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    William Maley

    HSV To Shift Focus To Providing A Wider Range of Vehicles

      This includes the Camaro and Silverado HD


    No one was quite sure what would happen to Holden Special Vehicles (HSV) after the end of the RWD Commodore. Rumors abounded from a modified Colorado to the importation of the Camaro. We finally have some concrete answers.

    Today in Australia, Holden and HSV made a joint announcement of a new agreement between the two companies. HSV will now use their engineering talents that created some mad Holdens into expanding Holden's range to new levels, along with importing various GM products.

    “This marks a whole new era for HSV and Holden and I hope our customers are as excited as we are. HSV is moving beyond simply ‘hotting up’ existing models, and customers will see two product streams from HSV over the next few years. This is ‘Game-On’ in a very big way,” said Tim Jackson, HSV's managing director in a statement.

    Colorado SportsCat by HSV

    The first product of this new era for HSV is the Colorado SportsCat. Taking a Z71 Colorado, HSV adds a strut brace, enlarged anti-roll bar, taller and stiffer springs, new dampers, and forged alloy 18-inch wheels wrapped in off-road rubber. The exterior is more aggressive with a front skid plate, new grille design, alloy sports bar, and tonneau cover. Stepping things up is the SportsCat+ that includes an AP Racing brake package, an electro-hydraulic anti-roll bar that can disconnect to improve wheel articulation, and a more aggressive exterior.

    You may have noticed that we haven't mentioned anything about the powertrain. That's because HSV didn't make any changes to the 2.8L Duramax turbodiesel. It will still produce the same 147kW and 500Nm (around 197 horsepower and 369 pound-feet of torque).

    “The cost/complexity for a relatively minor power increase didn’t make sense. We did a fair bit of consumer research. For our traditional customers, it was power, power, power, but for dual-cabs it was about the overall package," said Jackson to CarAdvice when asked about why there was no power upgrade.

    “If this were a Commodore product, I would be concerned about not offering extra power. We thought dynamics was an area we could improve. And I think we’ll have the benchmark in on-road driving [in the light-commercial segment].”

    The SportsCar goes on sale in February.

    Chevrolet Camaro and Silverado HD to be Imported and Converted to RHD

    There have been a number of rumors about the Camaro coming to Australia for the past year so. GM kept their mouth shut whenever asked about it. But the Camaro will be arriving in Australia come next July. HSV will convert the Camaro to right hand drive.

    The Australian Camaro will be the 2SS featuring the 6.2L V8 and eight-speed automatic. HSV is hoping offer a six-speed manual version sometime later. Standard equipment includes adaptive dampers, Brembo brakes, 20-inch alloy wheels, keyless entry, heated and ventilated seats with power adjustments, and a Bose audio system.

    That isn't the only Chevrolet model to coming to Australia. HSV also announced they'll be doing the conversion for the Silverado 2500 and 3500HD. Five variants will be on offer from the 2500HD W/T to the 3500HD LTZ. The only engine on offer will be the 6.6L Duramax turbodiesel V8.

    The Silverado HD arrives in the second quarter of 2018, while the Camaro goes on sale in July.

    Both the Camaro and Silverado HD will be wearing bowtie emblem, not an HSV one.

    Source: Holden, CarAdvice
    Press Release is on Page 2


    GM HOLDEN & HSV STRIKE NEW PARTNERSHIP: CAMARO, COLORADO SPORTSCAT AND SILVERADO SET TO STORM AUSTRALIA

    In a joint announcement, GM Holden and HSV today released details of the new agreement struck between the two iconic Australian companies.

    The new partnership marks a pivotal moment in HSV’s 30-year history in Australia and begins an exciting chapter in bringing a whole new breed of vehicles to customers.  

    The focus of the new agreement is to utilise HSV’s famed design, engineering, manufacturing and marketing skills across a broader range of product, giving customers access to some of the very best vehicles from across the GM empire.  

    Tim Jackson, HSV Managing Director, said it was fantastic to see the new partnership cemented between the two brands.

    “This marks a whole new era for HSV and Holden and I hope our customers are as excited as we are. HSV is moving beyond simply ‘hotting up’ existing models, and customers will see two product streams from HSV over the next few years. This is ‘Game-On’ in a very big way.”

