the U.S., bringing most of those jobs to America. During that period, the company moved from 90 percent of its IT work being outsourced to an insourced U.S.-based model.
      “We will continue our commitment to driving a more efficient business,” said Barra, “as shown by our insourcing of more than 6,000 IT jobs that were formerly outside the U.S., streamlining our engineering operations from seven to three, with the core engineering center being in Warren, Michigan, and building on our momentum at GM Financial and in advanced technologies.  These moves, and others, are expected to result in more than 5,000 new jobs in the U.S. over the next few years.”
      GM has also been facilitating its supplier base to do the same. The company has been executing a strategy to create supplier parks adjacent to its U.S. manufacturing sites (already accomplished at GM’s Fairfax Assembly Plant in Kansas, Spring Hill Assembly Plant in Tennessee, Fort Wayne Assembly Plant in Indiana, and Lordstown Assembly Plant in Ohio), and will continue to expand this effort. Supplier parks locating near assembly plants result in significant savings from reduced transportation costs, higher quality communications and continuous improvement activities as suppliers are located closer to the final assembly location.
      In addition, GM is confirming that another supplier has committed to make components for GM’s next-generation full size pick-up trucks in Michigan, moving 100 supplier jobs from Mexico to the U.S.

      View full article
    • By William Maley
      This morning, General Motors announced that it would be investing $1 billion into their manufacturing operations in the U.S. The investment will go towards “new vehicle, advanced technology and component projects,” that will create or retain 1,500 jobs. GM also announced that it would create at least 5,000 more jobs in the U.S. for various parts of their business, and insource the production of axles for their next-generation of full-size trucks to create 450 jobs.
      Announcements on where the investments will go will be announced at a later date.
       
      “As the U.S. manufacturing base increases its competitiveness, we are able to further increase our investment, resulting in more jobs for America and better results for our owners. The U.S. is our home market and we are committed to growth that is good for our employees, dealers, and suppliers and supports our continued effort to drive shareholder value,” said GM Chairman and CEO Mary Barra in a statement.
      This news comes on the heels of comments made by President-elect Donald Trump on possibly imposing a 35 percent tariff on vehicles built in Mexico. According to NBC News, various General Motors officials stress these moves were months, and some years in the making.
      Source: General Motors, NBC News
      Press Release is on Page 2


      GM Announces 7,000 U.S. Jobs, Builds Off Strong Track Record
      Investing Additional $1 Billion in U.S. Manufacturing Moves Axle Jobs to U.S. from Mexico More than 5,000 New Jobs in Key Growth Areas    DETROIT – General Motors today announced that it will invest an additional $1 billion in U.S. manufacturing operations. These investments follow $2.9 billion announced in 2016 and more than $21 billion GM has invested in its U.S. operations since 2009.
      The new investments cover multiple new vehicle, advanced technology and component projects. A combination of 1,500 new and retained jobs are tied to the new investments. Details of individual projects will be announced throughout the year.
      The company also announced it will begin work on insourcing axle production for its next generation full-size pickup trucks, including work previously done in Mexico, to operations in Michigan, creating 450 U.S. jobs.
      “As the U.S. manufacturing base increases its competitiveness, we are able to further increase our investment, resulting in more jobs for America and better results for our owners,”  said GM Chairman and CEO Mary Barra. “The U.S. is our home market and we are committed to growth that is good for our employees, dealers, and suppliers and supports our continued effort to drive shareholder value.”
      GM’s announcement is part of the company’s increased focus on overall efficiency over the last four years. With a strategy to streamline and simplify its operations and grow its business, GM has created 25,000 jobs in the U.S. − approximately 19,000 engineering, IT and professional jobs and 6,000 hourly manufacturing jobs – and added nearly $3 billion in annual wages and benefits to the U.S. economy over that period. At the same time, GM reduced more than 15,000 positions outside the U.S., bringing most of those jobs to America. During that period, the company moved from 90 percent of its IT work being outsourced to an insourced U.S.-based model.
      “We will continue our commitment to driving a more efficient business,” said Barra, “as shown by our insourcing of more than 6,000 IT jobs that were formerly outside the U.S., streamlining our engineering operations from seven to three, with the core engineering center being in Warren, Michigan, and building on our momentum at GM Financial and in advanced technologies.  These moves, and others, are expected to result in more than 5,000 new jobs in the U.S. over the next few years.”
      GM has also been facilitating its supplier base to do the same. The company has been executing a strategy to create supplier parks adjacent to its U.S. manufacturing sites (already accomplished at GM’s Fairfax Assembly Plant in Kansas, Spring Hill Assembly Plant in Tennessee, Fort Wayne Assembly Plant in Indiana, and Lordstown Assembly Plant in Ohio), and will continue to expand this effort. Supplier parks locating near assembly plants result in significant savings from reduced transportation costs, higher quality communications and continuous improvement activities as suppliers are located closer to the final assembly location.
      In addition, GM is confirming that another supplier has committed to make components for GM’s next-generation full size pick-up trucks in Michigan, moving 100 supplier jobs from Mexico to the U.S.
    • By William Maley
      In 2009, Cadillac was gearing up to launch the brand in Australia. A small number of dealers had signed up to begin selling a right-hand drive version of CTS. But weeks before the launch, plans were axed. The economic crisis and fluctuations in various currencies were the reasons given. But in the past couple of years, various GM executives have said the brand will be coming to Australia and pictures have surfaced of various Cadillac models in the country. 
      However, head of General Motors International Stefan Jacoby poured a bucket of cold water on this, telling Australian media at the Detroit Auto Show that the time isn't right for Cadillac to enter Australia.
      "We have no plans for that," said Jacoby.
      "First of all we should manage Holden and then we should look to Cadillac."
      Holden is currently transitioning from relying heavily on the Commodore to expanding their lineup comprised of vehicles coming from around the world. Already, Holden has launched the Astra Hatchback and will soon be launching the Astra sedan (Chevrolet Cruze) and Acadia. Once Holden is successful with this, Jacoby said they would revisit the idea of Cadillac in Australia.
      Cadillac chief designer Andrew Smith (who happens to be a Holden alum) tells Drive.com.au that he would like to see Cadillacs on Australian roads, but only when the time is right.

      "We're talking about Cadillac in Australia and I see it as a really good fit, but it is a futile exercise until you have exactly the portfolio you need," said Smith.
      "I think the Australian market is an interesting one, it's always been a mix of the European market and the American tastes. Even though we like to think it is European certainly American tastes are similar. But again it's about having everything we need to make sure we can launch it properly."
      Source: Drive.com.au

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online