Staff Writer - CheersandGears.com
November 5, 2013
October was a very good month for GM's pickup lineup. With the new Chevrolet Silverado and GMC Sierra in the mix, GM was able to move 59,163 trucks this past month. Still that wasn't quite enough to beat the Ford F-Series which sold 63,803 units in the same timeframe. Part of the reason is that Ford has been laying on the incentives as a way to keep sales up. But Kurt McNeil, GM’s chief sales analyst tells Wards Auto there is another reason at play.
“We are still over-weighted toward crew-cab and V-8 trucks. Our light-duty (pickup) mix will moderate over time as our launch progresses,” said McNeil.
GM decided to give dealers an abundance of crew-cab models equipped with the 5.3L EcoTec V8 since that was considered to be the most popular model. But with supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to shrink, buyers who are on a budget or want to splurge are looking elsewhere instead of going for one the popular models.
“We still have a little bit lower than our target” of double- and regular-cab pickups. We think by early in the new year, we’ll be in line with what our targets are. Early Q1, we should be there,” said Don Johnson, head of sales at Chevrolet.
Source: Wards Auto