    Holden’s Chairman and Managing Director, Mark Bernhard, said the new agreement was a pivotal step for both companies.

    “For a number of years, we’ve been talking about bringing customers the best vehicles from around the GM world, and today we’re proud to announce the next step in that strategy. Our partnership with HSV, utilising their world-class engineering and design capabilities, means we’re able to work together to bring the iconic Chevrolet Camaro muscle-car and the best-selling Chevrolet Silverado pick-up, to customers in Australia and New Zealand, not to mention the imminent launch of the exciting Colorado SportsCat. Today is a great day for Holden and HSV, but even more importantly, for our customers”.

    The first product stream will be what customers have traditionally expected from HSV, being centred around vehicle enhancement and extending vehicle capability beyond the existing Holden offering.

    “It is important that we continue to play a key role in enhancing Holden’s image in the market place, and potential customers can expect to see us going to work on enhanced products which are a natural extension of the Holden range – the SportsCat is a great example of this approach”, said Jackson.

    “Some of our traditional customers will expect more power, and if the opportunities present themselves, we will look to develop powertrain enhancements where it makes sense. However, we see an opportunity to appeal to customers by investing in enhanced vehicle specification and capability that really delivers a great driving experience and a competitive advantage in various segments. SportsCat is a great example of how we can deliver improved on-road and off-road driving dynamics, and combine a great new look with improved vehicle capability and versatility. The segment is about much more than drag-strip times,” said Jackson.

    The second stream of product to be offered by HSV will be the introduction of world-class vehicles from across the GM global range that would not have otherwise been available through Australia and New Zealand.

    The new agreement has specifically been framed to allow the parties to pursue those programs that make the most sense with consideration for brand development, market-based opportunities, customer preferences, and, of course, commercial viability.

    The company was, however, quick to emphasise that their overall goal remains unchanged: to create exciting products for niche customers looking for unique vehicles.

    BRANDING

    HSV also revealed its intention to introduce a freshened logo concurrent with the introduction of its 2018 range.

    The new visual identity offers a more contemporary interpretation of the ‘Lion & Helmet’ that has adorned HSV vehicles, and represented the company, since its inception in 1987.

    “The current logo has served us well over many years, but as the business transitions to encompass a far broader array of product offerings, this new logo represents a new and expanded brand promise,” said Jackson.

    “The Australian market is shifting and, like Holden, we’re shifting with it. This subtle logo change helps signify a new era of vehicle availability from HSV”, he said. “But make no mistake, while it’s a new logo, our customers can expect the same uncompromising attitude to introducing exciting vehicles that Australian’s love to drive”.

    In terms of vehicle branding, Jackson also confirmed that the two Chevrolet vehicle lines will be marketed as just that: Chevrolets. “Our engineering involvement starts and stops with the conversion of the vehicles from left to right-hand drive. These are iconic Chevys to the core and we’ll let the famed bow-tie speak for itself”, he said.

    In respect of Holden vehicles that have been enhanced for new segments like the 4x4 space, those products will be designated ‘by HSV’ and wear the ‘Lion & Helmet’ in selected environments like on the front grille. “If we then take some vehicles further up the food chain, and both Holden and HSV believe the best branding approach for the vehicle is to receive the full HSV designation, then we will make that call at the time”, said Jackson.

    COLORADO SPORTSCAT

    Playing to HSV’s niche design and engineering capabilities, the Colorado SportsCat features a raft of styling and chassis enhancements that will position it as the most advanced sports 4x4 on the market.

    To be available in two variants – SportsCat and SportsCat+ – the styling enhancements begin with radically modified exteriors featuring all-new fascias and grilles that, with the addition of LED fog lamps and functional tow hooks, combine to deliver two distinctive and sporty front-end appearances.

    The SportsCat+ features a rugged “bonnet bulge” while at the side of the vehicle, prominent wheel arch fender flares, smooth-form on SportsCat and casselated on SportsCat+, frame bold 18” x 10” forged alloys wrapped in sports all-terrain Cooper tyres.

