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    Honda To Dealers: Clear Out 2012 Civics, 2013 Models Coming Nov 29


    William Maley

    Staff Writer - CheersandGears.com

    October 23, 2012

    "For your dealership to take full advantage of the refreshed Civic and the marketing we will have supporting it you must greatly increase the turn rate on our 2012 Civics. With the unprecedented enhancements we have made to the current Civic after its first year in its cycle you will want to have little to no Civics on hand at arrival time of this refreshed 2013 model. The changes made to the 2013 model will make the outgoing 2012 Civic a difficult model sell when they are side to side. I strongly encourage you to discuss your Civic inventory situation with your district manager today, and set up a sell down strategy that will reduce your total remaining model year 2012 Civics by a minimum of 60% before December 1, 2012. I cannot stress enough, sell down of your 2012 Civics is critical to the 2013 Civic launch and the success of inventory balance at your dealership."

    This excerpt is from a letter by David Hendley, Assistant Vice President of Honda National Sales that was given to Autoblog by an anonymous tipster.

    Hendley's letter also gives some hints as to what to expect in the 2013 Civic. The 2013 Civic will address the 2012 Civic's interior by having "upgrades and improvements to bring more sophistication and quality to its appearance." Outside, the 2013 Civic will get "dramatic improvements to the exterior styling that moves Civic into a more premium sporty direction."

    The 2013 Honda Civic goes on sale on November 29, 2012.

    Source: Autoblog

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    I wouldn't say it was "worst" it was just unnoticeable as a redesign. When car guys have to look more than once to be able to tell the difference, then you know it was a lame redesign.

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    I wouldn't say it was "worst" it was just unnoticeable as a redesign. When car guys have to look more than once to be able to tell the difference, then you know it was a lame redesign.

    I could say the same thing about Porsche. With that said I know the Civic attracts a wider range of people and I agree the redesign was lame. I'm still trying to see what is different about it. I've never been much for Hondas but their designs over the past number of years have lacked any sort of substance, whereas in the past I could at least give them credit for trying. I still like the Acura Legend of the early 90's, I always liked the clean classy look of it. Honda dropped the ball big time when they replaced it with the RL and it seems at least now they're wasting no time in correcting their mistakes in regards to the Civic.

