Staff Writer - CheersandGears.com
October 31, 2013
More and more vehicles are coming equipped with elaborate infotainment systems that can do pretty much everything from giving directions to playing music off your phone. But these systems aren't always user friendly. A number of OEMs saw their ratings drop in Consumer Report's Auto Reliability survey because of their infotainment systems. General Motors wants to change that and is asking their 4,300 dealers about adding a customer Connection Center, a place where consumers can learn more and ask about in-vehicle technology and infotainment systems.
GM spokesman Klaus-Peter Martin tells The Detroit News that the center give customers and the dealers’ certified technology experts a dedicated place to answer questions about technology. The center would also help improve customer loyalty and retention. A handout given to dealers says that 94 percent of customers believe there is a need for tech support, and 57 percent of customers would use it.
“It’s another effort on our journey to provide this overall customer experience,” said Martin.
This a voluntary move for all Chevrolet, Buick, GMC and Cadillac dealers as GM readies a roll-out of embedded 4G LTE mobile Internet access in most of its 2015 vehicles that will be sold in the U.S. and Canada.
Source: The Detroit News