Staff Writer - CheersandGears.com
October 23, 2012
"For your dealership to take full advantage of the refreshed Civic and the marketing we will have supporting it you must greatly increase the turn rate on our 2012 Civics. With the unprecedented enhancements we have made to the current Civic after its first year in its cycle you will want to have little to no Civics on hand at arrival time of this refreshed 2013 model. The changes made to the 2013 model will make the outgoing 2012 Civic a difficult model sell when they are side to side. I strongly encourage you to discuss your Civic inventory situation with your district manager today, and set up a sell down strategy that will reduce your total remaining model year 2012 Civics by a minimum of 60% before December 1, 2012. I cannot stress enough, sell down of your 2012 Civics is critical to the 2013 Civic launch and the success of inventory balance at your dealership."
This excerpt is from a letter by David Hendley, Assistant Vice President of Honda National Sales that was given to Autoblog by an anonymous tipster.
Hendley's letter also gives some hints as to what to expect in the 2013 Civic. The 2013 Civic will address the 2012 Civic's interior by having "upgrades and improvements to bring more sophistication and quality to its appearance." Outside, the 2013 Civic will get "dramatic improvements to the exterior styling that moves Civic into a more premium sporty direction."
The 2013 Honda Civic goes on sale on November 29, 2012.
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.