    A stylish hard tonneau, with load-rail provision and quick-release mechanism, combined with a unique sports-bar on SportsCat and sail plane on SportsCat+, enhance the vehicles’ sporty profile, while at the rear, a prominent “Colorado” tailgate applique’ makes a bold statement.

    The styling enhancements don’t end with the exteriors of the vehicles. The interior also comes in for a substantial make-over to deliver premium levels of comfort and style.

    SV Sports seats, the front heated, featuring uniquely designed seat foams for optimum support, are wrapped in Jasmine leather and Windsor suede, with this trim combination also adorning the instrument panel. Twin-needle red stitching provides an added highlight, also featuring on the leather-wrapped steering wheel, door trims and centre console cover. Branded floor mats complete the interior style and comfort make-over.  

    From a chassis perspective, the modifications are marked and deliver the SportsCat’s unique driving dynamics.

    Both SportsCat models feature HSV Sports Suspension with the front spring rate stiffened to 110 Newtons/mm. Its MTV dampers have been tuned around the revised spring rate, with both modifications contributing to a more performance-based handling characteristic.

    In addition to the increased spring rate, front ride height has been lifted by 25mm. This modification further improves the approach angle of the vehicle, increases ground clearance to the body and reduces the vehicle’s overall rake, delivering a more natural on-road stance.

    The chassis enhancements continue with the adoption of a Rear De-Coupling Anti-Roll Bar on the SportsCat+. Developed specifically for the vehicle by HSV’s chassis engineers, the de-coupling rear sway bar improves the higher speed road driving performance of the vehicle by controlling rear roll, and thereby improving overall vehicle balance and turn-in transient response. The de-coupling feature ensures the vehicle’s suspension settings can be optimised for off-road performance.

    SupaShock suspension, as introduced to the Australian market on HSV’s iconic GTSR W1, will also be available as a factory-fitted option on the SportsCat+, taking the vehicle’s suspension capabilities to another level yet again.

    SportsCat+ also adopts a unique braking package, further enhancing its sporting credentials. Front 4-piston forged AP Racing brake callipers are complemented by 362mm x 32mm diameter rotors and a large (25.4mm) diameter brake master cylinder, to deliver improved pedal feel through a reduction in pedal travel and softness.

    The functionality of the vehicle’s Traction Control System has also been adjusted to allow for less aggressive interventions, particularly on corner exit. These adjustments also help deliver a more performance-based vehicle response.

    SportsCat’s stylish 18” forged alloys are wrapped in Cooper (Zeon LTZ Pro) Sports All-Terrain tyres. These Cooper tyres are a hybrid between a sports-truck tyre and an all-terrain tyre and, in addition to their rugged off-road properties, were specially selected by HSV’s chassis engineers for their outstanding on-road performance characteristics, most notably on tarmac and dirt roads. The overall size of the tyres (285/60 R18), and their rolling radius, also delivers a further 20mm increase in vehicle ride height for a total (front) ride height increase of 45mm.

    In commenting on the engineering enhancements, HSV’s Engineering Director, Joel Stoddart, said “We set ourselves some pretty aggressive targets heading into the SportsCat program. We wanted to set the bench-mark for on-road performance without compromising the vehicle’s off-road capabilities. In fact, we’ve managed to improve the vehicle’s off-road performance, so I’m confident the team has delivered on both counts”.

    In addition to the styling and engineering enhancements developed by HSV on the new SportsCat range, the vehicle also carries over a raft of core vehicle features that help complete the premium offering.

    From a performance perspective, both SportsCat models are powered by a 2.8 litre double overhead cam Duramax Turbo Diesel engine that offers 147kW of power and up to 500Nm of torque when specified with the optional 6-speed automatic transmission with Active Select. A 6-speed manual transmission is standard fare.

    Braked towing capacity of 3,500kg and a maximum payload of approximately 1 tonne deliver impressive workhorse capabilities.

    The stylish HSV modifications to the interior also complement a breadth of already impressive driver and cabin comforts and technologies including an 8” colour touch screen, embedded Satellite Navigation, a premium 7-speaker audio, a rear-view camera and seven airbags.