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            Month-to-Date
      Year-to-Date
            August 2016
      August 2015
      DSR** % Change
      MoM % Change
      August 2016
      August 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      149,571
      155,491
      -3.8%
      -3.8%
      1,094,725
      1,054,816
      3.8%
      3.8%
          Total Car Sales
      73,431
      82,483
      -11.0%
      -11.0%
      564,425
      542,210
      4.1%
      4.1%
          Total Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,606
      3.5%
      3.5%
          Honda Total Car Sales
      68,523
      76,281
      -10.2%
      -10.2%
      526,962
      498,695
      5.7%
      5.7%
          Honda Total Truck Sales
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,806
      5.0%
      5.0%
          Acura Total Car Sales
      4,908
      6,202
      -20.9%
      -20.9%
      37,463
      43,515
      -13.9%
      -13.9%
          Acura Total Truck Sales
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Domestic Car Sales
      67,054
      81,873
      -18.1%
      -18.1%
      524,739
      537,277
      -2.3%
      -2.3%
            Honda Division
      62,265
      75,859
      -17.9%
      -17.9%
      488,231
      495,393
      -1.4%
      -1.4%
            Acura Division
      4,789
      6,014
      -20.4%
      -20.4%
      36,508
      41,884
      -12.8%
      -12.8%
          Total Domestic Truck Sales
      76,140
      73,008
      4.3%
      4.3%
      530,300
      512,601
      3.5%
      3.5%
            Honda Division
      66,802
      63,897
      4.5%
      4.5%
      460,849
      438,801
      5.0%
      5.0%
            Acura Division
      9,338
      9,111
      2.5%
      2.5%
      69,451
      73,800
      -5.9%
      -5.9%
          Total Import Car Sales
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      610
      945.4%
      945.4%
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      4,933
      704.5%
      704.5%
            Honda Division
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      422
      1,382.9%
      1,382.9%
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      3,302
      1,073.0%
      1,073.0%
            Acura Division
      119
      188
      -36.7%
      -36.7%
      955
      1,631
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          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
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      135,325
      140,178
      -3.5%
      -3.5%
      987,811
      937,501
      5.4%
      5.4%
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      30,115
      40,931
      -26.4%
      -26.4%
      231,415
      231,173
      0.1%
      0.1%
            * CIVIC
      32,807
      32,031
      2.4%
      2.4%
      255,599
      221,471
      15.4%
      15.4%
              CR-Z
      222
      333
      -33.3%
      -33.3%
      1,699
      1,895
      -10.3%
      -10.3%
            * FIT
      5,370
      2,901
      85.1%
      85.1%
      38,187
      42,867
      -10.9%
      -10.9%
              INSIGHT
      9
      85
      -89.4%
      -89.4%
      62
      1,289
      -95.2%
      -95.2%
                                      CROSSTOUR
      7
      930
      -99.2%
      -99.2%
      720
      6,450
      -88.8%
      -88.8%
            * CR-V
      36,517
      34,771
      5.0%
      5.0%
      231,609
      229,574
      0.9%
      0.9%
              HR-V
      7,580
      4,567
      66.0%
      66.0%
      51,417
      24,617
      108.9%
      108.9%
              ODYSSEY
      9,992
      13,423
      -25.6%
      -25.6%
      85,881
      88,910
      -3.4%
      -3.4%
              PILOT
      9,269
      10,202
      -9.1%
      -9.1%
      81,793
      88,742
      -7.8%
      -7.8%
              RIDGELINE
      3,437
      4
      85,825.0%
      85,825.0%
      9,429
      513
      1,738.0%
      1,738.0%
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      890
      1,369
      -35.0%
      -35.0%
      1,720
      9,257
      -81.4%
      -81.4%
              Memo: Accord PHEV
      0
      2
      -100.0%
      -100.0%
      0
      62
      -100.0%
      -100.0%
              Memo: Civic Hybrid
      50
      590
      -91.5%
      -91.5%
      817
      3,317
      -75.4%
      -75.4%
                                    Acura Division Total
      14,246
      15,313
      -7.0%
      -7.0%
      106,914
      117,315
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              ILX
      1,172
      1,660
      -29.4%
      -29.4%
      10,831
      11,744
      -7.8%
      -7.8%
              NSX
      22
      0
      0.0%
      0.0%
      45
      0
      0.0%
      0.0%
              RLX / RL
      118
      187
      -36.9%
      -36.9%
      951
      1,600
      -40.6%
      -40.6%
              TL
      0
      1
      -100.0%
      -100.0%
      0
      85
      -100.0%
      -100.0%
              TLX
      3,595
      4,353
      -17.4%
      -17.4%
      25,632
      30,055
      -14.7%
      -14.7%
              TSX
      1
      1
      0.0%
      0.0%
      4
      31
      -87.1%
      -87.1%
                                      MDX
      5,131
      4,747
      8.1%
      8.1%
      34,648
      39,144
      -11.5%
      -11.5%
              RDX
      4,207
      4,364
      -3.6%
      -3.6%
      34,803
      34,654
      0.4%
      0.4%
              ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    ***
      Memo: ILX Hybrid
      0
      1
      -100.0%
      -100.0%
      1
      20
      -95.0%
      -95.0%
              Memo: RLX Hybrid
      19
      34
      -44.1%
      -44.1%
      134
      181
      -26.0%
      -26.0%
              Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                    Selling Days
      26
      26
          204
      204
                **** Hybrid
      1,212
      2,414
      -49.8%
      -49.8%
      4,478
      16,021
      -72.0%
      -72.0%
               
        *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX
       
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