    Said HSV’s Managing Director, Tim Jackson, “Most 4x4’s Pick-Ups are inherently capable off-road – essentially, it’s a category expectation, and we’ll certainly be amongst the best-in-class in this regard, especially with our added ride height and Cooper tyre package. But what we also wanted to do with the SportsCat program was dial up the vehicle’s on-road characteristics, given that’s where most people tend to spend the bulk of their time driving their vehicle. With our unique suspension packages and AP Racing brakes combined with the interior and exterior comfort and styling enhancements we’ve made, we’re confident we’ve developed Australia’s most stylish and advanced sports 4x4”.

    The SportsCat range is due to start production at HSV’s new facility in Clayton, Victoria, late January, with Recommended Retail Pricing to be confirmed closer to model availability.

    CHEVROLET SILVERADO

    For over 100 years, Chevrolet has forged an enviable reputation for building strong and dependable “full-size” pick-up trucks, and HSV has committed to bringing their pinnacle model – the Silverado – to Australia and New Zealand.

    Power, payload and towing capability are what Silverado is famous for and all these attributes will be reflected in the five-model 4x4 Crew Cab line-up that HSV will offer:

    • 2500HD WT
    • 2500HD LTZ
    • 2500HD LTZ “Midnight” Edition
    • 2500HD LTZ “Custom Sport” Edition
    • 3500HD LTZ

    All five vehicles share the same impressive heavy-duty equipment including:

    • Duramax 6.6L Turbo Diesel V8 engine
    • ~332kW of power
    • ~1,234 Nm of torque
    • Allison 1000 6-speed automatic transmission
    • Towing capacity of ~3.5 – ~6.1 tonne (model dependent)
    • Payload capacity of ~1,140kg – ~1,848kg (model dependent)
    • 4-wheel anti-lock disc brakes
    • Automatic locking rear differential

    Said HSV’s Managing Director, Tim Jackson, “The availability of the Chevrolet Silverado range opens up some wonderful new opportunities for our business in a market segment whose potential is relatively un-tapped, and we believe has high growth potential”.

    “Whether it be the farming or mining sectors, those who need to pull a large caravan or horse float or simply those who want awesome towing and load carrying capability, Silverado is the pinnacle of the GM range”, he said.

    Conversion of the Silverado range will commence at HSV’s new production facility in April 2018. The 3500HD LTZ model will be available late in Q2, 2018.

    Recommended Retail Pricing is still to be confirmed.

    CHEVROLET CAMARO

    The Chevrolet Camaro defines performance and this legendary nameplate, in the form of the Camaro 2SS Coupe, will also be imported and converted to right-hand-drive by HSV, and available in 2018.

    The driving force behind the Camaro 2SS is Chevrolet’s 6.2L Generation V LT1 Direct Injection V8 engine mated to an 8-speed, paddle-shift automatic transmission and generating up to 340kW of power and 615Nm of torque.

    The vehicle’s Performance suspension provides a dynamic connection to the road with stopping power delivered by 4-piston Brembo front & rear performance brakes with fixed callipers.

    High Intensity Discharge (HID) headlamps and LED Daytime Running Lamps deliver signature front-end appeal while stylish 20”, 5-split-spoke alloys (8.5” front & 9.5” rear) are wrapped in 245/40ZR20 (front) and 275/35ZR20 (rear) Goodyear Eagle tyres. A rear stanchion spoiler and dual-outlet exhaust with bright tips add aggression at the tail.

    The interior of the Camaro 2SS delivers the perfect marriage of form and function. It starts with power-adjustable heated and ventilated leather-trimmed front sports bucket seats for optimum comfort and support, complemented by a leather-wrapped, flat-bottom sports-profile steering wheel for ultimate grip.

    Dual zone automatic climate control, a 9-speaker Bose premium audio and 24 colour interior spectrum lighting enhance interior ambience while the Head-up Display, Drive Mode Selector and Enhanced Driver Information Centre blend exhilaration with innovation. 

    Conversion of the Camaro 2SS is due to commence at HSV in July 2018 with Recommended Retail Pricing still to be confirmed.

    Edited by William Maley

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    Very Cool :metal:

    My only concern is how much of an increase in cost will it add for just a suspension / looks package. Converting to RHD will also really jack up the price I would think. Gonna be interesting to see what they create.

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      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
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